Twitter Social Media Presentation

Twitter, Inc.

MOVE PEOPLED R I V E C A M P A I G N S F U R T H E R & F A S T E R

W I T H T W I T T E R

@DaraNasr

Wednesday, February 20, 13

@TwitterAdsUK


@TwitterAdsUK

“ I loved couriers. You had this transfer of physical information happening throughout the city and the world... that [you] can view in real time on a map.

That’s what’s going on in the city.”- Jack Dorsey

@TwitterAdsUK


@TwitterAdsUK

the pulse of the planet

@TwitterAdsUK


@TwitterAdsUK

Barack Obama@BarackObama

Four more years.pic.twitter.com/bAJE6Vom

@TwitterAdsUK


@TwitterAdsUK

David Whitehouse@d_whitehouse

Lance Armstrong should be applauded for being able to ride a bike so well on drugs. I tried it once. Hit a dog and fell into a canal.

10,496RETWEETS

2,229FAVORITES

4:17 PM - 18 Jan 13

@TwitterAdsUK


powered by conversations

@TwitterAdsUK


1 billion Tweets every 2.5 days

source: Twitter Internal 2012

@TwitterAdsUK


@TwitterAdsUK

where news breaks

@TwitterAdsUK


@TwitterAdsUK

London helicopter crash 16 Jan 2013London helicopter crash 16 Jan 2013

@TwitterAdsUK


@TwitterAdsUK

8:03 AM

Aaron James Rodgers@bottle_bohemia

Just witness an horrific crash! Helicopter hit a crane, spiralled into the ground!pic.twitter.com/oZ6wFWJT

248RETWEETS

16FAVORITES @TwitterAdsUK


@TwitterAdsUK

Quin@QuinMurray

Helicopter just hit a crane and crashed a few metres in front of me in vauxhall. Completely shaken. pic.twitter.com/2YJvzsp3

2,379RETWEETS

100FAVORITES

8:05 AM

@TwitterAdsUK


@TwitterAdsUK

BBC Radio 5 live@bbc5live

BREAKING: Reports a helicopter has crashed at South Bank in London. Live: ow.ly/gQUoy

8:13 AM129RETWEETS

2FAVORITES

@TwitterAdsUK


@TwitterAdsUK

Craig Jenner@craiglet

Helicopter just hit our building in vauxhallpic.twitter.com/HbktDNkp

2,563RETWEETS

116FAVORITES

8:15 AM

@TwitterAdsUK


@TwitterAdsUK

BBC Breaking News@BBCBreaking

#Helicopter crashes during morning rush hour near #Vauxhall station in south London, witnesses report - no official confirmation

8:17 AM1,441RETWEETS

19FAVORITES

@TwitterAdsUK




@TwitterAdsUK

where new connections are made

@TwitterAdsUK


Drizzy @DrakeThe first million is the hardest.

@DaraNasr | Confidential






T. Boone Pickens @boonepickens@Drake The first billion is a helluva lot harder.



Labour Press Team@labourpress

Send out a search party - @LibDemPress haven’t tweeted since July 13th.

@TonyW | Confidential


Lib Dem Press Office@LibDemPress

@labourpress Sorry, we’ve been busy running the country. #Coalicious

Labour Press Team @labourpressSend out a search party - @LibDemPress haven’t tweeted since July 13th.



@labourpress Sorry, we’ve been busy running the country. #Coalicious

Labour Press Team @labourpressSend out a search party - @LibDemPress haven’t tweeted since July 13th.

Lib Dem Press @LibDemPress

Labour Press Team@labourpress

@LibDemPress yes, that’s going well. Keep up the good work.



#WeNurses

@TwitterAdsUK


Twitter is the shortest distance between youand what interests you most

@TwitterAdsUK


10m users in the UK

source: Twitter UK Internal 2012

@TwitterAdsUK


200m users globally

@TwitterAdsUK


@TwitterAdsUK

80% access Twitter UK on mobile

source: Twitter UK Internal 2012

@TwitterAdsUK


mobile.on the sofa, on the move, in the moment.

@TwitterAdsUK


@TwitterAdsUK

TV is a key interest on Twitter

source: SecondSync 2012, Crimson Hexagon 2012

95%of online public conversations

are on Twitter

40%of all Twitter traffic around

peak time is about TVof UK Twitter users use

Twitter while watching TV

60%


Twitter, Inc.

X FACTOR


Twitter, Inc.

X FACTOR


Twitter is the shortest distance between youand what interests you most

@TwitterAdsUK


Twitter is the shortest distance betweenand what interests you most

@

@TwitterAdsUK


Twitter is the shortest distance betweenand

@ #

@TwitterAdsUK




a platform to reflect and createlocally and globally

@TwitterAdsUK


in 140 characters

“On the step I felt that the whole world is watching. I said I wish they would see what I see. It was amazing.” Felix Baumgartner

Red Bull Stratos@RedBullStratos

3,989RETWEETS

1,081FAVORITES


Oreo Cookie@Oreo

Power out? No problem.pic.twitter.com/dnQ7pOgC


"Creativity in advertising is all about the power of reduction. Write less, say more".

- John Hegarty

@TwitterAdsUK


constraint inspires creativity

@TwitterAdsUK


a single Tweet can tell a story

@TwitterAdsUK


Paddy Power@paddypower

Andy & Judy Murray looked pretty relaxed in their Melbourne Hotel ahead of the big game... #AusOpenpic.twitter.com/TPxCqbTn

@TwitterAdsUK


Paddy Power@paddypower

Andy & Judy Murray looked pretty relaxed in their Melbourne Hotel ahead of the big game... #AusOpenpic.twitter.com/TPxCqbTn

@TwitterAdsUK


@TwitterAdsUK


individual conversations build brands

@TwitterAdsUK


@TwitterAdsUK

Ashley Roberts@AshleyRoberts61

Oh @O2 have said sorry. Nice. So when I don’t pay my bill for another month will a sorry do? How about a***-f***ing your mothers you twats?

1,168RETWEETS

372FAVORITES

@TwitterAdsUK


@TwitterAdsUK

O2 in the UK@O2

@AshleyRoberts61 She says no thanks.

Ashley Roberts @AshleyRoberts61Oh @O2 have said sorry. Nice. So when I don’t pay my bill for another month will a sorry do? How about a***-f***ing your mothers you twats?

473RETWEETS

186FAVORITES

@TwitterAdsUK


9 Jul 2012 12 Jul 201210 Jul 2012 11 Jul 2012

450k

50k

150k

250k

350k

love

anger

happinesssadness

network outage

source: Wunderman Social Favouribility Engine, 2012

@TwitterAdsUK


@TwitterAdsUK

Tunde@Tunde24_7

@O2 bastard big man ting I swear direct me to your owner what happened to my internet connection fam mans having to use wifi and dat

1,168RETWEETS

372FAVORITES

@TwitterAdsUK


@TwitterAdsUK

O2 in the UK@O2

@Tunde24_7 Have you tried to reset the router ting fam, so mans can use the wifi and dat?

5,146RETWEETS

1,991FAVORITES

Tunde @Tunde24_7@O2 bastard big man ting I swear direct me to your owner what happened to my internet connection fam mans having to use wifi and dat

@TwitterAdsUK


mass conversations power movements

@TwitterAdsUK


Campaign: brand of the year

@TwitterAdsUK


@TwitterAdsUK


@TwitterAdsUK




Twitter, Inc.

MOVE PEOPLED R I V E C A M P A I G N S F U R T H E R & F A S T E R

W I T H T W I T T E R

@DaraNasr


Twitter Social Media Presentation

Documents