Twitter - Social Matters HK 2014

@TwitterAds | Confidential

#MomentsMatters

@pgreenberger October 15, 2014

#WorldCup

Brazil vs. Germany A new Twitter record

#WorldCup

The 2014 World Cup tournament:

32 days

64 matches

672M Tweets

SOURCE | TWITTER DATA

@twitteradsuk | Confidential

@TwitterAds | Confidential@TwitterAds | Confidential@TwitterAds | Confidential@TwitterAds | Confidential@TwitterAds | Confidential

Everyday: “run”VOLUME OF CONVERSATION

WED SATFRITUE THU SUNMON

7 Source: Twitter Internal July, 2013

OF OPPORTUNITIES TO ENGAGE EVERY WEEK

Billions

Live, Public, Conversational

TWITTER IS

PLANNED

UNPLANNED

ALWAYS ON

EVENT

EVERYDAY CAMPAIGN

LIVEUNPREDICTABLE

Planned

Everyday Campaign

LiveReactive Unplanned

EventAlways-on