Twitter: @seozombie#bcn09seodesign Design, Development & SEO: Building Search-Friendly Websites Justin Briggs SEO Manager at Paramore|Redd.

Twitter: @seozombie #bcn09seodesign

Design, Development & SEO:

Building Search-Friendly WebsitesJustin Briggs

SEO Manager at Paramore|Redd


Hi• Affiliate Marketer

• SEO Blogger

• SEO Consultant

• SEO Manager (P|R)


Want Traffic?


SEO Drives Traffic


<3 SEO


Bad SEO


SEO vs. Design


Search Bots Are Browsers


And They’re Stupid


We See


They See

Get Lynx for Mac: http://bit.ly/13QdcZ


Free Tip!


Almost….


We See


Learn More, The New “Click Here”


Common Tags• <title>: < 70 chars, descriptive, honest

• <meta> description: < 160 chars, descriptive, ad worthy

• <a>: descriptive anchor text, avoid “click here” variations

• <h1>: one per page, most important topic

• <noscript>: useful for content for search engines

• <script>: don’t hide links, redirects, or content here

• <img alt=“”>: descriptive and honest alt attribute

• <frames>: just don’t…


Anatomy of a URL

http://bit.ly/7M1zS


Flash•Don’t depend on engines

•Use Scalable Inman Flash Replacement (sIFR)

•Use SWFObject to detect no Flash

•Make sure the content is exactly the same


AJAX Problems•Excessive use of JavaScript

•Lack of client-side content

•Stop crawl parameters in URL (#)

•All content under one URL


AJAX Solutions•Create identical alternative content

•Avoid JavaScript navigation

•Content and links crawlable with JavaScript disabled

•Graceful degradation

•Additional crawl paths

•XML Sitemaps


Google AJAX Proposal

http://bit.ly/31F0UO


Canonical Tag• <link rel="canonical"

href="http://site.com/page/" />

• Google supports 1.0 now

• Yahoo! & Bing to support 1.0 by end of year

• Google to support 2.0 by end of year

• Learn more (SEOmoz): http://bit.ly/uO7az

• Learn more (Matt Cutts): http://bit.ly/HNNRD


Always Changing•Search Engine Land

•SEOmoz Blog

•Google Webmaster Central Blog

•SEOBook


SEO Tools• Firefox Add-ons

• Web Developer Toolbar

• SEOBook SEO Toolbar

• Live HTTP headers

• Website health check (SEOBook)

• Lynx text browser

• Xenu's Link Sleuth

• Webmaster Central

• SEOmoz Tools

• Linkscape

• Labs: Top Pages

• Term Extractor

• Term Target


Thanks!

site: seozombie.comtwitter: seozombie

work: paramoreredd.com

9 SEO Tips for Attractive Search Engine Friendly Web Designhttp://bit.ly/9u3VN

Twitter: @seozombie#bcn09seodesign Design, Development & SEO: Building Search-Friendly Websites Justin Briggs SEO Manager at Paramore|Redd.

Documents