Twitter presentation

Twittering in the OECD’s “Participative Web”: Microblogging and New Media Policy

by Tamara Shepherd

Twittering in the OECD’s “Participative Web”: Microblogging and New Media Policy

by Tamara Shepherd

Presentation by Paula CunniffePresentation by Paula Cunniffe

AUTHOR: Tamara ShepherdAUTHOR: Tamara Shepherd

• PhD student at Concordia University, Montreal, Canada

• No other publications

• Spoke at two symposiums in Concordia University

• TA at Concordia

• PhD student at Concordia University, Montreal, Canada

• No other publications

• Spoke at two symposiums in Concordia University

• TA at Concordia

JOURNAL: Global Media Journal-Canadian EditionJOURNAL: Global Media Journal-Canadian Edition• Bi-lingual

• Peer reviewed

• Published semi-annually

• Guest editor on each edition

• Articles on communication and media studies

• Bi-lingual

• Peer reviewed

• Published semi-annually

• Guest editor on each edition

• Articles on communication and media studies

Shepherd’s definition of user-generated contentShepherd’s definition of user-generated content

• UGC

• Non-professional

• Do not typically have access to

server space – use hosting sites

for self-publishing

• No monetary investment

• UGC

• Non-professional

• Do not typically have access to

server space – use hosting sites

for self-publishing

• No monetary investment

OECD definitionOECD definition• UCC

• Publicly available content-published

• Creative effort

• Outside of professional routines and practices

• No expectation of remuneration or profit

• Motivation includes connecting with peers, self-expression, fame or notoriety

• Many active creators and large supply of content – of potentially lower or more diverse quality

• Can lead to recognition

• UCC

• Publicly available content-published

• Creative effort

• Outside of professional routines and practices

• No expectation of remuneration or profit

• Motivation includes connecting with peers, self-expression, fame or notoriety

• Many active creators and large supply of content – of potentially lower or more diverse quality

• Can lead to recognition

Why is UGC important?Why is UGC important?

http://www.youtube.com/watch?v=hKicvUBRHTo&feature=relatedhttp://www.youtube.com/watch?v=hKicvUBRHTo&feature=related

Main points of articleMain points of article

• She looks at 2007 OECD report

• Picks out language that shows report adheres to ‘digital myths’

• Uses Twitter as an example of UGC

• Concludes that OECD need to legislate for users’ rights and not concentrate on business

• She looks at 2007 OECD report

• Picks out language that shows report adheres to ‘digital myths’

• Uses Twitter as an example of UGC

• Concludes that OECD need to legislate for users’ rights and not concentrate on business

Who are the OECD?Who are the OECD?

http://www.youtube.com/watch?v=lE6dsMdUPR4&feature=channel

http://www.youtube.com/watch?v=lE6dsMdUPR4&feature=channel

Digital MythsDigital Myths

• Taken from book called ‘The Digital

Sublime’ written by Vincent Mosco

• Main myth she discusses is ‘End of

Geography’

• Taken from book called ‘The Digital

Sublime’ written by Vincent Mosco

• Main myth she discusses is ‘End of

Geography’

‘End of Geography’‘End of Geography’

• Concept of global village

• No borders

• Space and time don’t matter on internet

• Challenges to this myth include ‘digital divide’, language, culture, geolocation software tracking internet users

• Concept of global village

• No borders

• Space and time don’t matter on internet

• Challenges to this myth include ‘digital divide’, language, culture, geolocation software tracking internet users

What she says about TwitterWhat she says about Twitter

• Open TOS (it’s now same as facebook)

• Citizen journalism - Iran election

• BUT…

• Twitter ‘shoring up consumption of celebrity’

• Only democratization is choosing which celebrity to follow

• Open TOS (it’s now same as facebook)

• Citizen journalism - Iran election

• BUT…

• Twitter ‘shoring up consumption of celebrity’

• Only democratization is choosing which celebrity to follow

Trafigura Scandal in UK:example of democracy on TwitterTrafigura Scandal in UK:example of democracy on Twitter

• http://www.youtube.com/watch?v=LOYo-GdXsqs&p=02B012068E6E090A&playnext=1&index=46

• http://www.youtube.com/watch?v=LOYo-GdXsqs&p=02B012068E6E090A&playnext=1&index=46

What she ignores from the OECD reportWhat she ignores from the OECD report• They use much broader definition of UGC• They give varied examples of UGC-

video,audio,text,photo• They are an ECONOMIC research institute

• The report also advises governments to

legislate to provide training and to support

local content generation - not just for

business

• They use much broader definition of UGC• They give varied examples of UGC-

video,audio,text,photo• They are an ECONOMIC research institute

• The report also advises governments to

legislate to provide training and to support

local content generation - not just for

business

Concept of citizen-consumerConcept of citizen-consumer

• Taken from Livingstone and Lunt study

• Citizen interests:cultural and societal - ideas of democracy, culture, identity

• Consumer interests: economic- buying goods, using services

• Taken from Livingstone and Lunt study

• Citizen interests:cultural and societal - ideas of democracy, culture, identity

• Consumer interests: economic- buying goods, using services

Citizen-consumer continuedCitizen-consumer continued

• She argues OECD report talks about ‘citizens’ and so should be legislating to protect citizen’s right to democracy, right to privacy etc

• She says the report focuses on economic aspects and rights of businesses and consumers - intellectual property, copyright etc

• She argues OECD report talks about ‘citizens’ and so should be legislating to protect citizen’s right to democracy, right to privacy etc

• She says the report focuses on economic aspects and rights of businesses and consumers - intellectual property, copyright etc

Criticism of articleCriticism of article

• Too much information! She tries to fit too much into one study

• She devalues citizen journalism on Twitter by saying it is purely obsessed with celebrity

• She is selective about what she takes from OECD report - leaves out a lot

• Did she use Twitter because it was the best example?

• Her anti-capitalist views are really obvious

• Too much information! She tries to fit too much into one study

• She devalues citizen journalism on Twitter by saying it is purely obsessed with celebrity

• She is selective about what she takes from OECD report - leaves out a lot

• Did she use Twitter because it was the best example?

• Her anti-capitalist views are really obvious