Twitter for Small Businesses Kayleigh Platz Social Media Specialist
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Twitter for Small Businesses
Kayleigh Platz
Social Media Specialist
Agenda
• Twitter• Best Practices• Crisis Situations• Conclusion
• What is it?• Why use it?
What is it?
• Micro-blog• 140 characters • (including spaces)• Handles• Hashtags
Why use it?
Best Practices
• Marketing and Branding• Customer Service• Conversation• Personality
Marketing and Branding
Customer Service
Conversation
Personality
Crisis Management
• A Twitter oops!• Online complaint
A Twitter oops!
A Twitter oops!
Screen grab from http://socialmediatoday.com/kanter/271724/lessons-red-cross-twitter-mistakes-and-how-handle-them
Online complaints
Online complaints
Conclusion
• Easy to use anywhere• Share experiences• Interact with [prospective]
clients/customers• Grow your own network
Connect with us...
www.stratfordcampus.uwaterloo.ca
@uwstratford Kayleigh @write_girl
University of Waterloo – Stratford Campus
University of Waterloo Stratford Campus
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