EAT WHAT YOU TWEET Presented by Sean Jackson, CEO of Ecordia Twitter For Customer Engagement – Dallas January 2010
Aug 28, 2014
EAT WHAT YOU TWEETPresented by Sean Jackson, CEO of Ecordia
Twitter For Customer Engagement – Dallas January 2010
Sean A Jackson@seanthinksCEO of Ecordia
17+ Years in Interactive Technology Development
50+ Web Application Built
President DFW SEM
Past President Dallas Ad League (AAF-Dallas)
Member of DallasRoundTable
Speaker & Lecturer
Growing your business with Twitter
What is Twitter?
Does Twitter matter to your business?
The 5 Rules for successful growth.
My venue and…
BBSWebIRCIM
MySpaceFacebook
40404
Twitter is NOT about shouting…
…it is about “connecting”.• Do you have something of interest
for the community?• What is your value in the
community?• Can you be trusted?• Are you active?• Is Twitter part of your DNA?• eNewsletters• Updated website• Active blog site
Twitter rules for growing your business…
Clarify EngageMonitor
Clarify
Limitations of Twitter…10% represent 90% of all tweets (SM avg
10%/30%)
78.1% is babble or conversations
1% of addicts = 35% of visits
72% passers-by
27% are regular users
60% abandon Twitter after first month
.001% quantifiable ROI*
Why You Should Use Twitter…
Is my audience there?Is it important to my efforts?
Can I/we engage?Can I/we sustain?
RULE #1 - Build a Foundation• Create the “right” team
– Marketing person? (maybe)– Diversify responsibility
• Consider creating a TweetTeam within the organization– Employees– Customer fans (tradeout for gifts)
– Provide “rules” & responsibilities (most important)• User accounts are important
– By location or by brand or by personality or ALL• Build the right lists
– People who work for us (employees, vendors)– People we know and who know us– People we don’t know who know us– People we would like to know but don’t know us
Monitor
Research what is going on…
Restaurant near:Dallas within:50mi
Proper Names + Intent• “need”• “going”• “want”• “help”• “idea”• “why”• “bad” & other negative sentiments
Proper Names• #HashTags• @User Accounts• Brand Names• Proper Names• Market Terms• Competition• Misspellings of all
The two MOST important are…
1. Hashtags– # used in a tweet (ex. #ypoevent)
2. UserAccounts– @ used for a name (ex. @studiomoviegril)
RULE #2 - Actively Monitor
• Use TweetDeck for monitoring & sending– Hashtags, user accounts, proper names, etc.– Direct messages, replies– Use bit.ly for URL truncating
• Align rules & responsibilities to Tweet actions• Consider scheduling tweets using twaitter.com
Engage
RULE #3 - Creating connections
The MOST powerful community is YOUR venue!– Add A/V components that promote your # or @ from
Twitter– Display for everyone to see
• Provide mobile instructions on how to contribute– Become a TweetUp destination
• Create Tweet events (awesome WiFi needed)• Piggy-back on other events• Post online, via email, website
– Make Twitter part of yourreal-time “experience”
RULE #3 - Creating connections (cont.)
Consider a “personality” guest at the eventsTools that you can use for events:– TweetDeck– Visibletweets.com– Twitterfountain.com
Be very careful!– Real-time– Limited filtering capabilities– Not enterprise applications
RULE #4 - Follow Up Matters
If they Tweet about you (# or @) then they should be following you.– Use @ to respond to people and ask them to
follow you.– Given them a reason (value) to engage with you.– Organize into your lists
RULE #5 - Building Followers
Tweet often, tweet early– 90% of tweets are non-promotional• Something of value to the community BEYOND your
service or offerings.– 10% should be something unique• Only for twitter followers• Limited availability• Encourages re-tweeting
– Become the authority that people can rely on every day of the week
How to Pay for It!
1. Consider selling ads during your twitter events and meetups.
2. Make your vendors pay for it.3. Bundle it with your “event package”.4. Make your “fans” do the work in return for
VIP access.5. Run BOGO promotions.
1. Is Twitter Right For You?2. Monitor intelligently before your
engage3. Engage with your venue– Create the Twitter experience in your
venue– Follow up online– Tweet often and early
4. Make someone else pay for it.