Twitter for business

Twitter for Business

TWITTER FOR BUSINESS

Twitter for Business

What Is Twitter?

• Microblogging site

• Both personal and professional

• Not restricted to people you know

• Basic in functionality, immense in reach

Twitter for Business

What is a Tweet?

• A tweet is a message comprised of 140 characters

• Can include URL links

• There are no styles in tweet text

• The subject can be about whatever you want

Twitter for Business

Twitter Followers

•You do not have to follow people back, although common etiquette encourages it

•More followers isn’t always better

•Quality, not quantity

•Focus on forming quality relationships and listening attentively

Twitter for Business

Why Use Twitter?

• Fast way to spread the word

• Communicating and engaging with people

• Keep up with friends and family

• Meet new people

• Discuss your passions, hobbies, etc.

• Learning and teaching

• Sharing and discovering

Twitter for Business

What Twitter Can Do For Business

• Engage customers and monitor your reputation

– A discussion, not a broadcast

• Build and maintain relationships

• Share information with your customers

• Network

• Market and advertise your business

Twitter for Business

Before You Start Tweeting…

1. Relax2. Develop social media policy3. Define goals

a. Short-term and Long-termb. Stay active with your initiatives

4. Complete, committed effort5. Integration6. Personalize your Twitter account7. Listen, think, and then respond to

conversations

Twitter for Business

Twitter Don’ts• Use Twitter as only a sales channel

– Heavily push products and services

• Broadcast your message

• Retweet without giving credit

• Ignore @replies and direct messages

• Spam your followers with messages

• Broken record tweets

• TMIT: Too Much Information Tweets

Twitter for Business

Twitter Do’s• Begin slowly and gradually

• Update regularly– Do not let your Twitter brand fade away

• Captivate people with short tweets– Raise interest

• Attention on the market and its characteristics

• Relax and have fun with it– Be the human that you are

Twitter for Business

Twitter For Business:

I. Build Your NetworkII. Engage Your Community

III. Tracking & Analysis

Twitter for Business

Build Your Network• Branded Profile vs. Personal Profile

– How are you going to use Twitter?• XYZCompany_Corporate• XYZCompany_HelpDesk• XYZCompany_Mary, XYZCompany_Dave

• Personalize your Twitter account– Use a calm, friendly tone

• Build a foundation of Twitter followers– People choose to view your tweets– Post messages your audience will find

compelling

• Twitter company page

Zappos on Twitter

Twitter for Business

Build Your Network• Branded Profile vs. Personal Profile

– How are you going to use Twitter?• XYZCompany_Corporate• XYZCompany_HelpDesk• XYZCompany_Mary, XYZCompany_Dave

• Personalize your Twitter account– Use a calm, friendly tone

• Build a foundation of Twitter followers– People choose to view your tweets– Post messages your audience will find

compelling

• Twitter company page

Twitter for Business

Engage Your Community

• Make the conversation two-way– Engage your community– Build your credibility

• Publish helpful content that adds value– Give people a reason to follow

• Search Twitter for conversations– Learn from feedback

• Follow people who follow you

• Use Twitter to promote events

Twitter for Business

Tracking Twitter Accounts & Activity

• Track conversations– http://search.twitter.com/– For your company, products, news, etc.

• Find and analyze trends– http://trendistic.com/– For your company, competitor, products,

industry, etc.

• Analyze your Twitter accounts– http://tweetstats.com/– How, when, and where you are tweeting– Figure out the trends of your accounts

http://search.twitter.com/

Twitter for Business

Tracking Twitter Accounts & Activity

• Track conversations– http://search.twitter.com/

• Find and analyze trends– http://trendistic.com/

– For your company, competitor, products, industry, etc.

• Analyze your Twitter accounts– http://tweetstats.com/– How, when, and where you are tweeting– Figure out the trends of your accounts

http://trendistic.com/

Twitter for Business

Tracking Twitter Accounts & Activity

• Track conversations– http://search.twitter.com/

• Find and analyze trends– http://trendistic.com/

– For your company, competitor, products, industry, etc.

• Analyze your Twitter accounts– http://tweetstats.com/– How, when, and where you are tweeting– Figure out the trends of your accounts

http://tweetstats.com/

A B

EDC

Twitter for Business

Other Tracking & Analysis Tools

• Twitturly– http://twitturly.com/– Track top shared URLs

• TweetMeme– http://tweetmeme.com/– The “hottest” links on Twitter

• Monitter– http://monitter.com/– Track trends in realtime

• TwitterCounter– http://twittercounter.com– Stats of your tweets, who you are following, and followers

• TwitterGrader– http://twitter.grader.com/– Check the power of your account and level of your engagement

Twitter for Business

Third Party Tools• HootSuite – http://hootsuite.com/

– Business oriented desktop client– Organize personalized Twitter streams into columns– Tweet scheduling– Manage multiple social media profiles (Facebook,

Twitter, LinkedIn) in one account– Manage multiple users over different Twitter

accounts – great for managing employees

• CoTweet – http://cotweet.com/– Supervise multiple accounts– Track keyword and trends– Tweet scheduling– Manage conversations between your team– Click statistics on your posted links