Twitter for Business

© Copyright Scott Design Inc.

Using Twitter to Promote Your Business

Santa Cruz Marketing Roundtable

Meetup • Sept. 1, 2009

Quick introduction •  Kirsti Scott, Founder and Creative Director at Scott Design •  20 years of experience in design and marketing •  Scott Design creates integrated marketing programs •  Our clients are technology and B2B companies



Twitter

Twitter is a service for friends, family, and co–workers to communicate and stay connected

through the exchange of quick, frequent answers to one simple question:

What are you doing?

Twitter Pro!le


•  Post short messages

•  Follow messages from others

•  Share links, news, and events

Local Company


•  Announce specials, location of their food trucks

•  Expanded local business and now going into other cities

National Company


•  Connect with customers through discussions, service, product news, contests, tips, and more

International Corporation


•  Promotions, support, coupons, sales, community, news

•  Multiple accounts for different audiences

Twitter Non-Pro!t


•  Raise awareness

•  Created event that raised $250K in one day

•  Share videos of drilling wells in Africa


Getting Started

5 easy steps

5 Quick steps to getting started with Twitter •  Sign up for Twitter •  Fill out your pro!le information •  Search for people or groups to follow •  Listen to get a feel for discussion etiquette •  Join in conversations


1. Sign up for Twitter •  Go to twitter.com and click on “Sign up now.” Select a

username (your real name or company name) and password, enter your e-mail address, enter the words, and click “Create my account.”

•  If you want to have Twitter check if any of the people in your web-based e-mail address book are on Twitter, enter in your e-mail and password on the following screen.


2. Fill out your pro!le information •  Complete your pro!le

with a photo, location, URL, and bio.

•  Include a background image with more info if you want.

•  Make your Twitter pro!le match your company website.


3. Search for people or groups that interest you •  Search for people who:

–  Mention your company name –  Use terms in your industry –  Are competitors –  Are in#uential in your industry

•  Search for: –  Trade organizations –  News organizations and publications

•  Find people who follow or are followed by the above •  But don’t “follow” them…yet!


4. Listen by visiting pro!les


Listen by searching for keywords •  Search for a term at

search.twitter.com and then grab the RSS feed for the search

•  Or, use a third-party app such as TweetLater.com to monitor keywords


5. Join the conversation •  The Golden Rule:

Do unto others as you would have them do unto you –  Tweet to others what you would like to be tweeted to you –  Tweet everyone the way you’d like to be tweeted

•  Don’t talk exclusively about your business –  80 percent – Tweets about and for others –  20 percent – Tweets about your business

•  Be honest, responsive, personable, and nice


Things to tweet about (80%) •  Industry news, research, studies •  Interesting articles you read •  News from complementary businesses •  Events that interest your customers •  Reply to messages to you, about you, or about the industry •  Questions you’d like answered •  Retweets of interesting tweets •  Observations about your industry •  Local news •  Valuable, relevant, bene!cial info for your customers


Things to tweet about (20%) •  New products, services, features •  Special offers, promotions, coupons, sales, contests •  Events and awards •  Blogs, articles, publications, appearances •  Philanthropy (volunteer work, donations) •  New partners, employees, large customers •  Milestones (customers served, years in business) •  Business successes •  Polls, requests for feedback and suggestions


When you have 20 tweets, start following people •  Follow all the people you found and liked in step 3 •  Once others follow you, check out their pro!les and see if

you’d like to follow them. •  Check out their followers

and who they’re following and see if you want to follow them, too.

•  Add yourself to the WeFollow.com directory so others can !nd you.

•  Keep tweeting every day.



Managing Twitter

The easiest way to keep Twitter from eating up your day

Tame the Twitter Stream


Use TweetDeck to !lter and categorize tweets



Twetiquette

Simple rules of Twitter etiquette

Twitter Don’ts •  Constantly tweet about your own business •  Tweet about things that are irrelevant to followers •  Send personal messages as @replies •  Post partial and cryptic @replies •  Share links without explanation •  Use automatic Direct Messages (DMs) •  Publicly thank others •  Talk politics, religion & sex (unless that is your Twitter

pro!le’s purpose)



Why am I doing this, again?

What Twitter can do for your business

Why should my company tweet? •  Social media marketing is now considered a best practice. •  Twitter drives traffic to your website. •  Twitter links improve your search engine rankings. •  Twitter lets you join in conversations with customers. •  Twitter ampli!es your marketing messages. •  Twitter is cheaper than traditional direct marketing



Help!

Where do I get more information?

Useful Links •  Twitter.com, TweetDeck.com, TweetLater.com,

WeFollow.com •  Hot Design Blog http://blog.hotdesign.com

•  Twitter for Business http://business.twitter.com/twitter101

•  How to use Twitter http://tinyurl.com/kefauvertwitter

•  “Social Media Revolution” video http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=fvst

•  “The Breakup” video http://www.youtube.com/watch?v=D3qltEtl7H8

•  “What the f**k is social media?” presentation http://www.slideshare.net/mzkagan/what-the-fk-social-media



Thanks!

www.hotdesign.com blog.hotdesign.com

Twitter for Business

Business

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