Twitter for academics at UNESCO IHE

Online Personal Branding for Unesco-IHE Academics using Twitter

[email protected]@dewitk

www.NosCura.nl

[email protected]@RobSpeekenbrink

www.NosCura.nl

Impact Online Media on society

Now

Why every academic should be on social media and Twitter

Before publication:

Use Twitter to: ● connect with academics in your field● ask questions (“crowdsourcing”)● spread the word about the research

you’re undertaking

After publication:

● shout out about your work● reach your peers● reach new and unexpected audiences● increase downloads● increase citations (in time)● increase impact● be invited to speak

Some more advantages of Twitter for academics

● availability for questions without the long intros / inquiring emails

● creating an active presence as an academic

In the Netherlands, Twitter is still the no. 1when it comes to news

Just an example of someone who has benefited from claiming his topics online

This could be you

Rolf Hut

I am a scientist at Delft University of Technology. I solve my problems using a MacGyver attitude. I build measurement devices using scavanged parts from consumer-electronics. I connect existing online data sources to answer relevant scientific questions. I encourage my students to learn by discovering, building and doing.

Twitter for academics 101 - fix the basics

How do you want to be found / what are your topics?

Who am I?

Use a good avatar: recognizable, face forward profile picture

Choose a fitting name and optimize your bio.

< 140 chars

#

@, DM

Use images and links

Retweet and add value

Claim your topic(s)Or someone else will

Follow, follow back

How to search on Twitter

Searching on social media is different from searching with

Google

Interact / engage / talk / endorse / ask open questions

When in doubt: Wait!

Consult UNESCO-IHE Communication Office

Wrap up

Some do’s and don s

● Optimize your bio / profile● Claim your topics● Use hashtags for subjects (#)● Use handles for people and institutions (@)● Use links and images● Use the news to be relevant: add (academic) value● Do not rant and complain (too much)● Be nice to people● Do promote your field● It’s not about you all the time● Praise people from time to time● Don’t be negative (unless that is your brand)

Some do’s and dont’s

Join in and have fun :-)

[email protected]@dewitk

www.NosCura.nl

[email protected]@RobSpeekenbrink

www.NosCura.nl