Twitter for Academia (V4)

Twitter for Academia

http://courses.it.ox.ac.uk/detail/TWEI

@KTDigital

TODAY

• Is Twitter right for you?

• Getting started

• Your profile• Following• Curating• Engaging

• Ideas for academic use

• Three Step Strategy

• Impact

WHAT IS TWITTER?

Twitter is a micro-blogging platform composed of 140 character answers (tweets) to one question “what’s happening?”

http://www.flickr.com/photos/twitteroffice/5885172082/in/photostream/

LISTEN TO THE NOISE OF OXFORD

@UniofOxford @UnivOxford @KelloggOx @SomervilleOx @MansfieldOxford @WolfsonCollege @PembrokeOxford @magdalenoxford @StAnnesCollege @WadhamAlumni @OxfordSBS @oxfordclassics @oiioxford @oxmartinschool @engfac @TheSmithSchool @BlavatnikSchool @oxford_anthro @AshmoleanMuseum @OBGHA @OxfordTheses @OxfordCareers @oxfordpodcasts @oxfordweblearn @LTGOxford @ITLPOXFORD @oucsits3 @oucs @OxWISER @bodleianlibs @jjcollephemera @MHSOxford @radcliffescilib @TheOxStu @OxfordUnion @UniodOxfordSI @OxfordExams @OxfordGradStudy @oxcei @oxfordunishop @OxfordTalks @OpenSpires @galaxyzoo @oxford_thinking @oucunews @mobileox @ww1lit @RunCoCo @modelling4all…….

Is Twitter right for you?

THE BIG FOUR

WHAT DO YOU NEED YOUR ONLINE PRESENCE TO DO?

What aspect(s) of yourself/work do you want to promote?

Who is/are your audience(s)?

What purpose do you want to achieve?

What value is there for your audience?

What kind of information do you want to exchange?

What tensions / conflict might your encounter?

Getting started

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Following

Curating

30% Chatter

70%Content

FAVORITES

APP INTEGRATION

Can you read it in 2 minutes?

Is it relevant, interesting,useful?

Is it relevant, interesting,useful?

No

No

NoYes

Yes

Yes

Pocket

Allan Johnson@thisisallan

http://blogs.lse.ac.uk/impactofsocialsciences/2013/01/18/using-twitter-for-curated-academic-content/

HOW TO CITE A TWEET

Last Name, First Name (Username) “The tweet in its entirety”. Date. Time. Tweet.

http://www.mla.org/style/handbook_faq/cite_a_tweet

Allan Johnson@thisisallanhttp://blogs.lse.ac.uk/impactofsocialsciences/2013/01/18/using-twitter-for-curated-academic-content/

Engage

JOIN THE CONVERSATION: @

JOIN THE CONVERSATION: RT

JOIN THE CONVERSATION: HT

JOIN THE CONVERSATION: #

DON’T FEED THE TROLLS!

STAY PROTECTED ONLINE

• Keep it personable, not personal!

• Courses in security and privacy online

• http://www.it.ox.ac.uk/infosec/• http://courses.it.ox.ac.uk/detail/

TWEH

REPORT HARASSMENT

• At the University

http://www.admin.ox.ac.uk/eop/harassmentadvice/

• On Twitter

Academic Use

Content is King

TWITTER FOR RESEARCHERS

• Draw attention to your work (and link to open full / summary versions of publications)

• Tweet other’s work• Ask questions• Crowdsource information• Reach out to external audiences

http://melissaterras.blogspot.co.uk/2012/04/is-blogging-and-tweeting-about-research.htmlhttp://podcasts.ox.ac.uk/blogging-and-twitter-audiohttp://podcasts.ox.ac.uk/blogging-and-tweeting-about-research-papers-worth-it-video

TWITTER IN TEACHING

• Create a course hashtag

• Ask students to identify key points of a lecture in 140 characters, display and discuss.

• Hold a ‘Tweetorial’ (c. @MarcusduSautoy)

• Tweet links to interesting articles, blogs, etc.

• Live tweet conferences / events

• Curate Lists

• 100 ways to use Twitter in Education

THE ACADEMIC CONFERENCE

• Use the conference hashtag

• Introduce each session/talk

• Boil statements down to main point

• Link to speaker resources

• Any questions?

http://inflexionadvisors.com/blog/2010/05/13/how-to-live-tweet-a-conference/

http://jeffhurtblog.com/2011/04/25/ten-tips-for-successful-conference-tweeting/

USING TWITTER IN DEPARTMENTS / COLLEGES

• Tweet outside speakers and events

• Tweet news to students

• Foster internal comms

• Connect with alumni

TWITTER FOR UNIVERSITY LIBRARIES AND MUSEUMS

• Tweet events and activities

• Tweet something we can’t find on your homepage

• Gather user/visitor feedback

• Customer service

• Create a daily/weekly feature

• Get creative!

A Twitter Strategy

1. BUILD TRACTION (BUT MANAGE YOUR TIME)

Tweet regularly (but

don’t overload)

Spread your time –

consider ‘opening hours’

Make it relevant

Don’t just broadcast –

interact

Make it shareable

Offer something of

yourself

Build your network

2. BUILD MOMENTUM

Enhance existing

relationships

Mix with the

physical world

Manage with tools

SOCIAL NETWORKING AGGREGATORS

• Hootsuite• Tweetdeck

Profile

Micro-blog

Blog

3. EXPAND

Impact

The Impact

File

Growth of followers

Keep Googling yourself

Blog analytics

Website analytics

Number of invites

Names of useful

contacts

Number of interaction

s

Culture24: Measure your impact onlinehttp://weareculture24.org.uk/projects/action-research/how-to-evaluate-success-online/

• Follows a specific list of sources from all over the web.

• From these sources, collects any mentions that contain links to papers.

• Collates the attention paid to different versions of the same paper.

• Users see the raw metrics and the actual conversations the make up the numbers.

ALTMETRIC: HTTP://WWW.ALTMETRIC.COM/

SUMMARY IN 3

1. Twitter is a conversation

2. Twitter is a channel – it’s the content that’s important!

3. Relationships take time

TWITTER GUIDEShttp://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter-guide/

http://deevybee.blogspot.co.uk/2011/06/gentle-introduction-to-twitter-for.html

@KTDigital

Slides can be found at: http://www.slideshare.net/ktlindsay

Case studies at: http://www.it.ox.ac.uk/engage