Twitter Contest Dr. Dre White Monster Beats Studio Headphones Giveaway Goals 1. Bring attention to new product. 2. Strengthen J&R's blog and twitter community. Means 1. Announce contest in detail on blog post. 2. Tweet contest asking for posted photos. 3. Respond to photos on Twitter. 4. Post photos on blog. 5. Announce winner and ship product.
Twitter Contest Dr Dre White Monster Beats Stu
Jan 16, 2015
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Twitter ContestDr. Dre White Monster Beats Studio Headphones Giveaway
Goals
1. Bring attention to new product.
2. Strengthen J&R's blog and twitter community.
Means
1. Announce contest in detail on blog post.
2. Tweet contest asking for posted photos.
3. Respond to photos on Twitter.
4. Post photos on blog.
5. Announce winner and ship product.
Blog Contest Announcement
Twitter Contest Tweet
Sample Entry
Sample ReTweet
Last day blog post w/ sample photos.
Blog post - Winner selected in random drawing
Winner confirmed by DM tweet
Results
1. 68 photos entries2. average 50 photo page views per photo2. 100+ tweeted comments on photo3. 30+ RTs4. 20 contest announcement tweets5. 50+ additional @ replies ___________________________Totals:268+ mentions on Twitter700+ page views on blog contest related pages3 product purchases on JR.com tracked from blog120% increase in JR.com page views for product line.20% increase in product line sales during 10 day period around contest.
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