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Twitter Basics for Business- You Will Laugh

Jul 07, 2015

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Asenath Horton

Twitter presentation given by The City Launch PR at Goldman Sachs 10,000 Small Business social media bootcamp in Salt Lake City.
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Page 1: Twitter Basics for Business- You Will Laugh

TWITTERT W I T T E R

Page 2: Twitter Basics for Business- You Will Laugh

THE C ITY LAUNCH

S L C B A S E D P R F I R M | P U B L I C R E L A T I O N S | C O R P O R A T E S O C I A L M E D I A | C O N T E N T G E N E R A T I O N

Helping Business Tell Their Stories

#CityLaunchChat @CityLaunch

Page 3: Twitter Basics for Business- You Will Laugh

S L C B A S E D P R F I R M | P U B L I C R E L A T I O N S | C O R P O R A T E S O C I A L M E D I A | C O N T E N T G E N E R A T I O N

Ask Your Questions and Be Part of the Conversation

#CityLaunchChat @CityLaunch

Page 4: Twitter Basics for Business- You Will Laugh

J O I N T H E P A R T Y

• Log Into Your Twitter via Mobile

Device

• Follow @CityLaunch

• Tweet your questions-

• "How do I get more followers?

#CityLaunchChat"

• We will answer at the end

#CityLaunchChat @CityLaunch

Page 5: Twitter Basics for Business- You Will Laugh

W H A T I S I T ?

• Microblogging Service + Social

Network + Real-time Media Source +

Search Engine

• 271 Million Active Users

• 1 billion tweets sent every 2 days

• 78% of users are #mobile

• Twitter employees drink 585 Gallons

of #coffee per week

#CityLaunchChat @CityLaunch

Page 6: Twitter Basics for Business- You Will Laugh

W H A T C A N I T D O

F O R Y O U

• Scope the compeitition

• Establish Authority

• Grab Testimonials

• Market Research

• Customer Relations

• Announce Events & Other

Happenings in your Biz

#CityLaunchChat @CityLaunch

Page 7: Twitter Basics for Business- You Will Laugh

Y O U ' R E D O I N G I T

W R O N G

http://youtu.be/7wGhiEfq0Ks

#CityLaunchChat @CityLaunch

Page 8: Twitter Basics for Business- You Will Laugh
Page 9: Twitter Basics for Business- You Will Laugh

T W E E T R I G H T

• Keep it short- 140 Characters is too

much

• Use Rich Media- Pics, Galleries &

Vids

• Engage and Be Real

• Share what is profound and

interesting to you and your biz

• 1-3 #StartUps #inspireothers and

#HAVEFUNTWEETING

#CityLaunchChat @CityLaunch

Page 10: Twitter Basics for Business- You Will Laugh
Page 11: Twitter Basics for Business- You Will Laugh

B A S I C S

• Handle

• Timeline

• Following

• Unfollowing

• Tweeting

• Retweeting

• Quote Tweet

• Favorite

• Notifications & Direct Messages

#CityLaunchChat @CityLaunch

Page 12: Twitter Basics for Business- You Will Laugh

#CityLaunchChat @CityLaunch

H A S H T A G S

• Joining a conversation or

tweet-up

• Find groups with

something in common

• Squeezing In Random

Thoughts

https://twitter.com/search?f

=realtime&q=%23citylaunch

chat&src=typd

Page 13: Twitter Basics for Business- You Will Laugh

S T R A T E G Y F O R

Y O U - G E T N O I S Y

• Tweet between 1-10 times a day

• Can Be

• Retweets

• Quoted Tweets

• Conversational Tweet

• Use Hashtags

• Have Fun and Be Yourself

#CityLaunchChat @CityLaunch

Page 14: Twitter Basics for Business- You Will Laugh
Page 15: Twitter Basics for Business- You Will Laugh

THE C ITY LAUNCH

S L C B A S E D P R F I R M | P U B L I C R E L A T I O N S | C O R P O R A T E S O C I A L M E D I A | C O N T E N T G E N E R A T I O N

Helping Business Tell Their Stories

#CityLaunchChat @CityLaunch