Twitter and Web 2.0 in Government City of Brisbane Caroline Cheng, PIO November 4, 2009
Mar 16, 2016
Twitter and Web 2.0 in Government
City of BrisbaneCaroline Cheng, PIONovember 4, 2009
Genesis of the City’s Blog• A Two-Year Communications
Policy was developed in 2006− Intended to act as a road map
for achieving the City’s communication goals
− An evolving document, designed to change as circumstances/external trends change and goals are achieved
− Feedback from a community survey and staff interviews was used to draft the action plan
Survey Said…• The Community members wanted:
− To see more easily accessible information about what was happening in the neighborhoods (55%)
− More specific information about current projects and programs (28%)
− Brevity – for staff to be as concise as possible, making things plain and avoiding any political jargon
− A forum for individuals to post their thoughts, with the thinking it could help clarify confusing issues and provide a direct means to answer questions
Communication Policy: Action Plan• One of the items was to take advantage of
new (free) technology to benefit the community’s access to their local government by developing a blog site for the City−Topics for the upcoming quarter were mapped out−Important that new posts would be added every
week so people would see it as a means for timely information from the City
Entering the Blogosphere: Our First Post
To Blog or Not to Blog
• More controversial issues i.e. Baylands• Upcoming community workshops taking place (Speaker Series)• Status of structural improvements, installations (photo
journalism!)• Community Events – but where to draw the line?
How’s the Blog’s Readership?• Weekly reports from
statcounter.com−Average about 140 hits per week
What’s the Blog’s Taught Us• People love to see themselves in print!• It will take time for people to see it as a credible source of
information – no matter how much you promise it will be…but keep at it
• You can tell a powerful story through it, which leaves an impression
Thank you!
Caroline [email protected]
(415) 508-2157
Recommended reading: “Groundswell” by Charlene
Li and Josh Bernoff