2. 3.
- Was the social media story of 2008
- Over 900% growth last year (6 MM)
- Its free to setup and use
- Open API = unlimited customization possibilities with user
generated content
4. 5. # (Hash) Tags
- Used as a way to filter / find content for group
conversation
- I.E. #obama to follow what people are saying about obama right
now
- All you do is include # + letters in your tweet and it becomes
instantly searchable
- People use # tags for events I.e. #mesh2008, #followfriday
6. 7. 8. Twitter trumpstraditional media 9. 10. 11. Getting
started
- Register for free account at twitter.com
- Do twitter search for friend, topics, or events to find
followers
- Look for follow me on twitter badges on websites
- Watch as people follow you back
- Add twitter URL to facebook, LinkedIn, personal blog and other
sites where you have a profile
12. 13. 9 Twitter Etiquette Tips
- Complete your bio & location
- URL in profile should be meaningful
- Dont be a spam follower I.e. you are following 10,000, but only
20 are following you back
- No tweets / updates = FAIL
14.
- You are updating every 3 seconds about inane things
-
- i just had a coffee now picking nose now eating what came out
of my nose
- Dont always make it about you or your product / service
- Sales pitches in your auto-DM are bad form
15. In Summary
- Present a cohesive personal brand, or, if presenting a brand is
too much for you, simply present a cohesive sense of yourself
- Always be consistent in your use of Twitter, i.e., become known
for the unique ways in which you use Twitter, and stick with what
works for you
- Engage with your network. Genuine engagement with your network
of followers is the best way to get new followers
16. Twitter API(Custom Apps) Using twitter content to make
something unique, different, or complimentry 17. 18. 19. 20. 21.
22. 23. Download Tweet deckfor your desktop
- Better manage the mayhem!
24. Dont forget to download a mobile twitter application for the
iphone or blackberry 25. Twitdom is your portal to all custom
twitter apps 26. How are brands using Twitter? 27. Automotive 28.
Retail 29. 30. 31. Other brands on twitter
- Media Companies on Twitter
- Agencies / Brands on Twitter
32. and more
-
- The Canadian Hearing Society
33. 8 Tips for brands
- Use twitter to create brand voice or identity. Voice should be
extension of brand values
- Dont imitate voice of community
- Let it all hang out you cant hide on twitter
- Dont use twitter as broadcast channel only
34.
- Figure out what you want to talk about.
-
- brand awareness and engagement channel?
-
- Is it a news and information channel?
-
- Is it a customer support and response channel?
- Dont just talk about products & services
- Casting call for your twitter voice PR, marketing, intern?
Needs to be somebody already familiar with twitter
35. Twummary
- If facebook is for people you already know, twitter is for
people youd like to get to know better
- Twitter # tags are being used for all life events business and
personal
- Critical mass is being reached
- Free tools allow you to manage / track brand messaging and
reputation
- Free tools allow you to engage with your target market before,
during, and after an event (or press release)
- Can be used as a broadcast channel when quick or urgent
messages need to get out to the public
- BIG opportunity to integrate user generated content from
twitter into brand activation activities / experiences
36.