Twitter 101 A Guide to Getting Started By @KellyeCrane
Aug 20, 2015
Twitter grew 1,551% betweenJune 2008 and June 2009
Source: Compete.com data for June 2009
From David Griner, Luckie & Company, http://www.slideshare.net/Griner/the-twitter-tutorial - Slide 3 (used with permission)
In fact, Twitter grew 43% with the addition of just one user.
From David Griner, Luckie & Company, http://www.slideshare.net/Griner/the-twitter-tutorial - Slide 4 (used with permission)
From David Griner, Luckie & Company, http://www.slideshare.net/Griner/the-twitter-tutorial - Slide 5 (used with permission)
BenefitsNew influentials
Build RelationshipsEarned media
Gain customer and market insightsGoogle friendly
Ambient awareness
Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait… like thousands of dots making a pointillist painting.
Source: New York Times http://www.nytimes.com/2008/09/07/magazine/07awareness-t.html?_r=1
70 Percent of Journalists Use Social Networks to Assist in Reporting
(up from 42% last year)
If that’s not enough….
Source: Survey from Middleberg Communications and the Society for New Communications Research (SNCR), reported in PRWeek
From Connie Bensen, Community Strategist, http://www.slideshare.net/conniebensen/twitter-for-lead-gen - Slide 2 (used with permission) )
“You can’t take something off of the Internet. That’s like trying to take pee out of a swimming pool.”
- Joe Ragan, NewsradioAs quoted in “Groundswell” by Charlene Li and Josh Bernoff
Twitter Glossary
• Tweet• @replies• Retweet (RT)• Direct Message (DM)• Twitter tools• #Hashtags• h/t • Tweetup
Etiquette
• Converse, don’t just broadcast
• Be transparent/authentic
• It’s not about follower numbers, it’s about connecting
• No auto-Direct Messages (DM)
• Avoid TMI
Who to follow?
• Import contacts from other networks (Gmail, Yahoo, AOL)
• Search by name• Find someone with similar interests and see
who they follow• Tools like MrTweet.net, Twellow.com• “Return follow” someone who follows you
(with caveat)
Kellye CraneE-mail: [email protected]
Twitter: KellyeCraneBlog: Solo PR Pro
Web site: www.cranecom.com