Twitter 101 for the Construction Industry
May 12, 2015
Twitter 101 for the Construction Industry
Presenters: Patty Swisher, Director of Marketing & PRIKM Incorporated Architects@pmswish @ikminc
Ron Kubitz, Recruiting ManagerBrayman Construction@ronbray @braymanjobs
Special Thanks to Karlye Rowles,
Marketing Manager of Schneider Downs@Karlye Rowles @Schneider_Downs
@MBAofWPA
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Agenda
1. What is Twitter
2. How to use Twitter
3. Resources
What is Twitter?
@MBAofWPA
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What is Twitter?Twitter is a social networking and
microblogging service that enables users to broadcast and read short (140 character), text-based messages called tweets.
These updates can be submitted by a variety of means including text messages, instant messaging or a third-party application.
http://infographiclabs.com/news/twitter-2012/
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Twitter is EverywhereTwitter has more than 465 million
accounts generating more than 175 million tweets/day.
Widely adopted by celebrities and companies.◦ Ashton Kutcher was first Twitter user to
have 1 million followers (2009)◦ Examples:
http://socialfresh.com/top-10-twitter-brands-2011-winners-announced/
B2B marketers can use Twitter effectively in 3 key ways:
By listening to what is being said about the company
By engaging with clients and the public
By contributing and sharing their expertise and thought leadership.
Read more at: http://www.optify.net/guides/twitter-for-business-the-ultimate-b2b-guide?_opt_r=TWITTER&_opt_rdid=6058
Twitter for Business Goals Metrics
Increase Brand Awareness
• Reach (followers + RT * RT’s followers)• Followers• Branded
Drive Traffic • Visits
Generate Leads • Leads
Nurture Leads • Visits and returning leads
Improve customer service
• Twitter conversations• Positive mentions• Changes in customer satisfaction polls
Use as help channel
• Number of Twitter conversations• Number of DM• Number of mentions of your help #• Change in visits to help section on your website
Read more at: http://www.optify.net/guides/twitter-for-business-the-ultimate-b2b-guide?_opt_r=TWITTER&_opt_rdid=6058
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Twitter is a Communication Tool
Your personal brandProjects, products and updatesAsk questions, seek adviceProvide resources to your
followersBreaking newsTrends
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Should You Be on Twitter?Opportunity to share insightful
ideas with like-minded professionals
Creating a “space” for your knowledge
Ability to research ideas and topics that are relevant to you
Breaking newsRelationship management
How to Use Twitter?
@MBAofWPA
• Upload a photo of yourself.
• Add location
• Include a short profile – 160 characters.
Setting up Twitter Account
Start TweetingFrom twitter.com
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Get Started
Find people to follow.◦ Who to follow – Twitter suggestions
◦ Search Twitter for people you know
◦ Search Twitter to find people with similar
interests
◦ Tool: http://wefollow.com/
Listen to conversations
We Follow
1,170 followers
http://wefollow.com/twitter/
What should I tweet? RTs things you find of interestArticles from Trade JournalsAsk questionsCurrent events/news itemsLinks to blog postsPhotos
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Tweets and Messages◦@Replies and Mentions
◦RT (retweet) Reposting of someone else’s Tweets Without comment
With comment Copy the content of the tweet you’d like to share. Add RT to show it’s
a retweet and the Tweet’s original author’s name. Add your comments.
Tweets and Messages
Send a private message to a follower◦ DM (Direct Message)
◦ Limited to 140 characters
◦ Something you don’t want to share or spread.
◦ Send to followers.
◦ Can’t send to people who do not follow you.
Interactions Tab◦ See what’s happening on Twitter in relation to you.
Favorited tweets Latest retweets @replies and mentions
Activity Tab◦Discover Page◦Stats on the people you follow
Favorites, retweets and follows
Hashtag The # symbol, called a hashtag, is used to mark
keywords or topics in a Tweet.
It was created organically by Twitter users as a way to categorize messages.
Create a hashtag by prefixing a word with the hash symbol: #mbaofwpa or #AIA or #SMPS
Click on a hash-tagged word in any message show you all other tweets in that category
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Search
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Advanced Searchhttps://twitter.com/#!/search-advanced
Article:Mashable Social Media: HOW TO: Use Twitters Advanced Search Features
URL Shortener Minimizes URL so you have more characters to
express yourself. ◦ Twitter will shorten for you
T.co naming convention
◦ External Service Bit.ly http://tinyurl.com/
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Twitter Rules of Thumb1. Don’t spam.
2. Update consistently.
3. Find the latest buzz and contribute or create the latest buzz.
4. Set up searches.◦ Search for yourself so you can reply to people who @ you.
◦ Search for your interests – Surfing, Pittsburgh, Sports
5. Take it slow. ◦ Don’t worry if you have 2 followers and follow 100 people.
◦ You will gain followers as you get involved in the conversation and post interesting content.
6. You cannot edit a tweet after you post it. You can only delete it.
7. Some things are better left unsaid.◦ Use discretion.
◦ Tweets are archived digitally by the Library of Congress
Twitter EtiquetteBe AuthenticFollowers
◦Don’t be obliged to follow everyoneShare
◦RT with comments or without Reciprocate
◦Say Thank You for RTs and mentionsTake it Offline
Twitter Resources
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Twitter Resources10 Easy Steps for Twitter
Beginners◦ http://www.twitip.com/10-easy-steps-for-twitter-beginners
/
Twitter Help Center◦ https://support.twitter.com/
Use 3rd Party App to Manage
http://hootsuite.com/dashboard#/tabs?id=1136831
Buffer App
Buffer App
TweetChat
http://www.mbawpa.org/socialmediaresources.asp @MBAofWPA
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Fail Whale
Thank You!
@MBAofWPA