TUSWDK – New Media The ESPN of Video Games Chi-Shiang “Calvin” Jan 17 / FEB / 2014
TUSWDK – New MediaThe ESPN of Video
Games
Chi-Shiang “Calvin” Jan 17 / FEB / 2014
"It’s always weird when I try and explain to people what I do for a living, I sit around all day playing video games and talking rubbish and people pay to follow along." - Tim “Spamfish” Mines, Twitch streamer
•2007 – Twitch.TV, A niche channel under Justin.TV
•2010 – Twitch, A stand-alone company
Background
• Pay per impression ads
• Fee from subscribed accounts
• Fee from Ad-free accounts
Business Model
• 32 Million total viewers• 8.5 Million Max concurrent viewers
Meanwhile on Twitch
About E-Sports
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 20120
100200300400500600700800 Tournaments
“Watching live games instantly is one of the most important elements of a world-class sports experience, Twitch brings the action to players across the world.” - Dustin Beck, vice president of e-Sports at Riot Games
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 20120
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000Prize Money
How is Twitch doing?
Netflix
GoogleApple
Twitch
Hulu
Valve
Amazon
Pandora
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22
4.3 1.8 1.7 1.5 1.3 1.2 0.5 0.4
% of U.S Peak Internet Traffic
• Twitch – ended 2013 with 45 million unique monthly viewers, on average, 106 minutes of video a day
What’s next?• Adopt Intel’s Quick Sync technology to optimize streaming quality
• Partnership with next generation consoles of Microsoft / Sony
• https://www.youtube.com/watch?v=qdNHhQDVB9c
Thank You!