Tweety & Hummingbird. Tweety is an Academy Award-winning fictional character series of cartoons from Warner Bros. Today Tweety is considered one of the most popular of the Looney Tunes characters, especially (because of his "cute" appearance and personality) among girls and young women. - PowerPoint PPT Presentation
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Hummingbirds are small birds in the family Trochilidae, native only to the Americas.
Capable of sustained hovering in mid-air, the hummingbird has the ability to fly deliberately back-wards or vertically, and to maintain position while drinking nectar or eating tiny arthropods from flower blossoms.
They are named for the characteristic hum made by their wings.*
Tweety is an Academy Award-winning fictional character series of cartoons from Warner Bros. Today Tweety is considered one of the most popular of the Looney Tunes characters, especially (because of his "cute" appearance and personality) among girls and young women.
Tweety is, for the most part, a good-natured character happily spending life in his cage or a nest.
However, when a cat or other adversary threatens him, he can become down-right malicious and devious, even kicking his enemy when he's down .*
* explanations derived from wikipedia.org
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Product Introduction Overview
HP Color LaserJet CP1210 series (aka Tweety)• HP Color LaserJet CP1215 (CC376A)
HP Color LaserJet CP1510 series (aka Hummingbird)
• HP Color LaserJet CP1515n (CC377A)• HP Color LaserJet CP1518ni (CC378A)
Product Line: PL LY
Market Segment: PLE (Personal Color Laser Printers)
EMU shipments: 31. Jan 2008
Announcement: tbd (Spring 2008)
First Customer Shipments: tbd (March 2008)
SA (formerly known as B-CPL): March-3, 2008
GA (formerly known as L-CPL): April-1, 2008HP Company Confidential
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Product (Replacement) Strategy
HP Color LaserJet 1600
HP Color LaserJet 2600n
replaced by
replaced by
HP Color LaserJetCP1215
HP Color LaserJetCP1515n
HP Color LaserJetCP1518ni
new product
derivative only
starproduct
regular product
regular product
HP Company Confidential
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Derivative Strategy
HP Color LaserJetCP1518ni
derivative only
It is possible to sell the CP1518ni into specific channels, to specific customers, with specific pricing and also exclusively – this is the intention of the CP1518ni. It should not be a runrate product unless you sell it just to a very selected set of customers, particularly for a price premium.
Unit forecast for „regular“ off-the-shelf derivative units of the CP1518ni require a 4-5 months lead time. You MUST submit a correct unit forecast in SPOT BMT and inform the EMEA product manager on time!
Note: it is also possible to create other derivatives off all three products, also with different product numbers (e.g. CP1214, CP1217, CP1513n, CP1518ni, ...). These derivatives require a lead time of minimum 7 months. Contact your EMEA product manager for details.
HP Company Confidential
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Product Walkaround: CP1215
low noise: 49 dB(a)
manual 2-sided printing
single-point accessvia front door
150-sheetpaper tray
great print qualitybased on ImageREt 2400 (600 x 2 bit)
simplifiedcontrol panel(9 LEDs)
hi-speedUSB 2.0 port
16 MB memory
125 sheetoutput tray
fast printing at 12ppm mono, 8ppm color
host-based printing
HP Company Confidential
small size
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Product Walkaround: CP1515n
low noise: 49 dB(a)
manual 2-sided printing
single-point accessvia front door
single-sheetpriority tray
150-sheetpaper tray
outstanding print qualitybased on ImageREt 3600 (600 x 8 bit)
2-line LCDcontrol panel
hi-speedUSB 2.0 port
96 MB memory
125 sheetoutput tray
fast printing at 12ppm mono, 8ppm color
10/100networking port
premium IDdesign/colors
PDL: PDL6+PS3emulation
HP Company Confidential
small size
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Product Walkaround: CP1518ni
low noise: 49 dB(a)
manual 2-sided printing
single-point accessvia front door
single-sheetpriority tray
150-sheetpaper tray
photo memorycard slots
2-line LCDcontrol panel
hi-speedUSB 2.0 port
96 MB memory
125 sheetoutput tray
fast printing at 12ppm mono, 8ppm color
10/100networking port
only available as derivative!
premium IDdesign/colors
outstanding print qualitybased on ImageREt 3600 (600 x 8 bit)
PDL: PDL6+PS3emulation
HP Company Confidential
small size
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New vs. Old– Feature Comparison
Printer Model CLJ CP1215 CLJ CP1515n CLJ CP1518ni CLJ 1600 CLJ 2600nColor Print Speed 8 8Mono Print Speed 12 8Product Size extra small smallNoise Levels 49 dB(A) 48dB(A)
Control Panel simplified (9xLED) 2-line LCD 2-line LCD
• Greater ability to define what product will be able to capitalize on toner improvement (lowend to highend) = greater PQ differentiation up the product line