TweetFeel - PluggedIn NYC011210

January 12, 2009

Presented by:

Jean DavisCo-Founder, Conversition Strategies

| Research Evolved

Market Need Assessment

• Twitter has grown exponentially over the last two years

• There are now as many as 35 million people providing opinions freely on Twitter, 25 to 30 millions tweets per day, as much 1.5 million per hour

• Businesses are now starting to recognize the need to understand this phenomenon and incorporate opinions from Twitter in their corporate and marketing strategy planning

• Clients need tools to receive sentiment information in a timely and meaningful way so appropriate action can be taken quickly

• Currently, the industry has too many counting tools – “Data Dump”

• Confusion results about which information is usable and what conclusions can be validly drawn

• Need a structured, scientific and analytical tool

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Competitive Landscape

Main Twitter Based Competitors

• Twendz Pro - Monitors tweets based on sentiment and influence

• TweetTone - Monitors tweets based on their emotional content

• PeopleBrowsr - Provides brand analyzer as part of a larger suite of tools

Others competing in this space:

• Scoutlabs - Monitors buzz and sentiment across the web

• ViralHeat - Monitors buzz and sentiment across the web

• Trendrr - Tracks social data sets in real-time

TweetFeel Biz analyzes, trends and compares “Twitter” conversations for brands and services.

Avalaible in “Freemium” and Paid versions.

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Product

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What is TweetFeel Biz?

• Real-Time Twitter Sentiment

• Machine Learning based on Twitter Chatter

• Sentiment Trending & Comparison, & “tweet share”

• D.I.Y. Scoring on the fly

• Story Teller Unique to Client Needs

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Screenshots

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Screenshots

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Screenshots

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Screenshots

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Screenshots

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Competitive Advantage

• Experts in full arena of sentiment analysis and quantitative research

• TweetFeel sentiment engine focused on analyzing the unique way people communicate on Twitter (140 characters)

• Focused on relevant tweets = No Data Puking

• Simple user interface

• Rigorous data cleaning process

• Flexibility that allows users to refine their own data sets

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Three Targeted Groups:

1. PR/Advertising Companies

2. Companies using Twitter as a marketing/ communication tool

3. Entertainment and media companies

Client Base

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Jean Marie Davis, Co-Founder• 25+ years in the marketing research industry, Global management experience with proven online

leadership skills

Tessie Ting, Co-Founder• 25+ years in marketing research, specializing in global Operations Management, widely recognized for

strong organizational and people skills

Annie Pettit Ph.D., Research Science• 15+ years of supplier side online market research experience, advanced knowledge of descriptive,

exploratory and confirmatory statistics, psychometrics, research design, survey design, and data quality

Andres Burgos, Interactive Media• 10+ years in market research

• Has created online concepts since 2001

Matthew Ronco, Sales & Client Service• 10 years building start-ups

• Full Service market research background

Management Team

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• API Development

• Data Collection Improvements

• Scaling and Performance

• Sentiment Engine Enhancement

• Partner with Twitter Clients and Other Applications

Business Development Plans

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Jean Davis

@JeanMarie50

Thank You

631-838-6460

[email protected]