Tweet to Shoot

TwitterUSE

TO FIRE A

Hacked Nerf Gun

Nintendo classic.TO PLAY A

TWEET TOSHOOT

TIME TO EXECUTE4 weeks

THE IDEANerf guns are very much a part of our agency’s culture. On any given day, we take them apart and modify them so they shoot further and faster. But the ultimate modification was when we took apart the Vulcan EBF-25. That’s when the idea of Tweet to Shoot was born.

We rigged the gun to a 12-volt power supply and an Arduino Uno microcontroller. We combed the Twitter API for mentions of a specific hashtag. We rebuilt the classic Duck Hunt interface. We took over a room and streamed it live. We even brought back that annoying dog.

VISIThttp://tweettoshoot.a-glabs.com/

RESULTS• In just two days, we engaged more

than 2,800 people, in 52 countries

• More than half (1,601) of all site visitors fired the gun using the designated hashtag

• The effort was covered by numerous trade publications and blogs - domestically and abroad

a-gLabs.com