Tweed, Ontario Darold, Kara & Corben · along with their son Corben. The farm, which is located just South of Tweed, Ontario, raises purebred black and red Simmental cattle, turkeys,

Enright Cattle Company Tweed, Ontario Darold, Kara & Corben

The Enright’s

Our Family..

Our Calves…

Direct Market

• Dry aged Rib eyes

• Dry aged Chuck

Our value chain…

• 3 partners

How did we get here?

• BUSINESS PLAN! • Set GOALS!

Plan: Direct Market our Beef

• Farmers Markets – Toronto & Kingston • Word of mouth

Opportunities from Farmers Markets

• Gave us some good exposure • Chef’s visited the markets & started ordering

Current Customers

• 99% wholesale to restaurants • Website set up for online orders for

consumers

How did we get our customers?

• Cold calls on targeted restaurants / chefs • Social media • Word of mouth • Product guarantee

What have we learned?

• Coordinating our supply chain • Customer feedback • Carcass differences

Opportunities & Challenges

Opportunities • STABILITY • Customer feedback =

PRIDE!

Challenges • Balancing carcass cuts • Consistent product • Continue supply of animals

ready for harvest

Future plans..

Future plan cont.

• Retail opportunities • Further processing opportunities

Thank-you! Questions?

Enright Cattle Company��Tweed, Ontario�Darold, Kara & CorbenThe Enright’sOur Family..Slide Number 4Slide Number 5Slide Number 6Our Calves…Direct MarketOur value chain…Slide Number 10Slide Number 11Slide Number 12How did we get here?Plan: Direct Market our BeefOpportunities from Farmers MarketsCurrent CustomersHow did we get our customers?What have we learned?Opportunities & ChallengesFuture plans..Future plan cont.Thank-you! �Questions?