Foldella
Twc Fodella2.1
Jan 17, 2015
Think-Tank's final presentation
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Transcript
Foldella
Concept
Market Research
74.8% surveyed do NOT carry an umbrella out
Main reason: BULKY BULKY
Size is most important to them
63.3% run through the rain
Target Audience
Market Competition
Distribution channels
Unique selling point
Structure – 1st of it’s kind
Sold through vending machines
Get designers to design umbrellas
DIY designing kits to design your umbrella
Prototype Development
Thank You
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