©2014 iTVSi, Inc.
Mar 26, 2016
©2014 iTVSi, Inc.
background
• iTVSi, Inc. as spin-off of one of the biggest software companies in Slovakia –
QBSW, is well established company on CEE market and is innovation leader
with its TV applications tvbay and tvbet.
• iTVSi, Inc. brings an interactive technology in form of TV applications for
cable providers, broadcasters and advertisers and last but not least
viewers.
• Our mission is to deliver experiences and technology that connect people
to media.
• Furthermore we allow our target groups to incerase their revenues,
ARPU and competitiveness.
©iTVSi, Inc.
Our mission is to deliver experiences and technology
that connect people to media.
©iTVSi, Inc.
what is tvbay?
• is a unique and revolutionary application that allows viewers to buy
products / services displayed during TV commercials or product placement in
TV programs.
• tvbay is a new sales channel and marketing-communication tool, that makes
TV advertising more effective and offers a wide range of products and
services for addressing customers.
• technological solution enabling the sales of products and services using a
standard TV screen and a basic remote control.
• tvbay enables viewers to respond interactively to the advertisers’ offers in
time when they are most influenced by the positives of the offer.
©iTVSi, Inc.
by using tvbay, viewer can
• Purchase products (such as electronics, cosmetics, housewares) as
advertised on TV.
• Request services (such as bank loan, price quotation, mobile tariff, e-mail
the flyer, order a clubcard) as advertised on TV.
• In the course of time of further development of various applications we
expect new opportunities for tvbay’s use.
©iTVSi, Inc.
• The tvbay icon in the corner draws attention to the possibility of purchasing
within the ad unit / product placement.
• The viewers expression of interest, unrolling the menu, product selection,
purchase confirmation.
• Confirmation of the executed purchase, viewer continues watching the program
broadcast.
• The application can be secured against purchases by child viewers or
purchases from negligence by using a PIN code.
how does tvbay work?
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• By using tvbay, viewer can purchase products he is interested in quickly and easily, at
the same time he is watching TV ads or any other broadcasted program.
©iTVSi, Inc.
case study
• The aim of the advertiser is to convince the audience of the offer and attract interest in
visiting a branch / website. tvbay offers a fast time-saving solution, where viewer can
press the specified button to request more information about product quickly and easily
while the add is running.
• The advertiser receives verified contacts about the viewer, who has shown interest and
the viewer is subsequently contacted by the advertiser.
• Delivering the offer via e-mail can be done immediately after expression of the interest.
case study
©iTVSi, Inc.
• As in previous case, the viewer can order a test drive or more information about
an automobile by simply pressing the specified button on the remote control
directly as the add is running.
• Quickly and easily without additional search for information.
• The advertiser receives verified contacts about the viewer who has shown interest
and the viewer is subsequently contacted by the advertiser (nearest dealer, call
center, …).
case study
©iTVSi, Inc.
the benefits of tvbay
• opportunity to purchase / interact on offered products / services
immediately via TV screen, at the time when products in which the
viewer has interest are being shown,
• convenient and secure shopping in comfort of home,
• immediate access to information without having to search through other
channels of communication,
• simple control of the application.
for the viewer
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• a more efficient use of the purchased advertising space,
• the possibility of direct sales of products and services while still the most
effective forms of advertising,
• innovative sales channel,
• possible interaction with the broadcasted program / TV spot,
• new marketing and communication tool / various possibilities for reaching
customers.
the benefits of tvbay
for the advertiser
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the benefits of tvbay
• an easy to measure communication tool (the effect of advertising
on consumers),
• the possibility of direct targeting (direct and effective targeting based on
geographic and economic indicators),
• the content of the offer can be adapted to the individual requirements of
each advertiser,
• effective product placement.
for the broadcaster
©iTVSi, Inc.
what is tvbet?
• an application designed as part of IPTV cable operators’ set-top box,
• a unique and revolutionary application that allows viewers to bet while
watching TV programs (sport matchs, TV reality shows, etc.),
• technological solution enabling viewer to place a bet using an ordinary TV
and a standard remote control,
• the betting process is quick, easy and carried out from the comfort of the
couch.
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• betting process starts with pressing OK button
on the STB remote control,
• viewer chooses a betting option (e.g. 1- Team
A, 2- Team B, X-draw),
• afterwards, viewer chooses desired amount of
money for his bet,
• eventually, viewer is notified about successful
processing of his bet,
• status of realized bet can be viewed on the
betting portal.
how does tvbet work?
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additional information
• service is based on the contract with online betting portals,
• viewer must be registered with contracted betting portal,
• betting process is carried out by betting portal’s API (Application
Program Interface).
©iTVSi, Inc.
• opportunity to bet online instantly through TV, during the time when
viewer is soaked by the game,
• convenient and secure betting in comfort of home,
• intuitive use of application.
the benefits of tvbet
for the viewer
©iTVSi, Inc.
sources of revenue
The source of revenue for the tvbay application is as follows:
• Sales of services - advertiser pays a fee per contact based on agreement with the “tvbay” sales channel provider.
• Product sales – the advertiser pays a percentage from the income based on agreement with the “tvbay” sales channel provider.
The source of revenue for the tvbet application is as follows:
• Online betting – sales partner (bookmaker) pays a percentage of the realized bets.
©iTVSi, Inc.
other possibilities of technology usage
• real time pooling
• integration with second screen applications
• HbbTV
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YOU will obtain
• financial revenue based on the revenue share model,
• new tool for acquisition growth,
• interactive tool for acquiring new customers,
• appealing product in the portfolio of services offered,
• a tool for PR and other communication,
• enhanced brand image.
©iTVSi, Inc.
contact
iTVSi, Inc.
Jegeho 2, 821 08
Bratislava, Slovak Republic
www.tvbay.eu, www.facebook.com/iTVSi