2018/19 Season – Week 24 (3/4-3/10/19) Market of the Week: TV Viewing Area (DMA) St. Louis, MO (Rank #21) St. Louis Post - Dispatch Newspaper Daily Penetration 2009 20.4% 2014 12.3% 2019 7.4% Top 5 Spot TV Advertisers from Kantar Media Jan’18 – Dec’18 Dols (000) POL-US Senate $7,735.5 POL-Governor $7,572.7 POL-Congress $7,146.0 Spectrum $4,164.5 Senate Majority Pol Action Committee $3,200.3 Top 5 National RA25 - 54 (L+SD) 4.3 10.0 10.5 Season (and Series) Finales 2.4 2.7 2.7 3.0 3.3 The Big Bang Theory The Voice The Voice-Tue Young Sheldon This Is Us Memphis Dayton National A25 - 54 Rating Increase From Live+SD to Live+1 Feb’19 32% 53% 54% 56% Manifest The Good Doctor Blacklist 3/4-3/10/19 4.2 4.3 4.4 5.0 5.8 Fam Young Sheldon Mom The Bachelor The Big Bang Theory Top 5 St. Louis RA25 - 54 (L+SD) 64% Nearly 2/3 of Respondents Have Experienced Influencer Fraud 63% Prime Dramas 2 out of 3 Respondents are Concerned with Influencer Fraud CBS News HH L+SD Rtg
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TVB Vidlytics Weekly Television Performance Metrics...Week 24 (3/4-3/10/19) Hispanic Households 3/4-3/10/19 St. Louis, MO Spanish Stations Spanish Language Television Spanish Language
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2018/19 Season – Week 24 (3/4-3/10/19)
Market of the Week:
TV Viewing Area (DMA)
St. Louis, MO (Rank #21)
St. Louis Post-Dispatch
Newspaper Daily Penetration
200920.4%
201412.3%
20197.4%
Top 5 Spot TV Advertisers
from Kantar Media
Jan’18 – Dec’18 Dols (000)
POL-US Senate $7,735.5
POL-Governor $7,572.7
POL-Congress $7,146.0
Spectrum $4,164.5
Senate Majority Pol
Action Committee$3,200.3
Top 5 NationalRA25-54 (L+SD)
4.3
10.0
10.5
Season (and Series) Finales
2.4
2.7
2.7
3.0
3.3The Big Bang Theory
The Voice
The Voice-Tue
Young Sheldon
This Is Us
Memphis
Dayton
National
A25-54 Rating Increase
From Live+SD to Live+1Feb’19
32%
53%
54%
56%Manifest
The Good Doctor
Blacklist
3/4-3/10/19
4.2
4.3
4.4
5.0
5.8
Fam
Young Sheldon
Mom
The Bachelor
The Big Bang Theory
Top 5 St. LouisRA25-54 (L+SD)
64%
Nearly 2/3 of Respondents
Have ExperiencedInfluencer Fraud
63%
Prime Dramas
2 out of 3 Respondents
are Concerned with Influencer Fraud
CBS News
HH
L+SD Rtg
2018/19 Season
Week 24 (3/4-3/10/19)
THE BIG BANG THEORY
THE BACHELOR
GREY'S ANATOMY
THIS IS US
SURVIVOR
BACHELOR: WOMEN TELL ALL
YOUNG SHELDON
VOICE
VOICE-TUE
SATURDAY NIGHT
Top 10 Time Shifted S/O-S/O Programs (3/4/2019– 3/10/2019)A25-54 Live+SD (000)
Time-Shifted LIVE
A25-54
Rank Program Name Live+SD US AA%
1 BIG BANG THEORY, THE 3.3
2 VOICE 3.0
3 VOICE-TUE 2.7
4 YOUNG SHELDON 2.7
5 THIS IS US 2.4
6 BACHELOR, THE 2.3
7 SURVIVOR 2.1
8 MOM 2.1
9 AMERICAN IDOL SP-3/6 2.0
10 SATURDAY NIGHT 2.0
11 GREY'S ANATOMY 1.9
12 AMERICAN IDOL-SUN 1.8
13 BACHELOR: WOMEN TELL ALL 1.8
14 CBS NWS:GAYLE KING-RKELLY 1.7
15 NBC NIGHTLY NEWS 1.6
16 ABC WORLD NEWS TONIGHT 1.6
17 GOOD DOCTOR, THE 1.5
18 FAM 1.4
19 ENEMY WITHIN 1.4
20 LAST MAN STANDING 1.4
21 S.W.A.T. 1.4
22 HAWAII FIVE-0 1.4
23 NEW AMSTERDAM 1.4
24 RESIDENT, THE 1.3
25 AMER FUNN HM VIDEOS-7PM 1.3
Top 25 Broadcast S/O-S/O
(3/4-3/10/19)
A25-54
Rank Program Name Live+SD US AA%
1 NBC NIGHTLY NEWS 1.6
2 ABC WORLD NEWS 1.6
3 CBS EVENING NEWS 1.1
M-F Evening News
(3/4-3/8/19)A25-54
Rank Program Name Live+SD US AA%
1 TONIGHT SHOW 0.6
2 LATE SHOW-S COLBERT 0.6
3 JIMMY KIMMEL 0.5
M-F Late Night
(3/4-3/8/19)
A25-54
Rank Program Name Live+SD US AA%
1 BIG BANG-SYN (AT) 2.5
2 FAMILY FEUD (AT) 2.3
3 JUDGE JUDY (AT) 2.1
4 WEEKEND ADVENTURE 1.9
5 WHEEL OF FORTUNE 1.9
6 JEOPARDY (AT) 1.9
7 MODERN FAMILY-WK-SYN (AT) 1.5
8 BIG BANG WKND (AT) 1.4
9 MODERN FAMILY-MF-SYN (AT) 1.3
10 FAMILY FEUD-WK (AT) 1.2
11 DATELINE WKLY (AT) 1.2
12 ENTERTAINMENT TONIGHT(AT) 1.2
13 LAST MAN STNDG-MF-SYN(AT) 1.1
14 FAMILY GUY-MF-SYN (AT) 1.1
15 BOBS BURGERS-SYN (AT) 1.0
16 INSIDE EDITION (AT) 1.0
17 DR. PHIL SHOW (AT) 1.0
18 FAMILY GUY-WK-SYN (AT) 0.8
19 GOLDBERGS (AT) 0.8
20 TMZ (AT) 0.7
21 ELLEN DEGENERES SHOW 0.7
22 TWO-HALF MEN-SYN (AT) 0.7
23 RELATIONSHIP COURT 0.7
24 LIVE WITH KELLY AND RYAN 0.7
25 ACCESS LV-WKD 0.7
Top 25 Syndication
(2/25-3/3/19)
3.9
7.7 7.46.6 6.3 6.2 6.1
National Oklahoma City Tulsa Chicago Milwaukee Nashville Kansas City
Household Live+SD Ratings on
Local Broadcast Stations
4.3
10.5 10.0
8.8 8.5 8.3 8.1
National Memphis Dayton Nashville Jacksonville New Orleans Tulsa
3.5
9.1
7.57.0 6.8 6.8 6.6
National Memphis Norfolk St. Louis Baltimore Dayton New Orleans
The Bachelor: The Women Tell All
ABC Tuesday, 3/5/19 8-10P (E)
Gayle King-R. Kelly Interview
CBS Friday, 3/8/19 8-9P (E)
Aretha! A Grammy Celebration
CBS Sunday, 3/10/19 9-11P (E)
RANK PROGRAMS NET "P25-54L+SD AA%"1 PORQUE EL AMOR MANDA THU UNI 1.7
2 0.5
Spanish Language% Viewing to Spanish Programs
A18-49 Live+SDTotal U.S.
Primetime % Broadcast Viewing
to Spanish Networks
2018/19 Season
Week 24 (3/4-3/10/19)
Hispanic Households
3/4-3/10/19
St. Louis, MO
Spanish Stations
Spanish Language TelevisionSpanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, Telemundo, UniMas and Univision)
attracted 16% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market of St. Louis, MO
Spanish-Language programs on Spanish broadcast stations attracted 0% of all primetime A18-49 viewers (not just Spanish-
Speaking) this week.
A18-49
Rank Program Name Live+SD US AA%
1 ROSA DE GUADALUPE MON 2.8
2 AMAR A MUERTE WED 2.6
3 AMAR A MUERTE THU 2.5
4 ROSA DE GUADALUPE WED 2.5
5 AMAR A MUERTE TUE 2.5
6 AMAR A MUERTE MON 2.5
7 ROSA DE GUADALUPE TUE 2.4
8 AMAR A MUERTE FRI 2.4
9 ROSA DE GUADALUPE THU 2.3
10 MI MARIDO TIE MAS FAM THU 2.3
11 JESUS TUE 2.3
12 MI MARIDO TIE MAS FAM WED 2.2
13 JESUS THU 2.2
14 MI MARIDO TIE MAS FAM TUE 2.2
15 BETTY EN NY - R 2.2
16 NOTICIERO UNIVISION 2.2
17 VOZ, LA - SUN 2.1
18 JESUS MON 2.1
19 MI MARIDO TIE MAS FAM MON 2.1
20 ROSA DE GUADALUPE FRI 2.1
A25-54
Rank Program Name Live+SD US AA%
1 ROSA DE GUADALUPE MON 3.5
2 ROSA DE GUADALUPE THU 3.1
3 AMAR A MUERTE FRI 3.0
4 ROSA DE GUADALUPE WED 3.0
5 AMAR A MUERTE WED 3.0
6 AMAR A MUERTE MON 3.0
7 JESUS THU 3.0
8 ROSA DE GUADALUPE TUE 2.9
9 NOTICIERO UNIVISION 2.9
10 AMAR A MUERTE THU 2.9
11 AMAR A MUERTE TUE 2.8
12 JESUS TUE 2.8
13 JESUS MON 2.8
14 ROSA DE GUADALUPE FRI 2.8
15 MI MARIDO TIE MAS FAM WED 2.7
16 MI MARIDO TIE MAS FAM THU 2.7
17 MI MARIDO TIE MAS FAM MON 2.7
18 VOZ, LA - SUN 2.7
19 MI MARIDO TIE MAS FAM TUE 2.6
20 BETTY EN NY - R 2.5
Social Media platform Reach
22%
9%
38%
14%
17%
Metered Market Close-Up: St. Louis, MO (DMA Rank #21)
The economy of St. Louis relies on service, manufacturing, trade, transportation of goods, and tourism. The city is home to
several major corporations, including Anheuser-Busch, Express Scripts, Peabody Energy, Ameren, Ralcorp, Monsanto, and
Sigma-Aldrich, as well as a large medical and research community. St. Louis is a center of medicine and biotechnology. The
Washington University School of Medicine is affiliated with Barnes-Jewish Hospital, the fifth-largest hospital in the world.
Both institutions operate the Alvin J. Siteman Cancer Center. The School of Medicine also is affiliated with St. Louis
Children's Hospital, one of the country's top pediatric hospitals. Boeing employs nearly 15,000 people in its north St. Louis
campus, headquarters to its defense unit. Other notable corporations headquartered in the region include Arch Coal,
Scottrade, Wells Fargo Advisors, Energizer Holdings, & Patriot Coal. The St Louis area has a very strong base of cultural and
entertainment amenities for a city its size. Other advantages include a highly educated population for a large city and
popular professional sports teams- MLB Cardinals and NHL Blues.
• 7 Up was invented in St. Louis and continues to
be manufactured in this city. St. Louis is also
where the ice cream cone was first invented.
• More barbeque sauce is consumed in St. Louis
than in any other city in the U.S. St. louis is
also known for toasted ravioli, gooey butter
cake and provel cheese.
• Did you know the first successful parachute
jump to be made from a moving airplane was
made by Captain Barry at St. Louis, in 1912?
St. Louis, MO
Demographic Overview
25-54
18-24
<18
55-64
65+Age Hispanic
% loyal to vehicle brand
St. Louis, MO
Interesting Facts
49
4%
96%
Social Media platform Reach
60%
52%
45%
22%
TV Newspaper Radio Magazines
TV stations serving the area of
St. Louis, MO:
KDNL ABC, TBD, Charge!, Stadium
KMOV CBS, Cozi TV, MyNetworkTV
KNLCMeTV, NLEC TV, Heroes & Icons, Movies!,
Decades, Start TV
KPLR CW, This TV, Comet
KSDK NBC, Bounce TV, Justice Network, Quest
KTVI FOX, Antenna TV, Escape
WPXS Daystar, Retro TV
WRBU Ion, Qubo, Ion Life, Ion Shop, QVC, HSN
Reliance on Media to Stay Informed
% Agree
Median IncomeSRDS Total Retail Sales
($000)
$56,542 $8,666,210
2018/19 SeasonLocal Market Close-Up:
St. Louis, MO (3/4-3/10/19)
Lo
0.1
1.8
Avg. Cable Network News
Avg. Local Broadcast News
A25-54 Rating M-Su 6a-2aBroadcast = Weighted average of all