TV VS Internet, Friends or Foes?

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Connected TV World Summit 2016 - @christopherufin

Christophe Rufin#Marketing #Innovation #Technology #OrangeTwitter: @christopherufin

CONNECTED TV WORLD SUMMIT

#CTVS16

MARCH 16TH & 17TH, 2016

LONDON - KINGS PLACE

TV VS INTERNET, FRIENDS OR FOES?

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Connected TV World Summit 2016 - @christopherufin

About Orange

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Connected TV World Summit 2016 - @christopherufin

TV: the king of media

87% OF BROADCAST PROGRAMS

ARE WATCHED LIVESource: Nielsen, 2013

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Connected TV World Summit 2016 - @christopherufin

TV delivers the premium media experience

1980 1990 2000 2010 2020

Sources: Wikipedia Commons, www.planar.com

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Connected TV World Summit 2016 - @christopherufin

It’s still there

“We think this is really going to be something special” Steve Jobs, on Apple TV, Macworld

2007 (the iPhone Keynote)

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Connected TV World Summit 2016 - @christopherufin

The rise of on-demand

SOME 35%OF ALL TV AND VIDEO VIEWING IS NOW

WATCHED ON-DEMAND

WITH OVER HALF OF CONSUMERS CLAIMING TO

WATCH STREAMED ON DEMAND CONTENT AT LEAST

ONCE A DAY

CONSUMERS NOW SPEND 6 HOURS PER WEEK

WATCHING STREAMED ON-DEMAND TV SERIES,

PROGRAMS AND MOVIES (x2 vs 2011)

Sources: Ericsson ConsumerLab 2015 + Eric Scherer IDATE DWS15 Conference

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Connected TV World Summit 2016 - @christopherufin

The new digital media OTT ecosystem

Adapted from Eric Scherer IDATE DWS15 Conference

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Connected TV World Summit 2016 - @christopherufin

New media dwarfs old media in market value

Source: Business Insider, oct. 2013

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Connected TV World Summit 2016 - @christopherufin

The shift to digital:age-related or generational?

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Connected TV World Summit 2016 - @christopherufin

Weaknesses of the new media

Source: Digiday.com 2015

Ad blocking becoming the normMobile video CPMs decreasing

Source: Marketingland.com, TubeMogul 2014

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Connected TV World Summit 2016 - @christopherufin

The « televisionization » of Internet

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Connected TV World Summit 2016 - @christopherufin

TV VSINTERNET

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Connected TV World Summit 2016 - @christopherufin

Impact of Digital Media over TV audience

+10% tweets on a show

=+1,8% audience

7 days later

source: Nielsen Nov. 2014

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Connected TV World Summit 2016 - @christopherufin

Integration of social media into storytelling

TPMP, D8, France:

“This first TV show with more Facebook fans than viewers”

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Connected TV World Summit 2016 - @christopherufin

Orange TV’s new feature: TV Clipping

#showhello

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Connected TV World Summit 2016 - @christopherufin

ThanksTo download this presentation:

http://slideshare.net/christopherufin

Follow me on Twitter!@christopherufin

TV VS INTERNET, FRIENDS OR FOES?

#CTVS16