TV Viewer Profiles H2, 2019
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TV Viewer ProfilesH2, 2019
BVOD hasa younger viewer profileH2, 2019
Demographic profile: total on demand
6.1%7.3%
3.2%
5.1%
3.2%
16.0%
10.2%
15.8%
11.8%
7.0%
5.0% 5.3%
4.0%
0.0%
4.5%
9.0%
13.5%
18.0%
C00-04 C05-12 C13-17 F18-24 M18-24 F25-39 M25-39 F40-54 M40-54 F55-64 M55-64 F65+ M65+
Demographic profile: total on demand viewing
Demographic profiles: BVOD and linear broadcast
6.1%7.3%
3.2%
5.1%
3.2%
16.0%
10.2%
15.8%
11.8%
7.0%
5.0% 5.3%
4.0%4.3% 4.1%
1.6% 1.3% 1.2%
7.2%
5.6%
12.0%11.3%
9.7%8.8%
18.4%
14.5%
0.0%
5.0%
10.0%
15.0%
20.0%
C00-04 C05-12 C13-17 F18-24 M18-24 F25-39 M25-39 F40-54 M40-54 F55-64 M55-64 F65+ M65+
Demographic profile: on demand viewing BVOD On Demand Linear Broadcast TV
METRO TV H2 2019
(0200-2600)Total Ppl*** Kids*&
Teens** Ppl 16-39 Ppl 25-54 GBCHShopper
with Child****
Men Women
Audience 1,453,000 145,000 231,000 525,000 153,000 247,000 678,000 775,000
TARP 8.3 3.7 3.7 7.1 8.2 7.6 7.8 8.8
Avg Daily Reach % 1min 55.2 44.1 37.3 53.3 59.9 57.5 53.7 56.6
Average Time Viewed (Univ)/Day 2:00 0:54 0:54 1:42 1:58 1:49 1:53 2:06
Average Age 52 7 31 42 45 45 51 53
Profile 100.0% 10.0% 15.9% 36.1% 10.7% 17.3% 46.7% 53.3%
UNIVERSE ESTIMATE (000S): 17,481.7
Who watches metro broadcast TV?
Who watches regional broadcast TV?
REGIONAL TV H2 2019
(0200-2600)Total Ppl*** Kids*&
Teens** Ppl 16-39 Ppl 25-54 GBCHShopper
with Child****
Men Women
Audience 813,000 76,000 107,000 256,000 77,000 116,000 389,000 425,000
TARP 10.3 4.3 4.7 8.7 8.7 8.2 10 10.7
Avg Daily Reach % 1min 58.6 44.1 38.9 56.2 58 56 57.5 59.8
Average Time Viewed (Univ)/Day 2:29 1:02 1:08 2:06 2:06 1:58 2:24 2:34
Average Age 54 7 31 43 44 45 53 55
Profile 100.0% 9.4% 13.2% 31.5% 9.7% 14.5% 47.8% 52.2%
UNIVERSE ESTIMATE (000S): 7,860.2
Who watches subscription TV?
SUBSCRIPTION TV H2 2019
(0200-2600)Total Ppl*** Kids*&
Teens** Ppl 16-39 Ppl 25-54 GBCHShopper
with Child****
Men Women
Audience 817,000 88,000 124,000 304,000 96,000 157,000 404,000 412,000
TARP 11 4.8 5.8 10.6 11.2 10.6 11 11.1
Avg Daily Reach % 1min 65 51.1 48.6 67.2 70.6 68.1 64.8 65.2
Average Time Viewed (Univ)/Day 2:39 1:10 1:23 2:32 2:41 2:32 2:38 2:40
Average Age 51 7 30 43 45 46 51 52
Profile 100.0% 10.7% 15.2% 37.2% 12.0% 19.5% 49.5% 50.5%
UNIVERSE ESTIMATE (000S): 7,403.8
Weekly cume reach
000s Universe Estimate Total Ppl*** Kids*&
Teens** Ppl 16-39 Ppl 25-54 GBCHShopper
with Child****
Men Women
Metro 17,481.7 13,429 2,772 3,957 5,705 1,563 2,675 6,546 6,883
Regional 7,860.2 6,170 1,238 1,454 2,301 736 1,150 3,021 3,149
NationalSubscription
TV7,403.8 6,235 1,390 1,584 2,489 783 1,316 3,093 3,142
AVERAGE WEEKLY CUME REACH 000S
AVERAGE WEEKLY CUME REACH %
% Universe Estimate Total Ppl*** Kids*&
Teens** Ppl 16-39 Ppl 25-54 GBCHShopper
with Child****
Men Women
Metro 17,481.7 76.8% 71.4% 63.8% 76.6% 83.5% 82.0% 75.7% 77.9%
Regional 7,860.2 78.5% 69.8% 63.6% 78.6% 82.9% 81.3% 77.5% 79.5%
NationalSubscription
TV7,403.8 84.3% 77.0% 73.9% 86.7% 90.9% 89.2% 83.8% 84.7%
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