TV Connect CEE Istanbul

reGister online At www.tvconnectevent.com/easterneurope

Delegate Bag Sponsor Silver Sponsor

9th - 10th October 2012 : Marmara Taksim, Istanbul, Turkey

The Future of TV Starts Now.

Previously known as

eastern european MarketAnalyst insight inside!

40+ service provider speakers include:

The only major TV event in the region that encompasses the full value chain in the tv delivery ecosystem.

• robert Berza,Head of Internet Division,cMe, (Central European Media Enterprises)

• ramazan demir,VP Strategy and Business Development,turk telekom

• phillip luff,VP Country Manager for EmergingBusiness, discovery communications

• Adrian Jezina, Member of the Board forMultimedia, Cloud and Fixed accessnetwork, vipnet, and CEO B.net

• ognen firfov,CSO, Makedonski telekom Ad - dt Group,Macedonia

• inna shalyto,CEO, stream (former omlet.ru),Russia

• daniel vondracek,Senior Content Manager,telefonica o2, Czech Republic

• pavlina Kvapilova,Director New Media Division,czech televizion

• Adam Bakowski,Director,onet.pl

• Andrey Kholodny,Director of Media Products,rostelecom, Russia

• irina cazacu,Product Development Manager,romtelecom, Romania

• vadi dipci,TV and New Media Services,turkcell

• Gökçe demirtaş,Group Account Director,Mediacom

• vassilis seferidis,Director, European BusinessDevelopment, samsungelectronics europe

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Gold Sponsor Fruit Sponsor

limited free passes Availablefor service providers

Outstanding networking opportunity; cameral atmosphereand local markets diversity. Highly recommended!

Mirek Smyk, GM, MSCG“

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08:30 registration and coffee

09:10 informa Welcome andspeed networking session

09:15 chairman’s introductionKarim taga, Managing Partner, Global TIMEPractise, Arthur d. lile, Austria

9:20 Keynote presentation: technology enablingservice innovation in Broadcasters• How technology affects consumer habits?• Finding out the optimum level of

entertainment the consumer wants • Puing the viewer in the centre of aention• Offering easy content discoveryyasemin Ahiskali, Director of Business & Strategy Development, Zedpas Media, Turkey

10:00 Keynote presentation:Generating new revenue streamsthrough solid Multi-screen strategy• Penetration of Smart Devices driving the

demand for Multiscreen services• Convenience of catch up and content

shiing driving the quick adoption ofMultiscreen

• Content disintermediation andunbundling to allow for beeraudience connectivity

• Multiscreen driving broadbandconsumption and increasing ARPUramazan demir, VP Strategy andBusiness Development, turk telekom,Turkey

10:40 networking lunch Break & exhibition visit

12:00 leading innovations and trendsin the new Media industry• Understanding the end user demands

to offer tailored services on tabletsand smart devices

• Utilising Social Networks to getto know your customers beer

• Offering backlog catalogue to boostrevenue generating opportunities

• Drawing from localised content toreach audiences across the world

pavlina Kvapilova, Director New Media Division, czech televizion, Czech Republic

12:20 enhancing the viewers’ experience bydelivering hd on-demand, internet andMobile platforms• Offering Value Added services

to boost the relationship of viewerswith our channels

• What is the value for broadcastersoffering OTT services?

• The importance to diversify to survivelevente Málnay, CEO, chello central europe, Hungary

12:40 panel discussion:Which Business Models work Best forotttv service? subscription,on-demand, Advertisement led?• How to make OTT appealing for Pay TV• Is there a “silver bullet” business model

that will increase returns and securefuture success?

• How OTT enhances Pay TV services• What is the benefit of offering OTT

services in a Pay TV model?sanin Kahvedzic, Head of Services Department in BH Line at Bh telecom, Bosnia & HerzegovinaPanellists from Stream (Former Omlet.Ru), CME, Sinema TV, Maxdome soon to be announced


14:40 Assessing the Advantages anddisadvantages of connected tvs and stBs• TV replacement cycle vs. content

innovation cycle• Role of STBs in emerging markets• Service usage paerns on connected TVs

and STBs• Content distribution in the homeSenior representative, Amino technologies

15:00 content Monetising opportunities viaMedia players• Opportunities for increased revenues

for operators• Monetising opportunities through

co-branding• Achieving fully connected media

environmentKonstantin dyshlevoy, CEO, dune hd,


16:30 content providers’ & network owners’partnerships in the delivery chain• Responding to main criteria considered

by consumers when selecting their PayTV provider

• Offering the right content according touser preferences

• Considering the multiple screens andselection of devices

• Pay TV providers and Content Providersjoining efforts to build a “win-win” scenario

irina cazacu, Product Development Manager, romtelecom, Romania

16:50 local content providers going Global andreaching communities across the World• Overcoming technical hurdles by

selecting the right partners • Ensuring seamless and intuitive user

experience on all platforms (TV, smartphone, tablet)

• Offering unique content to appeal to alarge consumer base across the world

Aleksandar samardziev, Chief Editor,tv Kiss, Macedonia

17:40 end of day one

OTT Opportunities and Effectson Local TV Markets

Bringing Content to EveryScreen in the Home

Best Practise Business Driversbehind TV Service in Eastern Europe

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9:40 Keynote presentation:trendseing vod and streaming servicesin cee through subscription Models• Offering the right mix of linear channels,

VoD titles, and sport transmissions toincrease customer base

• Maintaining exclusivity to help gaincompetitive edge

• Exclusive webisodes of key localproductions and exclusive shows forVoyo across CME to increase stickiness

• Achieving full multiplatform coverageby offering VoD to PC, iPad, andSmart TV sets

• Introducing recurrence as paymentoption

robert Berza, Head of Internet Division, cMe (Central European Media Enterprises), Czech Republic

11:40 creating the perfect content offeringfor ott service providers• The advantages of an OTT provider

to reach multiple screens• Adding mobility to enhance viewer

experience • Overcoming Licensing Limitations

for Content on Several Screensinna shalyto, CEO, stream (formerly omlet.ru), Russia

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10:20 pricing, Bundling and Advertisingcampaigns to Broaden Market share• Adjusting price packages and IPTV

services to align with consumer demand• Increasing the amount of content

accessed through the Catch Up servicefor triple-play bundles

• Offering Mobile Internet & Free HBOcontent for the largest packages

• Increasing consumer base andcustomer satisfaction

ognen firfov, Chief Sales Officer, Makedonski telekom Ad - dt Group, Macedonia

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15:20 panel discussion: the opportunitiesand challenges for Multiscreen otttv,connected tv and connected devices • Developing the multiplay strategy for

existing broadband customers• Aracting new customers through

dedicated campaigns• How to integrate middleware to

recognise users moving betweenscreens

• Pushing out linear content to mobiledevices: mobile smart phones, tabletsand other handheld devices

Adam Bakowski, Director, onet.pl, Polandvadi dipçin, New Media Department, turkcell, TurkeyAdditional panellists soon to be announced

17:10 panel discussion:Multiplatform tv services deliveredAnywhere through satellite providers• Utilising Hybrid Services – IP/Satellite

as means to achieve True HDexperience

• Enhancing the Telco offering by highquality satellite distribution

• Increase end user’s TV experience • Monetizing the full offer with over 100

% coveragenorbert Willems, Vice President & Chief Regional Officer Central Western Europe & Turkey, ses, Luxembourgirina cazacu, Product Development Manager, romtelecom, RomaniaAdditional panellists soon to be announced

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08:30 registration and coffee

09:10 informa Welcome andspeed networking session

09:15 chairman’s introductionrob Gallagher, Principal Analyst,Head of Broadband & TV Researchinforma telecoms & Media, UK

9:20 Keynote presentation:Morphing iptv and ott Business in russia• Bringing multiple screens to end users

seamlessly• Integrating social networks to improve

content discovery experience• Companion screen interaction to enable

users to share info on what they arewatching with friends

• Offering storage in the cloud to back-upuser generated content

Andrey Kholodny, Director of Media Products, rostelecom, Russia

10:00 Keynote presentation:taking content on the tablet or smart device• Offering fluid experiences as part of

multiplatform offering• Achieving perfectly engineered flow

between various screens and interface• Enabling synchronised and

complimentary service working simultaneously

yaman Alpata, Director of Digital Media Marketing, ttnet, Turkey

10:20 Keynote presentation:trt’s new Media Business strategyto show future forward leadership• The impact of media convergence to

broadcasters• Making use of the momentum to capture

user imagination• Maximising ROI from this new

revenue stream Mehmed colak, Editor in Chief,trt, Turkey


11:40 overcoming integration challenges andseing up a triple play value Addedservice successfully• Achieving Network Visibility for Fast and

Reliable Troubleshooting• Content Delivery Networks to become

the Answer to all Quality relatedchallenges

• Offering a user friendly billing servicemanaged via internet

Alexandr yesayan, General Director, Ucom, Armenia

12:20 tv Without Borders: how can innovativedelivery Methods enrich AudienceUnderstanding of World events• Two-way partnerships between local

news channels and internationalbroadcasters - boosting quality andbuilding audience reach

• How social media is transformingnews-gathering

• Offering powerful user experienceacross different screens (text on tablet –video on TV)

• Puing the means of distribution intothe hands of the audience – how thelessons of piracy can be put to a morepositive use

Wesley eremenko-dodd, Head of Business Development, celebro Media, UK

12:40 panel discussion:how to Gain a competitive Advantageby offering an Appealing service• Features like Cloud based photo and

Video Storage offered to increaseservice appeal

• Overcoming security issues whentransferring content across the screens

• Promoting services as an important partof building the client base

• Educating through marketing in a simpleand user friendly way

srdzan segvic, Head of Multimedia Services Development Department,Bh telecom d.d., Bosnia & HerzegovinaAdditional panellists to include company representatives from ttnet, trt, deutsche telekom


Afternoon chair:Mirek smyk, Managing Director, MscG,and CEE President at connected tvMarketing Association, Romania

14:30 Building the Multiscreen triple playstrategy in an evolving video industryAdrian Jezina,Member of the Board for Multimedia, Cloud and Fixed access network at vipnet and CEO, B.net

15:10 new Media Advertising in theconnected content space • Reaching targeted audiences through

relevant adverts • Strategies to create media services based

on analytical approach of consumer data• Increasing revenues to content providers• Differentiating from competitors

through innovationGökçe demirtaş, Group Account Director,Mediacom, Turkey


16:30 the latest smart tv innovationsfrom samsung • New services and smart interaction to

pave the way for innovative content• Sharing premium content inside the

house without infringing content rights• Simplicity in installation to increase

appeal for consumersvassilis seferidis, Director, European Business Development,samsung electronics europe, UK

17:20 Achieving true next Generation tv • Defining the next-gen experience and

creating next-gen TV• Offering true high definition content

on all screens and networks• Examining the impact of novelty devices

on the approach of content creation• Managing the relationships between

content providers, CE manufacturersand network owners

Atif Unaldi, IPTV President & IT Group Director, Media sa, Turkey

17:40 close of conference

Adding Mobility to TVViewing Experience

Achieving Quality of Experiencethrough Innovative Architecture

Defining Social TV and Its Impacton Content Consumption

iPad

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9:40 Keynote presentation:Making the Most of new platformsfor content providers• Multiple screens to encourage content

consumption• Using the advantage of Social Media

to refer content to specific circle ofconnections

• Entertainment as the core driverfor technology uptake

• Offering immersive experiencethrough new services like HD, OTT andsecond screens

phillip luff, VP Country Managerfor Emerging Business,discovery communications,UK

12:00 Utilising network Background to offerseamless experience Across Multipleplatforms• Overcoming technical challenges

through highly trained technical staff• Maximising revenues through the

advantage of quality of experience • Creating a good consumer proposition

with a balanced price and quality ofservice

• Hybrid future for network owners andbroadcasters

daniel vondracek, Senior Content Manager, telefonica o2, Czech Republic 15:30 panel discussion:Why do recommendation

engines for tv content Make sense?• How does a backend need to be

structured to not only recommend thenext best movie, but the next bestcommunication /CRM message goingout to a customer?

sebastian Becker, Managing Partner, [tbb\*] thebrainbehind Gmbh, GermanyAdditional panellists soon to be announced

16:50 tv set Manufacturers and Games consolesto increase the reach of content providers• Assessing the connected TV effect

sweeping the market• What will be gained and what will be

lost in a truly global TV environment?• Connected Devices and Smart TVs

to Challenge the current Value Chainrenaud di francesco, Senior Representative,sony

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14:50 social tv and Word of Mouth as a viableMarketing strategy for pay tv operator• Social media in TV value chain - impact

on content distribution• Using social media and word of mouth

to promote growth of revenue streamand as a marketing tool for contentrecommendation and two-waycommunication with customer

• How social media influence pay TVoperator’s set-top box hardware /soware policy

pawel fecko, Sales and Customer Care Director, ineA, Poland

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Connected Devices and TheirImpact on TV Services1234

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full connected entertainment ecosystem participation

your Most cost effective Meetinginvestment for the european region!

Source: IP&TV Forum EurAsiaEast Europe 2011 Aendance

Source: IP&TV Forum EurAsiaEast Europe 2011 Aendance

don’t take our word for it... We could talk all day about how great TV Connect EurAsia East Europe is and the reasons ofwhy you absolutely must aend, but we prefer to let our aendees do the talking! To see the highlights and hear real feedbackfrom our 2011 event, please visit www.tvconnectevent.com/easterneurope

A truly Global representationArmeniaAustria Bosnia and herzegovinaBulgariacanadaczech republicdubaiestoniafranceGeorgia

GermanyGreecehungaryiranitalyJapanluxembourgMacedonianorwayromania

russianfederationserbiasloveniaswitzerland the netherlandsturkeyUKUsA

reGister online At www.tvconnectevent.com/easterneurope

• CxO / Director /Head / VP (48%)

• Manager (18%)

• Sales / Marketing /BusinessDevelopment (21%)

• Consultant (4%)

• Engineer / TechnicalManager (5%)

• Press (3%)

• Researcher (1%)

48% cxo, director, head of and vp level participation

• Telecom Operators (20%)

• CE Manufacturers (20%)

• Broadcaster (3%)

• Content Providers / Studios (4%)

• OTT Platform / Multiplatformprovider (3%)

• Satellite TV Provider (6%)

• ISP (5%)

• Consultants (5%)

• CDN Provider (2%)

• Network Solution Providers (4%)

• Press (4%)

• Regulator (1%)

• Soware Solutions Providers (11%)

• System Integrators /Middleware Providers (5%)

• Video Equipment Providers (2%)

• Video Soware Security &Monitoring Solutions (6%)

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61% primary Market presence

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Michael dean is a research Analyst with informa telecoms & Media. in his role Michael looks at the impact of the latest developments inonline and ott content, connected devices and hybrid delivery platforms.

Online video accounted for only about 12% ofall Internet traffic in the region in 2010, butInforma Telecoms & Media forecasts that thefigure will jump to about 27% by 2015.Additionally, the number of connected devices– including connected TVs and hybrid set-topboxes – is set to dramatically increase over thenext five years. In 2011 the installed base of allin-home connected devices was about 6.1million, but Informa forecasts that by end-2016the number will have risen to just shy of 100million. The growing penetration of suchdevices will continue to fuel additional OTT-service launches.

Poland and Russia in particular are seing aformidable pace for their CEE peers when itcomes to online-video services. Homegrownonline VOD services, such as Omlet.ru andTVigle in Russia and Onet.pl and Ipla in Poland,are all experiencing ever-increasing subscribernumbers and usage and demonstrate thetenacity of local player in this OTT landscape.All these players have been quick to launch onconnected-TV devices, and it is notable that inthis respect these services are on par withtheir Western peers. The speed with whichthese services are launching on connected-TVdevices is impressive to say the least.

However, the operators are increasinglydemonstrating a canny sense of adaptabilitywhen faced with the encroachment of OTT

services. Severalplayers, including theleading DTH service inPoland, Canal+Cyfrowy, andSlovenian incumbentTelekom Slovenije,are investing in thedevelopment of fullmultiscreen services,taking contentofferings out of theliving room and onto

portable connected platforms for subscribersto access anytime, anywhere. These launchesare both a preemptive response to the threatof OTT players that have not yet seriouslyemerged and driven by the understanding ofthe additional value a truly multiscreen serviceoffers subscribers.

Others are teamingup directly with OTTofferings, such ascable operator Tarr inHungary, which lastyear became the firstoperator in thecountry to offer amultiscreen servicebut also integratedthe online VODservice HBO Go.

In Western Europe, examples of traditionaltelecoms operators having launched their pay-TV services on connected-TV devices are rare.But in Russia, Beeline launched its service onthe Xbox 360 in April 2011. Only a few monthslater, mobile broadband operator Yotalaunched its VOD service, Yota Play, onSamsung’s connected TVs. But Yota is not theonly big player to have a VOD service onSamsung’s TVs. It is joined by the VOD servicesof fellow operator MTS’ Omlet.ru and startupTVigle. So, unlike in the major Western Europemarkets, connected TVs are already turninginto a balefield between operators and onlineservices in Eastern Europe.

The outcome of the impending tussle forsupremacy is still far from over, but whereWestern peers are being disrupted, many ofthe big CEE pay-TV providers are launchingservices to preemptively stamp out potentialOTT threats and further spread marketdominance. Informa believes OTT will prove tobe much less of a disruptive force in Centraland Eastern Europe than in Western markets.Conversely, OTT will be an important tool forfurther entrenching the market dominance ofestablished larger players – including pay-TVproviders and Internet services, such asYandex – in the media landscapes of theirrespective countries and perhaps beyond.

Eastern Europe, OTT Video as a share of total internet traffic, 2010-2015. Source: Informa Telecoms & Media

ott video as a share of total traffic

top line connected devices install base

online video accounted foronly about 12% of all

internet traffic in the regionin 2010, but informa

telecoms & Media forecaststhat the figure will jump to

about 27% by 2015.

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What once might have been considered a region stuck a pace or twobehind neighbouring Western Europe is quickly catching up and,in some areas, leapfrogging Western markets and jumping head-firstinto these new market opportunities and dynamics.

the past year in particular has seen an explosion of activity in thecee online-video sector, with a flurry of new services coming to market.

An explosion of Activity in the cee online video sector

registration

how to register

The sixth annual ip&tv forumeurAsia east europe held inIstanbul is moving on with a brandnew event title – tv connect.

We’re maximising our brand potential througha future forward name that addresses all coolaspects of TV delivery including IPTV, OTTtv,Multiplatform services and interactivecontent creation! The TV ecosystem hascreated a level playing field for creatives andtechnology developers alike to bring the nextgeneration TV experience and introduceservices like pause, rewind, catch up and fastforward in the linear TV package. Theconsumer expecting content on variousplatforms is driving the demand, and allplayers in this field should come together andfind beer ways of sharing the returns.

tv connect eurAsia east europe willincreasingly include issues like contentlicensing and distribution, developingstandards for devices, strategic direction formultiplatform services for CE Manufacturers,marketing ideas for pay TV providersincluding broadcasters, IPTV, OTTtv, Cable andSatellite players. It will act as a platform thatexplores all opportunities and businesspotential in the connected TV industry.Aending the event will not only offer you tolearn from the latest case studies byoperators and TV service providers in theregion, but it will enable you to meetinfluential decision makers, raise yourbusiness brand and give you the opportunityto gain solid leads and marketing strategywhen you return to your office.

• Visit the website: www.tvconnectevent.com/easterneurope • Telephone the bookings hotline: +44 (0) 20 7017 5506 • Email Customer Services: [email protected]

early BirdFor bookings received before 4th September 2012

standard priceFor bookings received on or aer4th September 2012

service provider fee* free (*limited free service provider places Available) free (*limited free service provider places Available)

Non-Service Provider Fee €1,499 €1,799

For full terms and conditions please visit hp://easterneurope.tvconnectevent.com/termsandconditions

our event will teach you how to:

¸ create new market strategies by offeringpre-pay tv services and using this to

¸ Generate a large addressable subscriberbase which could be upgraded topremium packages

¸ learn how to benefit from ott servicesand define what ott will mean in future

rich content; Great networking!Ali Saghaeian, Chief Analyst, Teyf

Research & Consulting Group

very good event with a lotopportunities for networking

Sanin Kahvedzic, Head of servicesdepartment BH Line, BH Telecom

very refreshing to discover newopportunities in dynamic countries.

Gerard Loupias, Director of BroadcastDevelopment, DTS

it's excellent!Feng Ji, ZTE

Accommodation: the cost of accommodation is not included – please visit the event website for discountedaccommodation options and prices.cancellations: Cancellations received in writing before 28th September 2012 will be subject to a service chargeof €200. The full conference fees remain payable on and aer 28th September 2012. Substitutions are welcomeat any time. It may be necessary for reasons beyond the control of the organiser to alter the content and timingof the programme or the identity of the speakers. This contract is subject to English Law.

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the future of tv is now – and we’re taking our events to the future.

Want to speak At this event?To discuss speaking opportunities at this event,please contact:Kamelija stefanova Senior Conference ResearcherTel: +44 (0) 20 7017 5079Email: [email protected]

venue detailsThe Marmara TaksimTaksim Meydani Taksim Istanbul 34437Phone +90 212 334 83 00www.themarmarahotels.com/the-marmara-taksim Ev

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this was one of the best events byoffering more details on the market

and new technologies and goodnetworking opportunities.

Irina Cazacu, Product DevelopmentManager, Romtelecom

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TV Connect CEE Istanbul

Technology