Anglicky v odborných předmětech "Support of teaching technical subjects in English“ Tutorial: Business Academy Topic: Marketing research Prepared by: Ing. Adéla Hrabcová Projekt Anglicky v odborných předmětech, CZ.1.07/1.3.09/04.0002 je spolufinancován Evropským sociálním fondem a státním rozpočtem České republiky.
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- Slide 1
Slide 2 Tutorial: Business Academy Topic: Marketing research Prepared by : Ing. Adla Hrabcov Projekt Anglicky v odbornch pedmtech, CZ.1.07/1.3.09/04.0002 je spolufinancovn Evropskm socilnm fondem a sttnm rozpotem esk republiky. Slide 3 Presents activities by means of which factory (or other authorised organisation) gains information about the basic characteristics of a particular market. METHODS OF GAINING INFORMATION PRIMARY -Questionings -Watching -Panel -Experiment SECONDARY -Internal -External Slide 4 Questionings = information acquisition based on the direct or indirect contact with the respondent (interviewed). The base lies in communication between the researcher (interviewer) and the interviewed. This communication can be either direct or indirect. Slide 5
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