M16/3/BUSMT/HP1/ENG/TZ0/XX BUSINESS MANAGEMENT HIGHER LEVEL PAPER 1 Practice examination 2016 – Todos os Mercados 2 hours 15 minutes INSTRUCTIONS TO CANDIDATES Do not open this examination paper until instructed to do so. A clean copy of the IB Business Management case study – Todos os Mercados is required for this examination paper. Read the case study carefully. A clean copy of the IB Business Management formulae sheet is required for this examination paper. Section A: answer two questions. Section B: answer question 4. Section C: answer question 5. A calculator is required for this examination paper. The maximum mark for this examination paper is [60 marks].
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M16/3/BUSMT/HP1/ENG/TZ0/XX
BUSINESS MANAGEMENT
HIGHER LEVEL
PAPER 1
Practice examination 2016 – Todos os Mercados
2 hours 15 minutes
INSTRUCTIONS TO CANDIDATES
Do not open this examination paper until instructed to do so.
A clean copy of the IB Business Management case study – Todos os Mercados is required
for this examination paper.
Read the case study carefully.
A clean copy of the IB Business Management formulae sheet is required for this examination
paper.
Section A: answer two questions.
Section B: answer question 4.
Section C: answer question 5.
A calculator is required for this examination paper.
The maximum mark for this examination paper is [60 marks].
IB Business Management: www.BusinessManagementIB.com
P a g e 2 | 10
IB Business Management Higher Level Paper 1 Examination
SECTION A
Answer two questions from this section.
QUESTION ONE
a. With reference to Todos os Mercados, describe two ways corporate social responsibility
(CSR; line 46) could be important. [4 marks]
b. Apply Pink’s Drive Theory (line 61) to Henri Trouvé’s motivation to work in his job at Todos
os Mercados. [6 marks]
QUESTION TWO
a. Explain the importance to Todos os Mercados of having a unique selling point (USP; line
6). [4 marks]
b. With reference to Todos os Mercados, distinguish between autocratic leadership (line
34) and paternalistic leadership (line 65) styles. [6 marks]
QUESTION THREE
a. With reference to Todos os Mercados, outline two key features of operating as a public
limited company (line 11). [4 marks]
b. Analyse the impact of two external environmental factors on the business objectives of
IB Business Management: www.BusinessManagementIB.com
P a g e 10 | 10
IB Business Management Higher Level Paper 1 Examination
ITEM 6: BREAKING BUSINESS NEWS
News item appearing in all major newspapers and global media with a business focus.
American antitrust regulators rule that the Ford and Hyundai merger can proceed NEW YORK
In a surprise move, both US and European antitrust regulators have indicated
that the two supermarket giants Carrefour and the Kroger can proceed with
their proposed merger. The announcement was largely unanticipated and
seems to have the approval of investors as the shares of both companies rose
sharply immediately after the announcement was made.
Carrefour CEO, Georges Plassat stated that he was “thrilled the last regulatory
obstacle to the deal had been overcome”, and that he and his executive team
could now finalise the terms of the agreement with Kroger.
Industry analysts said that the merger made a lot of sense for both companies
as Kroger was established and profitable in its US market and Carrefour had a
worldwide reach. Significant cost savings would likely emerge from the newly
restructured company allowing the new firm to be more price competitive.
Carrefour CEO Georges Plassat ready to announce the news that Carrefour and the Kroger are about to merge, at the Carrefour headquarters, Boulogne-Billancourt, France. April 15, 2016. REUTERS/MILENA BAENSCH