Think Tank Live! Stop Being Anti- Social: Why Hasn’t the Legal Industry Embraced Social Media Like the Rest of Us?
Aug 07, 2015
Think Tank Live!
Stop Being Anti-Social: Why Hasn’t the Legal Industry
Embraced Social Media Like the Rest of Us?
Terry M. IsnerPresident
Jaffe
Ian H. TurvillChief Marketing Officer
Freeborn & Peters
Think Tank Live!Stop Being Anti-Social
Today, we are going to REVIEW, THINK and DISCUSS:• This is NOT the same as traditional
“one-way” presentations• This is a roundtable discussion
among all participants – facilitated and guided by Ian and Terry
• If you KNOW something of relevance, then please share it
• If you DON’T KNOW something of relevance, then pose the right questions
Think Tank Live!Stop Being Anti-Social
Ground Rules:• Don’t hold back: if you do, this
will be a SHORT meeting• Tweet, blog, etc. DISCREETLY –
because we want people to feel comfortable to state their views
• Do recognize that this is like a high-wire act without a net!
• Do keep on topic
Think Tank Live!Stop Being Anti-Social
FUN FACT:The fastest growing demographic on Twitter is the 55-64 year age bracket. Growth of 79% in 2014.
Think Tank Live!Stop Being Anti-Social
Think Tank Live!Stop Being Anti-Social
By show of hands how many firms use Instagram or Pinterest as a marketing and business development tool?
By show of hands how many firms use Twitter as a marketing and business development tool?
By show of hands how many firms use Facebook as a marketing and business development tool?
By show of hands how many of you feel your firm is using social media effectively?
Think Tank Live!Stop Being Anti-Social
How do you define effectively?
What was your measurement for success?
FUN FACT:93% of marketers are using social media. However, only 9% of marketing companies have full-time social media specialist.
Think Tank Live!Stop Being Anti-Social
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• Connect with a greater audience than traditional marketing
• Better tool to target specific audiences and communities
• Measurable ROI• Listening tool• More efficient and flexible than other
marketing tools
Think Tank Live!Stop Being Anti-Social
What are other industries doing successfully with social media?
Think Tank Live!Stop Being Anti-Social
Think Tank Live!Stop Being Anti-Social
Fun Fact:Around 46% of web users will look towards social media when making a purchase.
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Is the problem that most attorneys don’t understand social media?Do they lack time to post to social media channels?
Think Tank Live!Stop Being Anti-Social
Think Tank Live!Stop Being Anti-Social
Step 1: SEE something interesting on TheCore Carousel.CLICK on the image for more details.
Think Tank Live!Stop Being Anti-Social
Step 2: VIEW the item on the webSHARE IT using Social Media Buttons
Think Tank Live!Stop Being Anti-Social
Thoughts on Freeborn’s initiative to simplify pushing content out and driving traffic back to the website?
• Increased web impressions
• Conditioned attorneys to think about sharing content
• Content was shared more
• One size fits all content
• Non-targeted approach
• One-way conversation
• Attorneys aren’t learning to engage – just send
• Content is not being created for specific communities
• Firm went for clicks not brand impressions
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Think Tank Live!Stop Being Anti-Social
Do you have another Freeborn social media initiative we can review and analyze?
Think Tank Live!Stop Being Anti-Social
• Targeted campaign
• Included his audience
• Used photos
• Create dialogue
• Became a resource to his community
• Personal branding
• Driving attention to the firm’s FDA practice
• Planting seeds for future business development
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Think Tank Live!Stop Being Anti-Social
Fun Fact:Food is the top category on Pinterest making up 57% of discussions.
Think Tank Live!Stop Being Anti-Social
Fun Fact:Instagram has already had more than 16 billion photos uploaded since debuting in 2010. 5 million photos are uploaded daily.
Think Tank Live!Stop Being Anti-Social
Fun Fact:People are spending 1 out of every 7 minutes on Facebook when online. Facebook users typically are spending 10.5 billion minutes (almost 20,000 years) on the social network.And, that’s excluding mobile devices.
Think Tank Live!Stop Being Anti-Social
If social media is the future, how do we convince firm management and our attorneys to use it?
Think Tank Live!Stop Being Anti-Social