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    How to survive inCompetetive Industries

    LEAN production system applied

    Are Jaastad

    1 April, 2014

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    2

    Hydro Aluminium KarmyPart of Norsk Hydro ASA

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    Norsk Hydro ASA - 3Q presentation 2013News articles: Business systems provide results

    The work processes have changed"

    It is easy to execute cost cuts, but the most important thing is

    to add competence, apply new technologies and at the sametime improve the work processes

    Analysts: Still more to come"

    We have almost completely changed the work processescompared to before the crisis in 2009. If you visit our sites

    today, all our operators will be able to explain how theycontribute to operational improvements step by step on a daily

    basis

    Continuous improvement:

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    Toyota ProductionSystem

    LE

    AN

    Production systems -hard to survive without

    1945 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 20101900s 1970s

    TQM

    WCM

    BPR

    Examples only

    Data based on own research

    Multi-plant systemsPlant system

    Kilde: Torbjrn Netland, NTNU/SINTEF 2012

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    Other processes(LEAN procurement, sales,

    R&D.)

    LEAN Business System

    Toyota production

    system

    Automotive manufacturer/supplier

    (Europe follows the US)

    LEAN Production

    Other industries

    Aerospace industry

    Process industry

    Equipment and mechanical

    industry

    Construction industry

    Services and retail

    ...

    Abstract to

    adapt

    LEAN Business System - DevelopmentContinuing to penetrate new industries

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    1) Pl Berthling-Hansen 2011, Norwegian School of Management, Associate Professor2) Harvard Business Review R0310j, The LEAN service machine

    What are the results from LEAN?

    Lund University Hospital Service industry: Insurance company Scottish public services

    Study of implementation of LeanProcess in 8 Scottish public

    services1)

    Many Swedish hospitals haveimplemented Lean Process

    Lund University Hospital is amongthe most experienced1)

    More and more success stories arecoming from the service industry

    Jefferson Pilot Financial, aninsurance giant in the US, utilized

    LEAN as part of improvement

    program spanning several years

    ! Results included strong

    improvements within errors,

    lead time and costs2)

    Examples from public services and the service industry

    The outcome of the projects weresignificant measurable benefits toproductivity in the form of speed and

    quality by reducing flow time, numberof steps in a process, time to first

    appointment, diagnostic wait

    Radnor and Walley, 2008

    The list of reported benefits is long,e.g. reduced evaluation time,increased number of reception hours

    with less physicians, increasedaccessibility by more telephone hours,

    reduction of waiting time by half forpatients with fractures, reduction of

    overtime work by 50%, faster

    recovery for some cancer patients byproviding examination, x-ray andsurgery in the same day, dramatically

    improvements of evaluation ofpatients with eating disorders

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    Different production systems LEAN as shared starting point

    Design of business and production systemsExamples

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    The history of LEANThe discovery of Toyotas four Rules in use

    4 years study at Harvard by Steven Spear and H. Kent Bowen

    Examined over 40 operations with large variations in TPS practice

    The four Rules in use were discovered by observing how organizations were able to achieve a well performing TPSpractice

    The results were approved by Toyota

    Refer to the article Decoding the DNA of the Toyota Production System

    The four Rules in use provide insights to how Toyota hasachieved its unrivalled competitive position

    Harward Busines Review, 1999

    S.Spear and H. Kent Bowen, Decoding the DNA of the Toyota Production System,Harvard Business Review, Sept.-Oct., 1999, p. 96.

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    S.Spear and H. Kent Bowen, Decoding the DNA of the Toyota Production System,Harvard Business Review, Sept.-Oct., 1999, p. 96.

    Lever

    andr 1

    2

    3

    4

    Connection: Customer vs. Supplier2

    Flow3

    Improvement4

    Standardized work processes1

    Toyotas four Rules in use

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    Implementation of the Rules in usePractical examples Rule 1

    Standardization of work processesStart with the most critical processes

    S.Spear and H. Kent Bowen, Decoding the DNA of the Toyota Production System,Harvard Business Review, Sept.-Oct., 1999, p. 96.

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    Transparent customer and supplier agreements trough the whole organization

    - Start with the most critical contracts

    S.Spear and H. Kent Bowen, Decoding the DNA of the Toyota Production System, Harvard Business Review, Sept.-Oct., 1999, p. 96.

    Implementation of the Rules in usePractical examples Rule 2

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    Flow of goods, services and information

    S.Spear and H. Kent Bowen, Decoding the DNA of the Toyota Production System, Harvard Business Review, Sept.-Oct., 1999, p. 96.

    - Simple

    - Pre defined

    - Incorporated tests

    Implementation of the Rules in usePractical examples Rule 3

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    Timely productionWhats the difference from traditional production flow?

    Customer

    Sub-process

    Customer

    Every process is measured by efficiency Typically:Volume/time, Units/FTE, cost/unit, factor, etc.

    TimeQualityCost

    TimeQualityCost

    Buffer between each process.

    Either time, or goods.

    The whole process is measured on leadtime. Every Sub-process deliveres exactly what the next step needs.

    Time and Quality delivered is the leading measure.

    Traditional

    LEAN Controlled buffer. To even outproduction.

    Sub-process

    Sub-process

    Sub-process Sub-process Sub-process

    Sub-process

    Sub-process

    Sub-process Sub-process Sub-process Sub-process Sub-process

    Sub-process

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    Leverandr

    Kunde

    3

    1

    2

    4

    S.Spear and H. Kent Bowen, Decoding the DNA of the Toyota Production System,Harvard Business Review, Sept.-Oct., 1999, p. 96.

    Rules in use: Three rules for design and one rule for system development

    Implementation of the Rules in useSummary of rule 1-4

    Basis for system

    System development4Problem solving and

    continuous improvement

    1

    2

    3

    The individual work task

    Delivery between process sections

    Preferred process flow

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    Structured improvement work-Organized for both operations and improvement

    S.Spear and H. Kent Bowen, Decoding the DNA of the Toyota Production System, Harvard Business Review, Sept.-Oct., 1999, p. 96.

    Work forone person - Rule 1

    Connection between

    Suppliers and Customer- Rule 2

    Supplier

    Customer

    Flow routes

    - Rule 3

    Improvements - Rule 4

    - On site

    - Scientific methods

    - The involved

    - With a trainer / coach

    - Incorporated tests

    Implementation of the Rules in usePractical examples Rule 4

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    Near accident /Dangerous situations

    TRI

    Deviation from SOP or

    customer / supplier agreement

    Risk analyses

    SafetyVariation in processes

    or unplanned shut downs

    Waste

    Cost

    NOK

    Value chain analyses

    Deviation from SOP orcustomer / supplier agreement

    First aid

    Deviation from SOP orcustomer / supplier agreement

    Internal deviations

    Customer claims

    Deviation in customersprocess

    FMEA

    Quality

    A common approach results for all areas

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    Karmy smelter performance - HSE

    Better than the average of top 10% in the world

    HSE Environment C02equivalents

    Sickness absence

    Karmy smelter

    TRI value Karmy smelter

    12 months rolling

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    Karmy smelter performance Technical parameters

    Energy consumption Current efficiency

    Improvements and cost reductions have achieved annual cost savings of NOK 100m

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    Karmy smelter performance Inventory

    Achieved results

    Capital employed in inventoryreduced by 230MNOK (35MUS$)

    Raw materials, WIP, supplies

    and finished goods

    Reduced # handling and man-hours

    Reduced # of C&C due todamaged products

    Free up space

    Total stock

    Improvement weeksA3

    Defined a maximumand minimum level

    of inventory

    KPI and follow-up

    Clear agreements between operations, procurement and logistics (customer / supplier agreements), in

    addition to strong management focus, have achieved a reduction in the inventory of both raw materials andfinished goods

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    Karmy smelter performance Customer feedback

    Action taken

    Use of Failure and Effect Analyses (FMEA)

    Clear standards, SOPs and follow-up systems

    Focus along the whole value chain, from plant to customer

    Internal deviations is reported in a totally different magnitude

    Customer/supplier agreements between departments involved

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    Hydro Karmy Smelter

    Winning the Hydro Primary Metal Cost Performance Prize 2011

    Runners up for the Norsk Hydro ASA, Presidents Performance award 2011

    Winning the Norwegian LEAN enterprise Prize 2012

    Winning the Hydro Primary Metal, HSE award 2012

    Winning the Norsk Hydro ASA, Presidents HSE award 2013

    Acknowledgements

    In March 2013 the Karmy Plant was chosen as the location to build a possible

    new Pilot Plant for Aluminium production. 3.8 BNOK+ investment

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    Introduction

    Are Jaastad: Management consultant and owner

    More than 20 years management experience from thealuminium and the energy industry. Last 5 years asplant manager for Hydros aluminium works atKarmy - a plant with c. 420 employees and revenueof c. 3.4 bnNOK (2012)

    Main focus areas during my different roles as leader:

    !Organisation development and improvement

    !Strategy development and implementation:

    ! Restructuring of organisations / businesses tosecure competitive position

    Exceptional strong results have been achieved within

    the areas of HSE, efficiency, customer satisfactionand profitability. Results are supported bybenchmark reports and awards from both Hydro andexternal parties. Awards include the NorwegianLEAN enterprise Prize 2012.

    Services offeredPerforms analyses of companies to provide advice on design ofimprovement programs

    Tailor improvement programs and implementation strategies

    Follow-up and evaluations

    ! We provide follow-up services to assist in continuous

    improvement according to the strategy! Offer advice on practical ways to secure effective implementation

    ! Tailor the training program of whole businesses, divisions andindividuals

    Our uniqueness

    Characteristics of Jaastad Consults services

    Advice based on extensive real-life experience from carrying out such processes

    Based on a pragmatic and practical approach

    Experience from top management secures an overall perspective

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    Jaastad Consult and cooperation partners

    Jaastad Consult AS

    Established May 2013. Chairman of the Board: Bjrn Bugge. Former Director of BI Norwegian School of Management, Stavanger

    Owner: Are Jaastad

    ! Email: [email protected]

    ! Phone: +4790985450

    Address: Dovafjellvegen 33, 5542 KarmsundOrganisation number: 911938812

    Cooperation partnersTo secure sufficient capacity and breadth of competence, Jaastad Consult AS has entered cooperation agreements with the following

    parties:

    Arkwright Norway AS - www.arkwrightgroup.com

    ! Consultancy firm with 70 consultants specialised on strategy processes. Today Arkwright has offices in Hamburg, Oslo,

    Stockholm and Zrich

    SINTEF Raufoss Manufacturing - www.manufacturing.no

    ! Capacity and competence on production optimisation

    ! Owners of the Lean lab training centre and founder of the LEAN Forum Norge

    http://www.manufacturing.no/http://www.arkwrightgroup.com/mailto:[email protected]