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TURNING A POTENTIAL DISRUPTION INTO A COMPETITIVE ADVANTAGE AN INNOVATION JOURNEY DHL Customer Solutions & Innovation Tobias Larsson Director DHL Resilience360 DHL Customer Solutions & Innovation
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TURNING A POTENTIAL DISRUPTION INTO A COMPETITIVE ADVANTAGE

Jan 26, 2022

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Page 1: TURNING A POTENTIAL DISRUPTION INTO A COMPETITIVE ADVANTAGE

TURNING A POTENTIAL DISRUPTION INTO A COMPETITIVE ADVANTAGEAN INNOVATION JOURNEY

DHL Customer Solutions & Innovation

Tobias LarssonDirector DHL Resilience360DHL Customer Solutions & Innovation

Page 2: TURNING A POTENTIAL DISRUPTION INTO A COMPETITIVE ADVANTAGE

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Why Should We Look Into Trends? The Frog’s Dilemma

Inability or unwillingness of people to react to significant changes that occur gradually

Page 3: TURNING A POTENTIAL DISRUPTION INTO A COMPETITIVE ADVANTAGE

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Worldwide Natural Disasters Costs 1980–2014

Overall Losses (In 2014 Values) Insured Losses (In 2014 Value)

Million USD

Source: Münchener Rückversicherungs-Gesellschaft, Geo Risks Research, NatCatSERVICE – As of October 2011

Page 4: TURNING A POTENTIAL DISRUPTION INTO A COMPETITIVE ADVANTAGE

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Supply Chain Disruption Losses Around 2011

Produced 500,000 less vehicles

Profit shrank by 75%

Production stoppedTotal cost of

~USD 250mn

Lost output446,000

Earthquake costs~USD 889mn

Expected direct and other costs of ~USD 110mn

Source: Desk Research: News Agencies (CNN - Toyota May Lose 500,000 Vehicles of Output Post-Earthquake, Analyst Says, Rheinische Post - BMW stoppt Produktion in drei Werken ICIS-Japan disaster: BDP international-Flooding Forces Shutdown of Chemical Plants in Thailand; act #723: April 16, 2012 Japan's Earthquake and Tsunami Resulted in Major Losses for Japanese Automakers)

Page 5: TURNING A POTENTIAL DISRUPTION INTO A COMPETITIVE ADVANTAGE

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Supply Chain Risk a Prevailing Topic

companies had at least one SC disruption in 2013 with average disruption costs of 3 million Dollars1)

of the leaders of the worlds top companies in the CEO summit in 2012 are unprepared for Supply Chain disruptions2)

is the average of shareholder value reduction after a supply chain disruption4)

of American Supply Chain executives cannot assess the impact of a disruption within hours3)

81% 93%

91% 10%

Source: 1) Business Continuity Institute & Experton Group; 2) World Economic Forum Supply Chain and Transport Risk Survey 2011; 3) Jeff Dobbs, Global Sector Chair, Diversified Industrials and a partner with KPMG in the U.S 4) Hendrick & Singhai, “The Effect of Supply Chain Disruptions on Long-Term Shareholder Value, Profitability and Share Price Volatility

Page 6: TURNING A POTENTIAL DISRUPTION INTO A COMPETITIVE ADVANTAGE

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Key Supply Chain Trends

Lean ProductionPace Of Business

Just – in – time Less Trade Barriers

Rising Cost Of Labor In ChinaClose To Market Climate Change

Shift From Air To Ocean Freight

+10 Tiers In Outsourced Supply ChainsCost Of CapitalLow Cost SuppliersOutsourcing

Change As Constant

Purchasing Power Increasing Complexity Of Environments Constantly Shifting ProductionIncreased Supplier ConsolidationGrowth In Emerging Markets

Complex Supply ChainsIndustry Clustering

Page 7: TURNING A POTENTIAL DISRUPTION INTO A COMPETITIVE ADVANTAGE

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Weather

Tropical Cyclone

Wildfire

Lightning

TsunamiFlood

VolcanoEarthquake

TornadoHail

Ice Storm

Source: © Copyright by DPDHL

Law Enforcement War

Terrorism Corruption

Corporate Social Responsibility

Civil UnrestPublic Holidays

Outbreak of Disease

Public Health

Delay due to Unrest

Infrastructure

Port Congestion

Airport Closure

Train Derailment

Roadway Closure

Piracy

Runway Maintenance

Flight Delays

Delay in Berthing of Vessels

Supplier Financial Stress

Industrial Fire

Utility FailureRegulatory

Telecom Outage

Gas Leaks

Illicit Trade

Illegal Cargo Introduction

Customs Efficiency

Cargo Theft

Page 8: TURNING A POTENTIAL DISRUPTION INTO A COMPETITIVE ADVANTAGE

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Taking a Holistic Approach to Risk Management

Page 9: TURNING A POTENTIAL DISRUPTION INTO A COMPETITIVE ADVANTAGE

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01 Case-Study: FMCG Company

Case-Study: DuPont

Case-Study: Deutsche Post DHL

Further applications

Page 10: TURNING A POTENTIAL DISRUPTION INTO A COMPETITIVE ADVANTAGE

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FMCG Customer Monitoring Their Supply Chain

CT Turkey

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Scoping and Visualization of 11 Sub-Networks

484 suppliers & ports and 831 lanes geographically mapped giving a realistic view of

the supply chain

DATA COLLECTION VISUALIZATION

Morocco

Turkey

EgyptSaudi Arabia

Kenya

South Africa

Nigeria

Page 12: TURNING A POTENTIAL DISRUPTION INTO A COMPETITIVE ADVANTAGE

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Proactive Incident Management to Mitigate Disruptive Impact

Netherland: Labor Actions

Actions: Not use port until further notice & truck containers to nearby port

India: Strike at Nhava Sheva Terminal

Action: Request suppliers to change port

Pakistan: Indefinite Customs Strike

Actions : Make alternative booking with other carriers or affected shipmentsSaudi Arabia: Customs

ClosedActions: Communicate with plant &

suppliers to get order confirmations from material planners in advance

Lagos: Port CongestionActions: Prioritize shipments at

customs & ensure clearance of priority containers

Page 13: TURNING A POTENTIAL DISRUPTION INTO A COMPETITIVE ADVANTAGE

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Key Achievements

Continuous monitoring of ~500 locations

Detection of incidents increased by more than 30%

408 hours of avoided shipment delay due to proactive incident alerting

Risk Assessment based on historic data to reduce lead time by ~30%

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02 Case-Study: DuPont

Case-Study: FMCG Company

Case-Study: Deutsche Post DHL

Further applications

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11 Key Distribution Centers “Mother Warehouses” andInbound/Outbound flows in Scope

Scope & map risk assessment

Assess risks & aggregate scores

Check alternatives & resiliency

Rotter-dam:

Dord-recht:

Antwerp: Genk:

Contern:

Cernay:

Dreieich:

Grind-sted:

Moscow:Venlo:

Istanbul:

11 Key Distribution Centers

Page 16: TURNING A POTENTIAL DISRUPTION INTO A COMPETITIVE ADVANTAGE

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Integrated Supply Chain Survey for Detailed Risk Assessment

Scope & Map Risk Assessment

Check Alternatives & Resiliency

Assess Risks& Aggregate Scores

Page 17: TURNING A POTENTIAL DISRUPTION INTO A COMPETITIVE ADVANTAGE

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Assessing Alternatives for Each Location to Evaluate the Resiliency of the Network

Scope & Map Risk Assessment

Check Alternatives & Resiliency

Alte

rnat

ives

Cap

aciti

es

0%

80%

100%

DC

BA

Total Time to Recovery (weeks)

Recovery Time Objective

DC2

DC6aDC1

DC6b

DC5

Resiliency Matrix

Assess Risks& Aggregate Scores

Page 18: TURNING A POTENTIAL DISRUPTION INTO A COMPETITIVE ADVANTAGE

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Key Achievments

Analysis was an eye-opener to factually demonstrate the risks

3 DC “hot spots” detected: Fire, IT and financial supplier failure

Starting projects with BUs that have highest risks: Crop Protection, Nutrition, Polymers

This will enable the optimization of the physical distribution network

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Case-Study: FMCG Company

Case-Study: DuPont

Case-Study: Deutsche Post DHL

Further applications

03

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Visualization of DPDHL’s Global Footprint

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Proactive Monitoring and Assessment on Security Incidents that could Impact the DP DHL Network or Employees

Pakistan: Tehrik-e-Taliban Pakistan militants attacked the Army Public School in Peshawar, 130 students and 20 civilians were killed during the attack.

Date: 2014/12/17Severity: Extreme

Egypt: Government security assets and several international firms have been targets of bomb and IED attacks.

Date: 2015/03/07Severity: Moderate

Peru: In Junin, the anti-drug police shot down a Bolivian-registered airplane that was allegedly carrying 288 kilogrammes of cocaine.

Date: 2015/02/27Severity: Extreme

France: Attack on the Charlie Hebdo headquarters in Paris, 10 people were killed during the attack.Date: 2015/01/07Severity: Severe

Mexico: 43 student protesters in Iguala city were kidnaped by police officers, who handed them over to the Guerreros Unidos criminal gang whose members confessed to killing the students.

Date: 2014/09/26Severity: Extreme

Page 22: TURNING A POTENTIAL DISRUPTION INTO A COMPETITIVE ADVANTAGE

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Charlie Hebdo Case-Study

CONSEQUENCES

Flight operations cancelled at Charles de Gaulle International Airport.Roads in and out of the areas around the incident were blocked by police

and local authorities.Unrest and disruption in the main streets and avenues.

3. Protests against the attackJanuary 7 - 9, 2015

1. AttackJanuary 7, 2015 11:30

2. Suspects persecutionJanuary 9, 2015 9:30 - 17:00

Shooting reported at French magazine headquarters in Paris

Date: 12:22 PM, Jan 7

Anti-terror raids reportedly underway in Reims in connection to Charlie Hedbo

Date: 00:15 AM, Jan 9

Police operation taking place in industrial area in Dammartin-en-Goel

Date: 10:18 AM, Jan 9

Charlie Hebdo attackers killed

Date: 10:38 AM, Jan 9

Flight operations resume at CDG Airport

Date: 10:45 AM, Jan 9

Over 10,000 people rally in Lyon over attacks on Charlie Hebdo HQ

Date: 7:23 PM, Jan 7

Large crowds gather at Place de la Republique to protest attack in Paris

Date: 5:58 PM, Jan 7

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Case-Study: FMCG Company

Case-Study: DuPont

Case-Study: Deutsche Post DHL

Further applications04

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Visualization of Routes and Interfaces with Procurement & Transport Management Systems

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The Supply Chain Risk Exposure Index

Mexico City56

59

75

97

80

Mexico CityNatural DisasterSocio PoliticalPolitical ViolenceOperationalOverall Index

20

34

26

42

31

0-20 21-40 41-60 61-80 81-100

BudapestNatural DisasterSocio PoliticalPolitical ViolenceOperationalOverall Index

13

94

78

97

86

LagosNatural DisasterSocio PoliticalPolitical ViolenceOperationalOverall Index

65

94

74

67

79

ShenzenNatural DisasterSocio PoliticalPolitical ViolenceOperationalOverall Index

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Implementing Risk Inputs to Reevaluate Total Cost Analysis –An Automotive Best Practice for “C-Pricing”

Material costs Supplier specific supply chain costs

A-price = Product Price

Shipment costs

Taxes & fees

Packaging costs

Warehousing costs

Pre-operations andsequence cost

B-price = Transport

Premium freight costs

Buffer stock

Production outage costs (probability)

Supplier outage (probability)

Management costs:Monitoring &

troubleshooting

Complexity of handling

Reputational loss

C-price = Risk

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How Investing in Resiliency Pays Off

Prevent Cargo and Inventory Loss1

Avoid Supplier Failure2

Reduce Premium Freight3

Reduce Buffer Stock4

Avoid Production Outage5

Avoid Lost Sales6

Be Compliant , Follow Regulations and Reduce Insurance7

Consider Health, Safety & Environment8

Maintain Order Volume and Customer Loyalty9

Limit Reputational Loss10

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Keeping Your Supply Chain Safe

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„What gets measured, gets managed“- Peter Ferdinand Drucker

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Stay resilient!

Tobias [email protected]

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Key Achievements

Inform and receive near-real time feedback on the level of impact from key contacts – “same picture”

Deploy mitigation measures immediately and as necessary

Assess proximity of disruptive events to our locations using geo-spatial intelligence

Monitor trends and developments in countries we operate in