Turn your website into a lead generator

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Turning your Website into a Lead Generator

Presenter: Matt Wilkinson, Founder & CEO BizInk

Email: [email protected]

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About me... Matt Wilkinson, Founder & CEO of Bizink

Over 15 years working in online business

Worked exclusively with accountants & bookkeepers since 2010

Bizink makes accountants incredible online

Work with firms in US, Canada, UK, Australia and New Zealand

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What we’ll cover…

Why conversion is more important than traffic Simple ways to make get more online enquiries How to capture website visitors details How nuturing online leads is the secret to online marketing success

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Build a sales pipeline

It’s not just referrals (and websites help with them) You probably don’t need more traffic Does your website convert?

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What most firms focus on

Most effort and resource spent here

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What you should focus on

Most effort and resource spent here

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Focus on conversion

1% conversion rate with 300 monthly visitors is better

than 600 visitors and 0.5% conversion rate.

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Contact details everywhere

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Allow users to get in touch their way

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Appointment booking apps

More appointments and you’ll save time

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Better links and buttons

Link text should be descriptive and enticing

News websites do this well (click bait)

Liberal use of buttons is effective

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Use Practice Ignition

Slick engagements from your website

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Capture data

Most website visitors won’t get in touch. That doesn’t

mean they aren’t interested.

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Give to get back

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What to giveaway

Guides and ebooks Run a webinar Online course Tools and templates Niche & industry content is great

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Nurture leads

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More on automated emails

Be generous Play the long game Sell without selling (but don’t be afraid to help) Test and refine

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Takeaways

Focus on conversion, not more visitors Make it indredibly easy for visitors to contact you Give to get back Nuture leads for high conversion rates

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Thanks for coming!

Get your website audited Free video & infographic on lead gen for accountants Email: [email protected] Find out more about Bizink: bizinkonline.com/tour