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COPYRIGHT 2013 WEBATTRACT Copyright© 2013 Mitchell Levy , All Rights Reserved.
Mike Agron
CEO
Executive Webinar Producer
WebAttract, LLC
[email protected]
@WebinarReady
Mitchell Levy
CEO
Thought Leadership Architect
THiNKaha®
[email protected]
@HappyAbout
Turn Your Employees’ Expertise Into Thought Leadership How to nurture thought leaders inside your company to attract prospects
Tuesday , December 17, 2013
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COPYRIGHT 2013 WEBATTRACT Copyright© 2013 Mitchell Levy , All Rights Reserved.
Who’s In the Audience?
68% B2B
13% B2C
19% Other
A diverse audience of over 300 professionals representing the following Industry distribution:
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COPYRIGHT 2013 WEBATTRACT Copyright© 2013 Mitchell Levy , All Rights Reserved.
Mitchell Levy
CEO
Thought Leadership Architect
THiNKaha®
[email protected]
@HappyAbout
Mitchell Levy
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COPYRIGHT 2013 WEBATTRACT Copyright© 2013 Mitchell Levy , All Rights Reserved.
Corporate Ran Sun’s Supply Chain e-Commerce ($3.5B)
E-Commerce Guru Consulted 100’s of corporations, touched tens of thousands of people
Publisher / Coach / Mentor Published over 225 books under multiple brands Helped create numerous experts
Thought Leader Architect Turning employee experts into recognized thought leaders
Mitchell Levy’s Background
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COPYRIGHT 2013 WEBATTRACT Copyright© 2013 Mitchell Levy , All Rights Reserved.
What is thought leadership and why is it vital to your survival?
The four core components of employee thought leadership
How to capitalize on the thought leadership funnel
Topics
Jump starting and activating your employees’ influence today
Lessons learned and your turn – Ask the Experts Panel
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What Percent of Your Employees are Thought Leaders Today?
• 0%
• 1%
• 2-5%
• 6-25%
• 26% +
Poll #1
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What is thought leadership and why is it vital to your survival?
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Who Is A Thought Leader? (Mitchell Levy’s Definition)
Others RECOGNIZE you as an EXPERT in your space and seek out your help
You are a KEY “GO-TO” person
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Who Is A Thought Leader? (Mitchell Levy’s Definition)
How MANY employees are thought leaders?
At Least 60%
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What Makes a Thought Leader?
Unknown
Evangelist “Waiting for great content”
Au
die
nc
e
Content
Thought Leader
Expert “Waiting to be discovered”
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Why are Thought Leaders Vital to Your Survival?
75% of B2B do online research first
In residential real estate, it’s 90%!
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Four Legged Stool of Thought Leadership
Books, Webinars, Seminars, White Papers
Employee Engagement
& Activism
Educational & Fun Social Media -Traditional -Experimental
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The four core components of employee thought leadership
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is for Healthy Following
is for Exceptional Execution
is for Leadership
is for Proven Platform
To Transform from Employee Expert to Thought Leader You Need HELP
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= Healthy Following
Sought out experts with a following
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= Exceptional Execution
Execute Well when Speaking and Writing
Deliver on your promises to show benefits of your brand
Marcus Sheridan, Owner of River Pools
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= Leadership
Grow your Brand then Share the Wisdom with Others
Author books, blogs, webinars, social media, TV, radio
Jill Rowley, Social Selling Evangelist at Oracle
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= Proven Platform
Use a Robust Platform to Share your Thought Leadership
Stoke the fire to grow your network of followers
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How to capitalize on the thought leadership funnel
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Aware
Engaged
Future Advocate
Thought Leader Funnel
Advocate
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COPYRIGHT 2013 WEBATTRACT Copyright© 2013 Mitchell Levy , All Rights Reserved.
Aware
Engaged
Future Advocate
Advocate
Thought Leader Funnel
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Thought Leader Funnel
Aware (Curious: Social Media, Blogs, TV, Print, etc.)
Engaged (Attends Webinars, Talks, Reads Content, etc.)
Future Advocate (Seeks out Your Content)
Advocate (May Have Purchased, Positive Reviews, Endorsements, Referrals)
1 to Many
1 to Many
1 to 1
Many to Many
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Jump starting and activating your employees’ influence today
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Define Your Target Market Who is in your market?
What services can you deliver?
Three Things to Start Your Journey Today
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Befriend Other Thought Leaders
Share their thought leadership
Comment on their blogs
Re-tweet their tweets
Build your Klout Score
Three Things to Start Your Journey Today
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Execute Your Thought Leadership Plan
Set up Media Engagements
Write / Crowdsource books
Allocate time each day for key folks
Three Things to Start Your Journey Today
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Turn Your Employees’ Expertise Into Thought Leadership to Attract More
Prospects (aka Future Advocates)
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1. Sales process invisible to sales and organization
2. Social selling is the new norm
3. Help employees become thought leaders to win
4. Define the narrow "space" of the thought leader
5. Every employee needs to be an evangelist
6. Be nice to everyone - perhaps your next advocate
6 Lessons Learned
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What Percent of Your Employees Will Be Thought Leaders Tomorrow?
• 0%
• 1%
• 2-5%
• 6-25%
• 26% +
Poll #2
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COPYRIGHT 2013 WEBATTRACT Copyright© 2013 Mitchell Levy , All Rights Reserved.
To Continue the Conversation
Mitchell Levy
CEO
Thought Leadership Architect
THiNKaha®
[email protected]
@HappyAbout
THiNKaha App
http://bit.ly/t-l-b-p