DON’T GO CHASING WATERFALLS Turn your agency into a Lean machine
DON’T GO CHASING WATERFALLS
Turn your agency into a Lean machine
@andymayer
ANDY MAYERStrategy Director at Yoomee
“Can it be built?”
“Should it be built?
LEAN STARTUP
EXAMPLE PROJECT
www.elefriends.org.uk
10 TIPSThat will blow your mind.
(You won’t believe number 10)
#1Choose the right project
#2Prioritise building trust
#3Don’t get greedy
#4Always be learning
http://www.yoomee.com/investment-time
WE DON’T KNOW WHATWE ARE DOING
http://www.yoomee.com/start-with-why
#5Build less
CUT CORNERS
#6Don’t ask people what
they want
#7Focus on initial engagement
UNAWARE
INTERESTED
FIRST TIMER
REGULAR
PASSIONATE
Start hereNot here
#8Get out of the building
#9Don’t be precious
Design the right thing before designing the
thing right
*It sucks to spend six months perfecting something nobody wants
#10Don’t launch!
QUESTIONS@andymayer@yoomeehq