Turn Me On - Michael McLaren - MRM//McCann

The fine line between driving consideration

and becoming “unconsidered“

THEJOURNEYIS MOBILE

Fluid. Adaptable. Flexible.Nonlinear.

The consumer journey is truly mobile,because our mobile devices are the only form of

media architected to play a role every step along the journey.

TODAY, A PARADIGM SHIFTIS TAKING PLACE IN OUR MOBILE

WORLDAND IS DRAMATICALLY

AFFECTING THE CONSUMER JOURNEY

TO DRIVECONSIDERATION,YOU NEED TO ENGAGE, INSPIRE,IGNITE.

THEY WANT TO BETURNED ON

ENTERTHE C2BJOURNEY—TURNED ONAND OFF BYUSERS,AND BROUGHTTO YOU BY MOBILE.

TURNINGON THE CONSUMERJOURNEY

MOBILE HELPS YOU LEARNABOUT IT

Pew Study, Smartphone Adoption 2013. Americans are spending an average of two hours per day on their mobile devices.http://www.cmo.com/articles/2014/5/27/adi_q1_video_benchmark.html,OOYALA, emarketer April 2014.

MOBILE HELPS YOU FIND IT

Google Study, Understanding Consumers’ Local Search Behavior, 2014.

MOBILE HELPS YOU GET IT

Pew Study, Smartphone Adoption 2013. Internet Advertising Bureau.

MOBILE HELPS YOU ENGAGEWITH IT

“IT in the Toilet,” conducted by marketing company 11Mark in 2013.

MOBILE HELPS YOU SHARE IT –IN REAL TIME

Pew Study, Smartphone Adoption 2013. eMarketer

THEOPPORTUNITY

THANK YOU