Turismul wellness din România - avantaje și constrângeri · Turism medical Turism wellness = reace = prevene versus • persoane care prezinta deja anumite afecuni • in cautare

TurismulwellnessdinRomânia-avantajeșiconstrângeri-

IoanaMarian

Ceinseamnaturismwellness?

„Turismulwellnessestetotalitateacalatoriilorasociatecumen3nereasauimbunata3reastariidebine”

StanfordResearchIns3tute

Turismmedical Turismwellness=reac3e =preven3e

versus

•  persoanecareprezintadejaanumiteafec3uni

•  incautaredeserviciimedicalemaibune(instrainatate)

•  tratamenteinvazive

•  persoanesanatoase•  cautasaprevinaboala,sasedetensionezesisacorectezeeventualeleobiceiuridaunatoare

•  Tratamentenon-invazive/preven3ve

Crestereaturismuluiwellnessinterna:onal

0

100

200

300

400

500

600

700

800

900

turismmedical(miliardeUSD)

2013=439MldUSD

2015=563MldUSD

es3mat2020=808MldUSD

Drumulsprewellness2.0.

hotel hotel+spasaladefitness,saune,piscine&hidromasaj,dusuridediverse3puri

etc.)+cameredetratament

+spagarden

des:na:espahotel+spa+sport(circuitdebicicleta,sporturideapa,golf,tenisetc.)

+spacuisine+diverseac3vita3(yoga,taichi,qigong,pilates,stretchingetc.)+lifecoaching+templede

medita3eetc.)+terapiialterna3ve

(medicinatradi3onala)

Promisiune–des:na:eSPA

“Giveusyourbodyforaweek,andwewillgiveyoubackyourmind”

TheBodyHoliday

hZps://www.youtube.com/watch?v=FwD_XKQX5t8

Drumulsprewellness2.0.

hotel hotel+spasaladefitness,saune,piscine&hidromasaj,dusuridediverse3puri

etc.)+cameredetratament

+spagarden

des:na:espahotel+spa+sport(circuitdebicicleta,sporturideapa,golf,tenisetc.)

+spacuisine+diverseac3vita3(yoga,taichi,qigong,pilates,stretchingetc.)+lifecoaching+templede

medita3eetc.)+terapiialterna3ve

(medicinatradi3onala)

wellness2.0.

Wellness2.0.–Oportunita:pentruRomania

turismwellness2,8%/an

„manas3rea”wellness HotSpringRoad

MiniKurs insidebeautyingredienteorganice

Previziuneapentruurmatorii10ani–inEuropa

trecereadelaluxlaauten3citatesinatura

obiec3vprincipal:sadevinaleaderin“hotspringwellness”

Mini-curebalneare,cuspa,ritualurisisesiunidemedita3einvariantaprescurtata

hotelurilevorcreameniuribazatepeingredienteorganice,procuratedelafermeecologice

adoptareaconceptuluisiindepartareadela„repara3ilecosme3ce”

Constrangeri

LEGISLATIVE POLITICE SOCIALE ECONOMICE

PiataSPAdinRomania–cifre:2011-2015

Business&SPA

CityTour&SPA

TurismwellnesssecundarinRomania

Leisure&SPA

Balneo&SPA

Detox&SPA

Ski&SPA

Golf&SPA

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