Turbo Charge Your Career Social Media

Turbo Charge Your Career Through Social Media

I’m a digital marketer, not a career coach. About three years ago I had a life changing experience. Due to the fact I am the owner of a digital marketing agency, and a frequent speaker on social media marketing, I was asked to speak to a large group of unemployed professionals. The premise was that the principles of social media marketing for a business are applicable to people looking for a job.

The experience was eye opening! I learned that many people do not know how to harness the power of social media in their career. And, I learned that the strategies we implement for businesses are largely usable by individuals seeking to improve their career.

Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.

To your success,Bernie Borges

Turbo Charge Your Career Through Social Media

AgendaAcquire the Mindset of a TriathleteSocial Networking BasicsSocial Networking AdvancedBecome an Entrepreneur in your CareerBuilding Your Personal BrandGood Enough Isn’t

Acquire the Mindset of a Triathlete

Acquire the Mindset of a Triathlete• Set written goals • Get a coach• Accountability partner• Join clubs• Develop a routine• Work on your technique• Find educational

resources• Make a commitment

http://www.slideshare.net/opinionwatch/online-reputation-for-job-seekers-report-crosstab

Your Career Development Is Your Job

Have a Content Strategy Social & Professional Credibility Social Networking Accountability coach Measure Action Steps Measure Progress Weekly Reviews Dedicated Workspace Make Time for Exercise

http://money.cnn.com/2010/07/30/news/economy/building_your_brand.fortune/index.htm

Being Social Media Savvy Not Optional

Answer These 3 Questions

Are You a Digital Immigrant or Native?

Are You Likable?

Are You (Digitally) Invisible?

Building Your Personal Brand Not Optional

• You are a Brand!• For What Do You Want to

Be Known?• Comment on Relevant

Blogs• Set up RSS Dashboard of

Relevant Content• Share your Expertise• Be a Reliable Source of

Content

Build your brand…and expand your career

http://money.cnn.com/2010/07/30/news/economy/building_your_brand.fortune/index.htm

Set Up RSS Feed of Relevant Contenthttp://www.google.com/ig

Just One Word: Plastics

Today Content Rules

Professional & Social Credibility• Build your Personal Brand• Be Social• Share Photos• Share your Professional

Expertise• Be Visible• Volunteer• Build Relationships (Global)• Be Human!

Professional & Social Credibility

Own Your Name Online– Google– Social Networks– Website– Blog

Secure Vanity URLshttp://www.facebook.com/bernie.borgeshttp://www.linkedin.com/in/bernieborges

SOCIAL NETWORKING BASICS

Three Social Networking Requisites

• Twitter• LinkedIn• Facebook

http://www.linkedin.com/in/bernieborges

http://twitter.com/berniebay

http://www.facebook.com/bernie.borges

Google+http://gplus.to/BernieBorges

• Pinterest• Instagram• Slideshare• Quora

Other Social Networking Sites

The Next Big Thing….Pinterest

LinkedIn Basics• 100% Completed Profile• Give Recommendations• Ask for Recommendations• Update your Status Daily• Seek New Connections• Follow Companies of

Interest• Join Groups

Facebook Basics• 100% Completed Profile• Paint a Clear Picture of YOU• Connect to Friends and

Business Colleagues• Be Social• Avoid controversy• Seek New Connections• Follow Companies of

Interest• Join Groups

Build Social Credibility!

Twitter Basics• 100% Completed Profile

w/Picture• Be Interesting• Share Links to Articles• Search/Find Like Minded People• Update Your Status Multiple

Times/Day• Follow Friends and Business

Colleagues• Mix Professional with Social• Create a branded design

Twitter Factshttp://twitter.com/about

SOCIAL NETWORKING ADVANCED

LinkedIn Advanced• Display current and past

positions• Add apps that differentiate you • Update your profile periodically• Be active in groups• Seek new connections• Read connections digest• Read company updates • Conduct Polls• Add skills to your profile

LinkedIn Advanced: Skills

LinkedIn Advanced: Profile

• Robust summary• Daily status updates

LinkedIn Advanced: Group Discussions

LinkedIn Advanced: Polls

LinkedIn Advanced: Who’s Viewed Your Profile?

LinkedIn Advance: Use Messages Wisely

LinkedIn Advanced: Events

LinkedIn Advanced: Add Slideshare Apphttp://www.slideshare.net/bernbay/risk-mitigation-in-social-media-marketing

LinkedIn Advanced: Add Blog App

LinkedIn Advanced: Read Network Updates

LinkedIn Advanced: Read Network Updates

LinkedIn Advanced: Read Network Updates

LinkedIn Advanced: New Connections Summary

LinkedIn Advanced: Answers

LinkedIn Advanced: Answers

LinkedIn Advanced: Advanced Search

LinkedIn Advanced: 4 Ways to Add Connections

LinkedIn Advanced: 4 Ways to Add Connections

LinkedIn Advanced: 4 Ways to Add Connections

LinkedIn Advanced: Network Mining

– Profile Mining– Company Mining

LinkedIn Advanced: Profile Mining

LinkedIn Advanced: Profile Mining

LinkedIn Advanced: Profile Mining

LinkedIn Advanced: Profile Mining

LinkedIn Advanced: Profile Mining

LinkedIn Advanced: Profile Mining

LinkedIn Advanced: Company Mining

LinkedIn Advanced: Company Mining

LinkedIn Advanced: Company Mining

LinkedIn Advanced: Company Mining

LinkedIn Advanced: Follow Companies

LinkedIn Advanced: Job Searching

LinkedIn Advanced: Job Searching

LinkedIn Advanced: Groups

LinkedIn Advanced: Groups

LinkedIn Advanced: Groups

LinkedIn Advanced: Groups

LinkedIn Advanced: Groups

LinkedIn Advanced: Network Statistics

LinkedIn Advanced: Network Statistics

Facebook Advanced: Social Credibility

Secure Vanity URLhttp://www.facebook.com/bernie.borges

Facebook Advanced: Lists

• Build Lists to Segment Your Connections

Facebook Advanced: Messages

• Send Messages of Interest to Lists

Facebook Advanced: Company Pages

• Follow Company Pages Daily

Facebook Advanced: Groups

Facebook Advanced: Branchout

Twitter: @berniebay

Twitter • Schedule Tweets Daily• Use Twellow to Find People• Give Shoutouts and Retweets• Use Twitter Search • Share Other’s Content• Share Your Content• Use & Study Hashtags• Set up Columns for Keywords/People to Follow• Consider Multiple Twitter Accounts

Twitter: Schedule Tweets Daily

Twitter Advanced: Follow # Streams

Twitter Advanced: Find People to Follow

Twitter Advanced• Use www.Search.Twitter.com for Research

Twitter Advanced: Conduct Research

• Use www.Search.Twitter.com

Twitter Advanced: Mobile Devices

http://www.flickr.com/photos/yum9me/4763305262/

Consider Mix of Demand & Supply Redefine Definition of “J O B” Become Opportunistic Monetize Your Passion Become a Content Publisher

BE AN ENTREPRENEUR IN YOUR CAREER

Become a Blogger

Be an Entrepreneur in Job Search

Be an Entrepreneur in Job Search

Be an Entrepreneur in Job Search

89

Be an Entrepreneur in Job Search90

Using Brainshark to Market Content

93

Build Your Personal Brand

• Share your Expertise• Volunteer• Coach• Speak• Promote Others• Always Build Relationships• Launch blog/website in your name

www.bernieborges.com

95Develop The Brand Called You

• Authenticity rules• Alignment w/the corporate

brand• Content driven• Not all about “me”

Manage the Brand Called You• Online– Content– Social networks

• Offline– In the office– Events– In the

community• Hybrid

Personal Branding Outside the Organization

• Networking– Seek out influencers– Become an influencer– Best practices (common sense)– Avoid “worst” practices

98Making Time for Personal Branding

• Requires two levels of permission– Self– Employer

• Some structure is good• Flexibility is a must• Real-time is reality

Build Your Personal Brand

Build Your Personal Brand

Become a Publisher of Content

• Commit to at least two content assets– Book– Blog– Video– White Papers– Podcast Show

Think Like a Triathlete Be Who You Aspire to Be Build Your Personal Brand Be a Content Producer Always be Networking Measure Everything You Do

GOOD ENOUGH ISN’T

Connect with Bernie BorgesTwitter: http://twitter.com/#!/berniebay

LinkedIn: http://www.linkedin.com/in/bernieborges

Facebook

http://www.facebook.com/findandconvert

www.facebook.com/CareerCentral.BernieBorges

Subscribe to my blogs http://www.findandconvert.com/blog http://www.bernieborges.com/blog

YouTube http://www.youtube.com/user/bernbaybb

Pinterest: http://pinterest.com/bernieborges/

Social Networking for Job Seekers

Training video available online at Amazon:http://bit.ly/snjsamzn