Tuolumne County Visitors Bureau 2014-2015 Year In Review
Jan 19, 2016
Tuolumne County Visitors Bureau2014-2015
Year In Review
New Programs in 2014-2015
• PIT Stops • Tourism Summit• Local Fam Tours• New Membership
Database Program
Sunset Magazine
and Via Magazine
Sacramento Magazine, December 2014 Berkshire-Hathaway
SF Travel
KNBR 680 Special Lodging Promotion
• Commercials – World Series!• Live Promo Mentions• KNBR Facebook Promotions• Digital E-blast from KNBR
Happy Partners
When a Marketing Plan
Comes Together….
Public Relationsand Susan Wilson, Publicist
• Connecting Tuolumne County to a world of journalists • Getting it out there! Tuolumne County’s access to the Gold
Country, the High Country and Yosemite• Elevating partnerships with key tourism entities like SF
Travel, Visit California and TravMedia • Creating parallel messaging with marketing campaigns• Advocate for Tuolumne County Tourism
Yosemite’s 125th Anniversary
Time Capsule• Tuolumne County Vacation Planner• “Follow Me to Tuolumne” License Plate Frame• Flash Drive filled with Tuolumne County
PhotosTo be opened in 125 Years!
In the Works & Looking Ahead
National Geographic Digital Nomad Campaign
• Over 7 Million Fans and Followers on Social Media• In National Geographic Newsletter sent to 1.4 million households• Domestic and International Markets
Thank you Tuolumne County and
City of Sonorafor reinvesting TOT $ into the
Tuolumne County Visitors Bureau Marketing Programs!