Strictly Private & Confidential TM
Aug 16, 2015
Strictly Private & Confidential
TM
1st to Ship Natural Ice
Known as “The Ice King”
America’s First Millionaire
Frederic Tudor
TM
Strictly Private & Confidential
Problems with Ice
Strictly Private & Confidential
TM
freezing water does not kill bacteria
Strictly Private & Confidential
TM
Cube size & shape makes ice melt a problem
Strictly Private & Confidential
TM
…melted ice changes drink taste
TM
Strictly Private & Confidential
Transportation is a problem
Strictly Private & Confidential
TM
Become the Market Leader in Premium Ice
Strictly Private & Confidential
TM
Introducing….
Strictly Private & Confidential
Filled at Plant
Transported Ambient
Disposable Container
TM
Strictly Private & Confidential
Pure Made using Tasteless Water
EfficientMaintains Drink Integrity
CleanNo Risk of Contamination
Benefits
TM
Strictly Private & Confidential
Pricing
Bulk = 24 / CaseRestaurants Pay $18.00
Retail = 6-Pack Consumers Pay $5.99
50%+ Margins
TM
Strictly Private & Confidential
400+ Account SurveysLimited Launch Q2’15
50k Committed w/ LOIs
Boston
Los Angeles
Chicago
Traction
Miami
New York
Vegas
TM
Strictly Private & Confidential
Developing markets need a solution
Mexico
China
India
BrazilTM
Garnishments are a problem
Lemon/Lime
Orange
Vanilla
Coffee/Tea
TM
Strictly Private & Confidential
Nestor Villalobos CEOBentley MBA|BS
Dell & Systemax Veteran400+ Product Launches
Ben PottsBrand AmbassadorUM MBA|Tulane BA
Top 10 Mixologist Miami
Management
Nick BoyceMarketing Director
FIU MBA|Penn State BS Bacardi Sr. Brand Mgr
TM
Strictly Private & Confidential
5 Veteran Board of Directors 6 Retired Pepsi Board of Advisors Thesis Ventures Portfolio Company
Support
Strictly Private & Confidential
TM
Barriers to Entry
First Mover Advantage | Patents Reddy Ice & Arctic Glacier TM
Strictly Private & Confidential
Production & Distribution
Strictly Private & Confidential
TM
Strictly Private & Confidential
On Premise Focus
Guerilla Tactics
Partnerships
Major Events
Marketing
TM
Strictly Private & Confidential
Nestor Villalobos786.423.3752
TM
TM
Strictly Private & Confidential
Appendix
Strictly Private & Confidential
TM
Finalist
Best Pitch
Most Promising
Startup
2nd Place
Finalist
Strictly Private & Confidential
TM