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Worldwide Leader in Video Intelligence
18

Tubular Labs Overview

Jan 17, 2017

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Tubular Labs
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Page 1: Tubular Labs Overview

Worldwide Leader in Video Intelligence

Page 2: Tubular Labs Overview

The Old World of Television

189 Channels

136,000 Episodes

300M Viewers

Last 30 Days

Page 3: Tubular Labs Overview

The Video Industry is in a Time of Exponential Growth

15M Creators

Uploaded 64M Videos

Generated 265B Views

Last 30 Days

Page 4: Tubular Labs Overview

It’s overwhelming. How do publishers and brands make informed content, distribution, and monetization decisions?

Page 5: Tubular Labs Overview

The industry needs intelligence, not measurement

•  Historical •  Static

Real-time Actionable Intelligence

Recommendations

Insights

Measurement

Data

Page 6: Tubular Labs Overview

Tubular is the Only Global, Cross-Platform, All Device Video Intelligence

Page 7: Tubular Labs Overview

3M+ Creators

1.5B+ Videos

30+ Platforms

400M Viewers 20B Engagements

Content Insights Audience Insights

Tubular Combines Audience Insights & Content Insights

*Patented AudienceGraph Technology

Page 8: Tubular Labs Overview

Brands Video Platforms Media Companies Agencies Multi-Channel Networks

Tubular is Quickly Becoming the Standard

The video intelligence software that powers 100+ enterprise customers

Page 9: Tubular Labs Overview

We empower decision makers across the video organization

Talent Content Deals Eyeballs Ad Dollars Measurement

PRODUCTION PROGRAMMING MARKETING SALES RESEARCH & ANALYTICS

Page 10: Tubular Labs Overview

PRODUCTION PROGRAMMING MARKETING SALES RESEARCH & ANALYTICS

Grow audience by casting

influencers & finding content opportunities

Grow audience with better performing

content

Improve KPIs by targeting

content & personas

Drive sales from branded content and syndication

Enhance reports & insights delivered

internally & externally

Informing essential decisions in every department

Page 11: Tubular Labs Overview

What is Tubular?

Software Custom Insights

Recommendations

Category or Industry

Insights

Brand or Channel Audit

Tent-pole Analysis

Programming Strategy

Audience Insights

Page 12: Tubular Labs Overview

How Tubular Works

Page 13: Tubular Labs Overview

TRACK: The Most Comprehensive Video Intelligence

3M+ Creators

1.4B+ Videos

30+ Platforms 300M Fans

Page 14: Tubular Labs Overview

LEARN: 360° Insights on Your Content & ALL Content

Trend & Influencer Insight

Campaign Insight

Competitive Insight

Your Content

Audience Insight

Industry & Category Insight

Platform Insight

What is my audience watching?

What are beauty fans watching?

What is the top beauty content on

Facebook?

Page 15: Tubular Labs Overview

ACT: Use Insights to Drive Informed Video Decisions

Create the right content for the right audience

Distribute on the right platform

Find aligned influencers

Optimize paid promotion

Benchmark performance & support

sales pitches

Page 16: Tubular Labs Overview

PRODUCTION PROGRAMMING MARKETING SALES RESEARCH & ANALYTICS

Cast shows and sold 17 to series

Selected DIY as content strategy and grew from 0 to 1.6M views/month. Saved $1M+ in marketing

costs

Identified beauty influencers, sent

product, resulting in over 11K videos, 27M views, $8M in earned

media

Closed deal with Target by showing

alignment of StyleHaul audience with the

brand

Daily analysis to benchmark content &

support internal teams with data

about young audiences

GROW: Your Business and See ROI

Page 17: Tubular Labs Overview

Why Tubular?

Cross-Platform

Audience Technology

Real-Time Data

Ecosystem Intelligence

Content Measurement

Unique Demographics

Page 18: Tubular Labs Overview

Thank You.

For more information please contact us at: [email protected]