“Communications and Marketing Techniques for NGOs on Little or No Budget”
Jan 29, 2016
“Communications and Marketing Techniques
for NGOs on Little or No Budget”
Slide courtesy: Chris Houchens. www. shotgunconcepts.com
Slide courtesy: Chris Houchens. www. shotgunconcepts.com
Slide courtesy: Chris Houchens. www. shotgunconcepts.com
Slide courtesy: Chris Houchens. www. shotgunconcepts.com
If it’s not written, you don’t have a plan
Slide courtesy: Chris Houchens. www. shotgunconcepts.com
Slide courtesy: Chris Houchens. www. shotgunconcepts.com
Slide courtesy: Chris Houchens. www. shotgunconcepts.com
Know who you are
Helping NGOs help others even more
Your brand must live at all touch points
Network. Network. Network.
Make it Easy
Your logo here/cost: $99
Say thanks and then say it again
Embrace Social Media
Slide courtesy: Chris Houchens. www. shotgunconcepts.com
Slide courtesy: Chris Houchens. www. shotgunconcepts.com
Make friends with the media
Be Accountable
Measure what works (You can’t manage what you can’t measure)
Heart of the Matter: • Your NGO is a brand
• Good brands are differentiated
• Write your brand plan
• Network. Network. Network.
• Be Accountable.
• Say Thanks!
Dennis Ramdeen
622-2762 (W); 329-2777 (M)
Liliana Ragbir
622-2762 (W)
9 Warner Street, Newtown, Port of Spain
www.peppertt.com
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