TSM 102-Mice

MICEMeetings, Incentives, Conventions

and Exhibits

Objectives

Introduction to Hospitality, John Walker

By Aj. Pavit Tansakul

1. Know about the major players in the convention industry

2. Describe destination management companies

3. Describe the different aspects of being a meeting planner

4. Describe the different type of meeting5. Know the various venues for meeting

Outline



1. Development of the Industry2. Size and Scope3. Key Players4. Convention and Visitors Bureaus5. Destination Management Companies6. Meeting Planners and Service

Contractors7. Types of Meetings, Conventions, and

Expositions8. Types of Associations and Meetings9. Venues10. Trends

Development of the Industry



D People have gathered to attend meetings, conventions, and expositions since the ancient timesIJ Mainly for social, sporting, political, or

religious purposes




D Associations go back many centuries to the Middle Ages and beforeIJ The guilds in Europe were created during

the Middle Ages to secure proper wages and maintain work standards

IJ Associations began in the United States at the beginning of the eighteenth century, when Rhode Island candle makers organized themselves




D Meetings, incentive travel, conventions, and exhibitions (MICE) represent a segment of the tourism industry that has grown in recent years

D MICE tourists spend about twice the amount of money that other tourists spend




D MICE industry is one of the fastest growing segments within the tourism industry generating millions in revenues for cities and countries.

D Europe and United States still remain the major markets worldwide in respect of the number of meetings, conferences and exhibitions.

Size and Scope of the Industry



D American Society of Association Executives (ASAE):

IJ 23,000 membersIJ 6,000 associations at national level

Size and Scope of the Industry



D Associations are the main independent political force for industries such as hospitality, offering the following benefits:

• Governmental/political voice• Marketing avenues• Education• Member services• Networking

The Industry Stakeholders

PCOs and Convention managers

Convention Bureaus

Exhibition service contractors

Exhibition/trade show managers

Food Services

Transportation

Exhibitors

Audiovisual services

Associations

Destination manageme

nt Companies

Exhibit design

Facilities

Hotels

Delegates

Delegates

Delegates

Delegates



Key Players



D The major players in the convention industry are1. convention and visitors bureaus

(CVBs)2. meeting planners and their

clients3. the convention center4. specialized services5. exhibitions

Convention and Visitors Bureaus



D Not-for-profit umbrella organization that represents an urban area that tries to solicit business- or pleasure-seeking visitors

D Primary outcome is to generate and increase revenues of a city

D www.tceb.or.th

http://www.tceb.or.th/







D The convention and visitors bureau comprise a number of visitor industry representing the various industry sectors:1. Transportation2. Hotels3. Restaurants4. Attractions5. Supplies




1. Enhance the image of tourism in the local/city area

2. Market the area and encourage people to visit and stay longer

3. Encourages associations and others to hold meetings, conventions, and trade shows in the area it represents

4. Assists associations and others with preparations and lends support

5. Encourages tourists to partake of the historic, cultural, and recreational opportunities the city or area has to offer

Convention Center Utilization



Destination Management Companies

• D Service organizations within the visitor industry that offers a host of programs and services to meet clients’ needs

• D Initially, a destination management sales manager concentrates on selling the destination to meeting planners and performance improvement companies (incentive houses)



Meeting Planners



D May be independent contractors who contract out their services to both associations and corporations as the need arises or they may be full-time employees of corporations or associations

D Plans the meeting down to the last minute

Meeting Planners



D Premeeting ActivitiesIJ Estimate attendanceIJ Plan meeting agendaIJ Establish meeting objectivesIJ Set meeting budgetIJ Select city location and siteIJ Plan exhibitionIJ Plan travel to and from siteIJ Arrange ground transportationIJ Organize audiovisual needs

Meeting Planners



D On-Site Activities

IJ Conduct ore-event briefingIJ Prepare VIP planIJ Facilitate people movementIJ Approve expenditures

D Postmeeting Activities

IJ DebriefIJ EvaluateIJ Give recognition and appreciationIJ Plan for next year

Service Contractors



D The individual responsible for providing all of the services needed to run the facilities for a trade show

D Hired by the exposition show manager or association meeting planner

Types of Meetings



D Clinic: Workshop-type educational experience in which attendees learn by doing

D Forum: An assembly for the discussion of common concerns

D Seminar: A lecture and a dialogue that allow participants to share experiences in a particular field

D Symposium: An event at which a particular subject is discussed by experts and opinions are gathered

D Workshop: A small group led by a facilitator or trainer

Meeting Setups



D Theatre style:IJ Large audience that does not need notes

D Classroom setup:IJ Meeting setup is instructionalIJ Workshop style

D Boardroom setup:IJ Small numbers of peopleIJ Meeting takes place around one block

rectangular table

Association Meetings



D Things at the top of the list of places for an association meeting planner to choose from include the destination’s availability of hotel and facilities, ease of transportation, distance from attendees, transportation costs, and food and beverage

D Members attend association meetings voluntarily, so the hotel should work with meeting planners to make the destination appealing

Conventions and Expositions



D Conventions are larger meetings with some form of exposition or trade show included

D The majority are held in large hotels over a 3-5 day period

D Expositions are events that bring together sellers of products and services at a location where they can show their products and services to a group of attendees at a convention or trade show

Types of Associations



D Trade associationD Professional associationD Medical and

scientific associationD Religious organizationsD Government

organizations

Types of Meetings



D Annual meetingsD Board, committee, seminars and

workshops, professional and technical meetings

D Corporate meetings, conventions, and expositionsD Social, military, educational,

religious, and fraternal; brotherly groups (SMERF)

D Incentive meetings

Meeting Planning•D Needs analysis•D Budget•D Request for proposal•D Site inspection•D Selection•D Negotiation•D Contracts



D Pre-meeting activities

IJ Plan agendaIJ Set budgetIJ Negotiate contracts

D On-site activitiesD Post meetings

Contracts• D The contract is a legal document

that binds two or more parties•D Essential elements:• IJ Offer• IJ Consideration• IJ Acceptance



Venues for Meetings



D City CentersD Convention CentersD Conference Centers D Hotels and Resorts D Cruise ShipsD Colleges and Universities

Venues



1. Residential VenuesResidential venues are any venue that provides both residential accommodation and convention and meeting-style facilities, for example:

IJ Resort Hotel, Central Business District Hotels (CBD), Airport Hotels, Suburban Hotels, Boutique Hotels, Residential conference centers

IJ Colleges and UniversityIJ Cruise Ships

Venues



2. Nonresidential Venues= Only provide convention and meeting facilities* other venues for MICE

events that exclude the provision of lodging• indicated or purpose-

built convention centers

• exhibition halls• arenas & stadium

Venues



3. Special Venues

these have been specifically selected for particular MICE events, e.g.

• historical buildings,

• museum,• zoos,• landmarks

Trends



D More people are going abroad to attend meetingsD Some international shows do not travel very well (i.e.,

agricultural machinery); thus, organizations such as Bleinheim & Reed Exposition Group airlift components and create shows in other countries

D Competitiveness has increased among all destinationsD Convention centers will expand and new centers will come onlineD The industry needs to be more sophisticated—the

need for fiber optics is present everywhereD Shows are growing at a rate of 5-10 percent per yearD Compared to a few years ago, large conventions are

not as well attended and regional conventions have more attendees

MICE in the Philippines

Event Management for Tourism, Sports, Business and MICE: A Philippine PerspectiveBy Maria Arlene (Bam) S. Tuazon-Disimulacion

2012Books Atbp. Publishing Corp.

Mandaluyong City, Philippines

International Association Survey (2000-2001)

(Source: Convention Income Survey: 2000 and 2001; National Statistics Coordination Board

ITEM OF EXPENDITURES

2000 2001

Total Amount (In

Peso)

Average Expenditure/ Association

%Share

Total Amount (In Peso)

Average Expenditure/

Association (In Peso)

%Share

Exhibit/Hall/Meeting Rooms

357,666.00 32,515 17.85% 83,494.00 10,437.00 13.91%

Equipment Rentals 283,652.00 25,787.00 14.16% 14,160.00 1,770.00 2.36%

Services Hired 48,895.00 4,445.00 2.44% 67,000.00 8,375.00 11.17%

Food and Beverage Functions

467,884.00 42,535.00 23.35% 230,547.00 28,818.00 38.42%

Staff Member's Living Expenses

29,324.00 2,666.00 1.46% 26,372.00 3,297.00 4.39%

Taxi/Car Rentals and Other Transport Services

436,088.00 39,644.002 1.77% 112,226.00 14,028.00 18.70%

Supplies and Materials

17,475.00 2,184.00 2.91%

Other Expenses 379,863.00 34,533.00 18.96% 48,780.00 6,098.00 8.13%

TOTAL 2,003,372.00 182,125.00 100.00% 600,054.00 75,007.00 100.00%

DOT Attached Agencies




1. Tourism Promotions Board (TPB)

2. Tourism Infrastructure and Enterprise Zone Authority (TIEZA)

3. Duty Free Philippines Corporation (DFPC)

4. Intramuros Administration (IA)

DOT Attached Agencies




5. National Parks Development Committee (NPDC)

6. Nayong Pilipino Foundation

7. Philippine Retirement Authority (PRA)

8. Philippine Commission on Sports Scuba Diving

National Association Survey (2000-2001)




(Source: Convention Income Survey: 2000 and 2001; National Statistics Coordination Board)

ITEM OF EXPENDITURES

2000 2001

Total Amount

(In Peso)

Average Expenditure

/ Association

(In Peso)

%Share

Total Amount

(In Peso)

Average Expenditur

e/

Association

%Share

Exhibit/Hall/Meetin g Rooms

1,264,892.00

210,815.00 25.95% 805,333.00 (In Peso) 201,333.0038.77%

Equipment Rentals 213,652.00 35,609.00 4.38% 13,000.00 3,250.00 0.63%Services Hired 54,692.00 9,115.00 1.12% 35,000.00 8,750.00 1.69%

Food and Beverage Functions

1,635,704.00

272,617.00 33.55% 538,000.00 134,500.00 25.90%

Staff Member's Living Expenses

160,264.00 26,711.00 3.29% 140,000.00 35,000.00 6.74%

Taxi/Car Rentals and Other Transport Services

205,166.00 34,194.00 4.21% 102,627.00 25,657.00 4.94%

Supplies and Materials

- 0.00% 240,000.00 60,000.00 11.56%

Other Expenses 1,340,407.00

223,401.00 27.50% 203,000.00 50,750.00 9.77%

TOTAL 4,874,777.00

812,462.00 100.00% 2,076,960.00

519,240.00 100.00%




Tourism Competitiveness of Selected ASEAN Countries (2009)

(Source: World Economic Forum Report, 2009)

COUNTRY OVERALL INDEX SUB-INDEX

Regulatory Framework

Business Environment

and Infrastructure

Human, Cultural and Natural Resources

ASEANRank

Overall ASEANRank

Overall ASEANRank

Overall ASEANRank

Overall

Singapore 1 10 1 6 1 5 3 23

Malaysia 2 32 2 42 2 38 1 14

Thailand 3 39 3 70 3 40 2 19

Brunei Darussalam

4 69 4 99 4 47 5 60

Indonesia 5 81 8 113 5 79 4 40

PHILIPPINE 6 86 5 85 7 89 6 70

VSietnam 7 89 6 92 6 85 8 76

Cambodia 8 108 7 111 8 113 7 74

Philippine International Convention Center




TSM 102-Mice

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