Tsl list of assets 2012 03-20 v17

Telecom Solutions Lab

Overview of Solutions / Assets available in the TSL

Karin Arnold – Manager, Global Telecom Solutions Lab

© 2011 IBM Corporation2

TSL solutions / assets cover the full life cycle of a ServiceService Innovation & Creation

Rapid Service Assembly,Collaboration with Web 2.0,

Define, Design and Develop Value-Added Services

IBM

SPDE

Service Exposure Expose Telecom

Enablers to 3rd party domain,

Re-use service enablers

Service ExecutionCommon Deployment

Environment for Value-Added Telecom Enablers

Service IntegrationIntegrate new services with

BSS/OSS systems

Service ManagementImprove quality and increase

customer satisfaction


Live Integrated Solutions Prototypes available in the Telecom Solutions Lab Aligned on Telco Industry Solutions Area

SMARTER COMMUNICATIONS

SMARTER COMMUNICATIONS

Analytics

Security Cloud

Smarter Operations

Smarter Networks

Smarter Services

Rapid Service Assembly

Cloud for Mobile apps enablement

Monetize Cloud (CSP² )

Wholesale App Community (WAC)

IMS Based Services

Cloud Gaming

M2M Mobile healthcare

Service Exposure to Social Networks

Real-Time Campaign w/ Unica & Streams

Big Insights Web Log Analysis

mBanking – mCommerce

Telecom meets IPTV


Cloud for Mobile apps enablement

Monetize Cloud (CSP² )

Wholesale App Community (WAC)

IMS Based Services

Cloud Gaming

M2M Mobile healthcare

Service Exposure to Social Networks

Real-Time Campaign w/ Unica & Streams

Big Insights Web Log Analysis


Telecom meets IPTV

Service Assurance

Catalog driven Order Mgt w/ MDM4PIM

& Ilog

ComverseONE Convergent Billing

Subs. Analysis & Churn Prediction – TDW

Advanced Customer Predictive Analytics – Next Best Offer

Predictive Churn Analysis

Intelligent Site Operations

Self-Organizing Networks

Network Analytics Accelerator

Wireless Optimization

Intelligent Data Services

Intelligent Site Operations

Self-Organizing Networks


Wireless Optimization



Telecom Solutions Lab Solutions / Assets are aligned on SPDE 4.0 Industry Framework

Rapid Service AssemblyCloud for Mobile apps enablement

IMS Based ServicesCloud Gaming

M2M Mobile healthcareService Exposure to Social Networks

Monetize Cloud (CSP² )Wholesale App Community (WAC)

mBanking – mCommerceTelecom meets IPTV

SID Aligned data model in MDM4PIMTDW - Subs. Analysis & Churn Prediction

Service Assurance

Catalog driven Order Mgt w/ MDM4PIM &ILOGComverseONE Convergent Billing

Intelligent Site OperationsSelf-Organizing Networks

Network Analytics AcceleratorWireless Optimization


IBM SPDE 4.1 Framework

Real-Time Campaign w/ Unica & StreamsAdvanced Customer Predictive Analytics - Next Best OfferPredictive Churn Analysis Big Insights Web Log Analysis


TSL Solutions / Assets mapped on SPDE Topology and Solution Areas

Service Innovation & CloudRapid Service Assembly

Cloud for Mobile apps enablementIMS Based Services

Cloud GamingM2M Mobile healthcare

Service Exposure to Social NetworksMonetize Cloud (CSP²)

Wholesale App Community (WAC)mBanking – mCommerce

Telecom meets IPTV

Business Analytics & OptimizationReal-Time Campaign w/ Unica & Streams

Advanced Customer Predictive Analytics - Next Best OfferPredictive Churn Analysis

Big Insights Web Log AnalysisTDW - Subs. Analysis & Churn Prediction

OSS/BSS TransformationCatalog driven Order Mgt w/ MDM4PIMSID Aligned Data Model in MDM4PIM

Service AssuranceComverseONE Convergent Billing

Smarter NetworksIntelligent Site Operations

Wireless OptimizationSelf Organizing NetworksIntelligent Data Services

Network Analytics


Summary of TSL Live Solutions Prototypes (1/6)

Solution Description Owner Available Assets

Solution Solution Area Asset Owner Customer Presentation

Video Training Package

Remote

Access

Rapid Service Assembly Smarter Services TSL Europe Y Y Y Y

Cloud for Mobile Apps Enablement

Smarter Services TSL Europe Y Y Y Y

Monetize Cloud (CSP² integrated with jamCraker)


Whosale Application Community (WAC)


mBanking - mCommerce Smarter Services TSL Europe Y Y Y Y

http://w3.tap.ibm.com/medialibrary/media_view?id=37893&back=browse&backTo=%2Fmedialibrary%2Fbrowse%3FdisplayMediaSet%3D1

http://cattail.boulder.ibm.com/cattail/





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http://w3.tap.ibm.com/medialibrary/media_view?id=105861
















Remote

Access

IMS Based Services

(gaming+conf)


Cloud Gaming

Next Generation VoD

Smarter Services Content Solution

(La Gaude)

Y Y

Old

N N

Mobile Healthcare Smarter Services TSL Europe Y Y Y

(on request)

Y

Social Networks – Communities (Buddycom, SNTellink)

Smarter Services TSL Europe Y Y Y

(on request)

Y

Telecom Meets IPTV (ICSE)

Smarter Services TSL Europe Y Y


















Remote

Access

Service Assurance Smarter Operations TSL Europe Y N Y Y

Catalog Driven Order Fulfillment with MDM4PIM and ILog

Smarter Operations TSL Europe Y Y Y Y

ComverseONE: Convergent Billing Solution















Remote

Access

Subscriber Analysis & Retention – Telco Data Warehouse

Smarter Operations TSL Europe Y N N Y

Predictive Churn Analysis Smarter Operations TSL Europe Y N N Y

Call Center Next Best Offer


Real-Time Campaign with Unica & Streams

Smarter Services TSL Europe Y Y N N











Remote

Access

Big Insight Web Log Analysis

Smarter Services TSL Europe Y N N Y


Smarter Networks TSL Europe Y Y N Y

Wireless Optimization (Bytemobile)


Wireless Optimization (Sunbay)

Smarter Networks TSL Europe Y Y N (Y) Client required













Remote

Access

Intelligent Site Operations (ISO)

Smarter Networks TSL North America

Y Y Y Y

ISO: Workforce and Energy Optimization

Smarter Networks TSL North America

Y N Y Y

Self Organizing Networks (SON)

Smarter Networks TSL Europe Y Y Y Y

Intelligent Data Services (IDS)












Demo Description

Mashups are web applications that combine component services into innovative new applications. Mashups are a key element of the SPDE Service Innovation entry point. Lotus Mashups provides a graphical, browser-based tool for the rapid assembly of mashups.

The TSL has worked with SWG to develop telecom widgets for location, presence, click-to-dial, and text messaging to augment the standard widget palette.

The demonstration shows how we can create a new telecom service in less than 5 minutes

IBM ProductsLotus Mashups, Infosphere MashupHub, TWSS, WAS Partner ProductsAudiocodes, RadiSys

Solution BenefitsService Innovation – Rapid Service Creation with mashups

Telecom Widgets

• Presence• Location• SMS• 3rd Party Call

Internet Widgets

• Weather• Maps• Events• News• Finance


Cloud for Mobile Apps Enablement

Demo Description

OBJECTIVES: To demonstrate how CSPs can leverage cloud technology to rapidly and cost-effectively support the full life cycle of capabilities required to develop and deliver new applications to customers.

OVERVIEW: The demo shows CSPs how cloud can serve partners and customers. The development & test platform is open to partners/developers/suppliers and there is an App Store/Portal for customers.

The demo is comprised of: 1) The Development & Test Cloud platform, 2) The Application Distribution Process consisting of a partner portal & App-Store, and 3) The Service Delivery Platform (SDP) Cloud.

Solution Benefits

1) CSPs interested in driving network usage and new revenue by providing support to the developer community for application development, testing and publication.

2) CSPs wanting to attract new users and/or differentiate their offerings by hosting an App-Store/Portal for users of mobile devices both on and off their network.


CSP² - Monetizing Cloud

Demo Description The demo consists of two parts:Part One which is live as of March 2011 and

shows how an end user can order a IaaS service using a Jamcracker store front. The following use cases are shown in the live demo:

1. An end user logs into the store front and selects a IaaS service.

2. User order the service3. We can show the progress of provisioning in TSAM

and vSphere client4. End user modifies main memory and/or hard disk size

of the virtual server he ordered

Part Two is available as video showing the following use cases:

1. User requests new instance of a virtual server2. Check progress of provisioning in TSAM3. Modify virtual resources4. Monitor servers; Show a high CPU load alarm on the

machines.5. Track availability and performance of servers.

IBM ProductsISDM (TSAM, TUAM, TSA, Tivoli Monitoring)TBSMPartner ProductsJamcracker store frontRedhat RHELSuse Enterprise Linux

Solution BenefitsAllows CSPs to become a cloud service provider


Wholesale Application Community: App store & on boarding process

Demo Description

The Communication Service Providers united to create a counterpart to app stores from Apple and Google. The initiative is the Wholesale Application Community (WAC) and aim to provide one mobile application runtime specifications for all member Telcos. All developers develop into one warehouse where a CSP may pick and choose the ones he want to have for his customers.

In the first step, a marketing oriented person of the CSP browses the WAC database. (S)He uses a portal in the operator's domain connected to the WAC warehouse and selects the apps to be on-boarded.

In a second step, an approver verifies the app has passed functional tests as well as compiles to the Telcos policies and rules.

IBM ProductsWebpshere Portal ServerWebsphere Process ServerWebsphere Commerce

Solution BenefitsAllows CSPs to add mobile apps residing in the WAC warehouse to his offer to the end customers. We emphasis that the applications are added to the overall offer of the Telco compared to a stand-alone shop with all capabilities of a full-fledged eCommerce shop



Demo Description

Mobile Payment and Mobile Banking gets more and more attraction as a service provided by CSPs.

With Sybase 365, the TSL is able to show mPayment and mBanking demo scenarios.

In the TSL demo you can see how to • sign-on to the service, • manage your accounts, • pay goods and bills and • send money from person to person using different channels like SMS, Web and

Smartphone clients.

IBM ProductsWebpshere Portal Server, Process ServerpSeries server

Partner ProductsSybase 365

Solution BenefitsAllows CSPs extend their portfolio in the already trusted domain of managing payments and bills of their customers. Using different channels increases revenue from their traditional products on top of revenues from the mCommerce/mBanking service


IMS (IP Multimedia Subsystem) based Services

Demo Description

Multiplayer Gaming with Conferencing The Multi-Player Gaming service allows several

buddies to play connected games on line from their mobile devices or laptops and to speak to each other during the game on a voice conference.

Mobile & VoIP Conference CallThe foundation service that is reused in various other demos.

IBM Products WAS6.1, IMS Connector, WPS, XDMS, Presence

Partner ProductsNortel, RadiSys, Audiocodes, Terraplay

Solution Benefits Revenue generating NGN ServicesInnovation by Service Composition


Cloud GamingDemo Description

Challenges Communication Service Providers (CSP) are facing decline in

voice revenue and have to find new services for growing their ARPU (Average Revenue Per User)

CSPs have as well the strategic imperative to identify services that will complement their broadband offering in such a way that consumer will not churn to other operators. This is even more important in mature markets where the market for new household to be equipped is limited

CSPs have started to introduce different forms of services leveraging digital content (like IP Television, Video On Demand or Music on demand) to achieve those strategic imperatives of increasing the ARPU and controlling churn.

Just like Video or Music, Game is another form of Digital Content that CSPs are starting to leverage as well. Cloud Gaming is a service by which games can be provided instantly, on-demand to consumers

• Solution Overview• A significant infrastructure (STG) opportunity that plays at

the strength of our IDataPlex product line – Capabilities to host multiple high-end powerful Graphical Processor Units (GPU) is definitely a differentiator for the IBM IDataPlex.

• A real innovation topic that opens doors to Business discussions with Line of Businesses (Consumer Business lines) Chief-Marketing-Officer (CMO) or other senior executives like Vice-President for Innovation

Partner Products G-Cluster

Solution Benefits

Provide a new revenue generating service to CSPs by selling game on demand to broadband users.


Next generation VoD – Powered by WebSphere Commerce

Demo Description

Challengeso Flexible video product and catalog managemento Enhanced service offering a unique personalized

consumer experienceo Marketing rules -driven, enabled with profiling,

recommendations, campaigns, community ratings o Content aggregation platform, multi-brand modelo Focus on improving VOD service profitability

Solution OverviewUse cases : - via STB on TV screen, user browses personalized VOD Portal, with unique commerce capabilities

o Powered by WebSphere Commerceo VOD : MediaBase (Kasenna) on Linux / x346o STB : Netgem

IBM Products WebSphere Commerce

Partner ProductsKasenna, NetGem (STB)

Solution Benefits Improve VOD service profitability - Profiling & Marketing rules-driven


Mobile Healthcare

Demo Description

The remote healthcare patient monitoring Proof of Concept demonstrates one of the vertical markets addressed by SPDE framework and is set to prove how healthcare authorities can save money while improving patient care. The solution shows how enablers in a service provider network can be used in an enterprise application.

This solution also highlights the use of service oriented architecture to build a service delivery platform allowing re-using service enablers and foundation services in multiple composite services addressing different markets and different revenue opportunities for Communication Service Providers.

IBM ProductsWAS6.1, WPS, Presence, TWSS, XDMS, WVR, WVSPartner ProductsRadysis, Audiocodes

Solution Benefits Revenue Generating Services for Health Care industry, or similar verticals like Logistics, Retail, Insurance.Address complex coordination between various enterprise applications and processes (work force, logistics etc)


Service Exposure to Social Networks & Communities

Demo Description

Those demonstrations (SNtellink, Buddycom) demonstrates how a Communication Service Provider can benefit from the worldwide booming of the social networks and 3D Internet virtual worlds by providing additional communication services to those networks.

The application interconnects social networking sites (SNS), 3D virtual worlds and traditional Telco services (SMS, Voice, …), to extend CSP’s offer and to deliver a user-friendly experience to the final customer.The concept is to allow any user to communicate either directly by chatting to their friends logged in to another SNS, IM system or using Telco services if they are logged out: a “always reachable” capability centralized in one interface!This solution will give the Telco Companies a tremendous mean to penetrate the Social Networking Market, and generate additional revenue by selling SMS and Voice services to social networking users

IBM ProductsWAS, Presence, XDMS, WPS, TWSS, Domino Server; Lotus Connection

Partner ProductsRadiSys, AudioCodes, Nortel

Solution BenefitsService Innovation – new revenue generating services on top of social networks and virtual communities


Telecom meets IPTV (ICSE)

Demo Description

In this Live demo, see how mobile users can easily monitor and manage home media and integrate to social networks

IBM ProductsWAS, ICSE (XDMS, WPS, TWSS, Presence)

Solution BenefitsBroaden the business model to include new partners with new servicesLaunch services more quicklyMonetizing transactions


Service Assurance

Demo Description

This demonstration shows an end-to-end process automation choreography via SOA based WPS integrating Netcool (Omnibus, TBSM, Precision, Impact…), Inventory, Remedy ARS (trouble ticketing) and human interactions highlighting:

Problem resolution

Change management

Trouble ticket correlation across customer facing and network facing organizations

Resolution process automation IBM ProductsTivoli Netcool Suite, WPS

Partner ProductsRemedy, Brix, Cellex, Empirix

Solution BenefitsOSS integration Business Process Agility


Catalog-Driven Order Fulfillment, with MDM4PIM & ILog

Demo Description

This live integrated solution prototype shows a catalog-driven order management solution, with high-level of flexibility.

The use-cases are:• SID-Aligned catalog model in MDM4PIM• New Product Introduction• Catalog synchronization from MDM4PIM to all BSS systems, in particular the Active Catalog• Fulfillment of a customer order for the newly created product• Management of dependencies between services, done by Business Rules (WODM)

We show in particular that the new Product Offering is handled without redeployment of the Order Fulfillment process! IBM Products

MDM4PIM, IBM BPM 7.5, Telecom Pack 7.5, WODM 7.5

Solution BenefitsOSS/BSS Transformation Business Process Agility Standards Based (eTOM, TAM, SID)


Comverse One: Convergent billing solution

Demo Description

The demo of Comverse capabilities is part of the Comverse Center of Excellence (CCoE). ComverseOne is a convergent real-time billing solution. The lab operates an instance of Comverse One and performs customer demos.

This demo takes you through the following use cases:

Product Catalog – How easy a product can be created with a graphical tool

Customer Center – Acquire a customer; Show customer support

Real-time rating: Show ComverseOne in applying discounts in real-time

Billing: Convergent billing run Customer Self Service: How a customer checks

his account and buys additional services in a web browser

IBM ProductsIBM Power 575, IBM Blades Partner ProductsComverseOne 3.2/3.5

Solution BenefitsAllows service providers to create true convergent products; Pre-/Postpaid is a payment method and does not limit service design anymore. Real-time capabilities allow to create new products which immediate benefits to customers during service usage.


Subscriber Analysis and Churn Prediction – Telco Data Warehouse

Demo Description

This demonstration is based on an integrated environment based on Cognos BI, InfoSphere Information Server and the Telecom Data Warehouse.

Based on a real life data set we can demonstrate the value of advanced analytical dashboards to do customer churn analysis.Using the business glossary and data lineage as an example we also demonstrate the value of an integrated environment that links business and IT.

A churn prediction dashboard demonstrates how to apply data mining on social network analysis outcomes, CDRs, etc. to predict churners.

The major part of this demo has been harvested from a PoT IBM ran for an Austrian mobile operator.

IBM ProductsCognos BI, InfoSphere Information Server, Telco Data Warehouse

Solution BenefitsImprove Telco churn management by applying advanced analytics


Predictive Churn Analysis

Demo Description

Dashboards and data exploration showing patterns of churn and root cause analysis.

Forward looking churn predictors aggregated in management dashboards

Advanced predictive analytics including survey and text analysis of customer sentiment.

IBM ProductsCognos 10, SPSS Modeler & Text Analytics

Solution Benefits

Sales & Marketing Dashboards

Churn Management through advanced predictive analytics


Call Center Next Best Offer

Demo Description

Provides real-time ‘Next Best Offer’ capabilities to Call Center agent, through on-the-fly churn prediction and recommendation engine

Analyze customer behaviors, calling patterns, social networks and all customer data (structured or not) available from CSP to identify and predict valued customers at risk of future cancellation, reduction or non-use of service.

IBM ProductsMDM Server, SPSS, ILog BRMS, TABI

Solution Benefits

Real-time Recommendation engine for the Call Center

Reduce Churn & Increase Customer Satisfaction


Real-Time Campaign with Unica & Streams

Demo Description

This set of BAO demonstrations show how to combine powerful Unica Enterprise Marketing Management suite with Streams Real-time Analytic Platform to improve the end-to-end marketing management

Three use-cases are shown:• Outbound campaign, enhanced with Real-time Monitoring and advanced predictive analytics• True real-time, event-based, campaign• Interactive Marketing with real-time personalization

IBM ProductsUnica Campaign, Unica Interact, Cognos Real-time Monitoring, InfoSphere Streams, SPSS

Solution Benefits

Enhances real time responsiveness to customer behaviour patterns

Provides smarter campaign capabilities


Big Insight – Web Log Analysis

Demo Description

The Sample Outdoors Company has many visitors a year to their website and only a subset resulted in purchases. They would like to know what is happening to the other visits?

The demo shows how InfoSphere Big Insight perform web log analysis to get valuable customer insight and analytics

Typical insight that can be extracted:

Number of pages visited

Exit pages

IBM ProductsInfoSphere Big Insights, System T (Text Analysis)

Solution BenefitsWeb site analysisBig Data processingCustomer Insight


Network Analytics AcceleratorDemo Description IBM network analytics framework enables a network data warehouse for intelligent operations for a smarter network Single view of Network, Customers, Services, Handsets and Profitability Demo Use-cases: Subscriber Analysis, Handset Analysis, Web traffic usage analysis

IBM ProductsNetezzaPartner ProductsVentraq - Network Analytics Accelerator

Solution Benefits• Access to data sitting in the silos• Models that correlate the data across the silos• Enable end to end detailed/historical analytics that map Customer to Network to Services• Speed, Simplicity, Scalability, Smart


Intelligent Site Operations (ISO)

Demo Description

The intelligent site operations solution for telecommunications from IBM helps you instrument the management of your mobile network passive infrastructure and integrate it with active network management. Our goal: to improve your operations and services, reduce operating and energy costs, increase revenue streams and help you better manage your energy footprint.

This demo takes you through the following use cases:

Temp Rising - Door OpenSensor detects rising temperature, solution determines technician scheduled on site, advises technician to close door

Power Failure - Prioritized RefuelingCommercial power failure, solution prioritizes order of sites to be refueled by remaining battery life time

Fuel theft detectionSolution detects high fuel consumption together with removal of tank cap –> alert authorities of fuel theft

IBM Products Tivoli, Cognos, Maximo, ILOGPartner Products Kentrox

Solution Benefits● Manage the life cycle and maintenance of all asset types on a single platform.● Introduce cost-saving efficiencies through better data integration.● Use labor more effectively ● Lower your environmental impact.● Comply more easily with regulations.


ISO: Workforce and Energy Optimization

Demo Description

Workforce Optimization use case• Cell Techs review all Service Requests, Work Orders,

and Preventative maintenance records, and can filter/prioritize their workload related to the cell sites they’re responsible for.

• Enabling features including integration w/ Google Maps widget for increased mobility and efficiencies.

• Integrated Vendor management allows cell techs to systematically assign and route work orders, provide vendor access to get and complete jobs, while the cell tech manages their progress

Energy and Environmental Optimization• Environmental Tracking Dashboards that provide Energy

Optimization related KPIs to help assess very broad as well as specific environmental performance.

• Real-time Exception/Fault reporting, and real-time Non-Exception environmental data analysis.

• Ability to Change Environmental settings automatically based upon specific conditions being met. IBM Products

Cognos, MaximoPartner Products Kentrox

Solution Benefits•

● Enhanced visibility of workforce operations /efficiency•Alignment w/ top level issues and health of network•Alerts-based Business Rules•The creation of energy management and control significantly changes the ability to achieve corporate green goals, reduce energy spend, and improve longer term designs by using business analytics


Self Organizing Networks

Demo Description

Implementation of the SON Energy Saving Use case.

Based on performance counters from 2G and 3G cells the SON algorithm proposes cells that could be switched to energy saving mode and other that should compensate for those.

A business process automates the orchestration of the business rules and the SON calculations.

Business rules take into account blacklisted cells, calendar events, cell priorities and planned maintenance or outage.

The solution is based on the outcomes of a PoC ran 2011 in a live network of a German operator. IBM Products

InfoSpere Streams, ILOG, WPS/TPAE, Cognos

Partner Products Actix

Solution BenefitsThe SON Architecture is modular, flexible and extendable to

serve multiple SON use cases as a vendor neutral and multi-domain solution (avoiding ‘vendor lock’).

The IBM SON solution is designed as Telco operational high-scalable and mature SON framework and identifies, tests, integrates and certifies SON 3rd party Algorithm into anIBM SON partner ecosystem



Demo Description

We have implemented three use cases to demonstrate the capabilities of IDS.

1) Offer QoE upgrade to high value subscribers while streaming.Focus on policy definition and enorcement. While a user streams a video from an OTT site we detect his current rateplan and make a offer to upgrade to get better use expereince.

2) Analytics as a serviceBased on the data we get from policy control and optimization componetns we show a set of dashboards an operator could sell to selected OTTs as a service.

3) Operator controlled toolbarThis feature of the FlashNetworks Harmony component enables operators to inject a toolbar in any site the user browses to. This toolbar is context aware and recommends additional actions to the user.

IBM Products• Netezza, CognosPartner Products• Bytemobile, Openet, FlashNetworks

Solution Benefits

IBM’s Intelligent Data Services provide a Differentiated User Experience and enable an operator to “Monetize Content and Insights” to the Subscriber and the Content Provider


Wireless Optimization (Bytemobile)

Demo DescriptionThis demo focuses on the video optimization

capabilities of Bytemobile

Streaming live videos we show the impacts of

• lossless optimization• lossy optimization• dynamic bandwidth shaping• policy controlled optimization

on user experience and bandwidth management

IBM Products• n/aPartner Products• Bytemobile (unison)

Solution BenefitsIntegrated with industry-standard hardware, these applications provide a full complement of functionality for network capacity management – caching, compression, content filtering, video and web optimization, policy enforcement, connection/traffic management and traffic analytics•●


Wireless Optimization (Sunbay)

Demo DescriptionIn a first version of the demo we focus on the

client-mode of Sunbays Netsnapper

In the demo of the Netsnapper solution we focus on the features around connection and session management as well as compression of the user traffic between mobile device and the core network

IBM Products• WAS, DB2Partner Products• Sunbay (Netsnapper)

Solution BenefitsIntegrated with industry-standard hardware, these applications provide a full complement of functionality for network capacity management – caching, compression, content filtering, video and web optimization, policy enforcement, connection/traffic management and traffic analytics•●


Deprecated or combined with others


BAO: Customer Experience Management with SPSS

Demo Description

This asset shows real-time customer churn score and propensity models, by integrating Tivoli Netcool Customer Experience Management (TNCEM), which provides end-to-end visibility of a customer’s actual experience, with SPSS, which provides advanced predictive analytics

The output of the propensity models are made available to business users through CognosNow!, with real time dashboards, graphs and reports.

The monitored network SLAs are integrated with SPSS to create new and enhanced customer churn and call centre propensity models.

IBM ProductsTivoli Netcool Customer Experience Management(TNCEM), SPSS

Solution BenefitsEnd-to-end visibility of customers’ actual delivered experience.Reduce churn and increase satisfactionIncreased accuracy of predictive models


BAO: Customer Retention Analysis by Social Network Analysis

Demo Description

This demonstration shows the integration of thesolution components to create a retentionstrategy report. This report takes into account the profitability of accounts as well as retention strategies that are based on profitability and the risk of churn. The risk of churn is derived from a set of rules that are applied to various data sources and finally tag accounts with their probability to churn.The results of social network analysis are used to to identify valuable customers.

The following solution components are integrated and shown during this demo:Snazzy, Tag Editor and Tagger, Churn Rule Editor, Cognos BI reports on Churn Analysis, Profitability Analysis, Retention Strategies.

IBM ProductsCognos BI, IIS, Snazzy research asset,Tagger a GBS asset

Solution BenefitsImprove Telco churn management by adding social network perspective without replacing existing infrastructure

ProfitabilityAnalysis Report

ChurnAnalysis Report

RetentionStrategies

Social Network Analysis

Other Data Sources

RetentionStrategy Report

Other Data Sources


BAO: Liquid Analytics - CashDash

Demo Description

Liquid Analytics provides a real-time ecosystem for cash inflow analysis for prepaid service providers.

We demonstrate how analytics can be applied to real-time data streams from for example a voucher management system or a prepaid billing system.The demo walks you though a set of dashboards that are used to analyze actual service usage and recharge revenues.The live data feeds are based on the Comverse One interfaces.

IBM ProductsCognosNow

Solution Benefits


Provides Key Product Usage Insight


BAO: Real-Time Personalized Campaign

Demo Description

This new BAO demonstration shows how a campaign management solution can be infused with "Points of Agility". In particular, it shows integration with Real-time Analytics (Cognos Now!) to monitor live service usage, integration with a rule-based personalization engine, and an intelligent channel selection engine (rule and presence-based). The goal is to increase sell by drastically increasing the "velocity" and personalization of a campaign program, going from weeks/months to hours/minutes.

This demo integrates several assets like "Liquid Analytics", "Smarter Campaign" or "SNTellink".

IBM ProductsCognosNow, ILog, SPSS, InfoSphere Streams, Campaign Mgt Accelerator

Solution Benefits


Provides smarter campaign capabilities


BAO: TSL, using BSC ISAS facilities, has build an end-to-end Information & Analytics showcase with IBM hardware and software

Demo Description

Provides a consistent and realistic architecture to demonstrate to our clients

Show live end-to-end industry business solutions in the domain of Information Management and Business Analytics

Show and prove major IBM software business value (InfoSphere streams, Customer Insight, ISAS, COGNOS, SPSS …)

Build a Proof-of-Concept capability to integrate data from clients and show the use-cases customized with client’s data based on pre-defined data models and reports available in InfoSphere Warehouse Model Packs

IBM ProductsISAS, MDM, MDM4PIM, Cognos, SPSS, TDW, IIS, Streams

Solution Benefits

Real-time Recommendation engine for the Call Center

Reduce Churn & Increase Customer Satisfaction


Catalog Driven Order Management

Demo Description Implementation of an order fulfillment process

The dynamic SOA demonstration highlights how to introduce dynamicity and flexibility in an order fulfilment scenario through a Service Oriented Architecture (SOA) approach.

This demonstration shows the use of WBSF and WTCP for building a product catalog order fulfillment business process doing product decomposition in services and resources that are provisioned dynamically.

Integration between OSS/BSS components like product catalogue, billing, CRM, and IMS network components like HSS, XDMS, Media Server, is done using WebSphere Business Service Fabric and the associated Telco Pack and is fully compliant with the NGOSS telecom standard (eTOM, TAM, SID,).

IBM ProductsWBSF + WTCP, WBM,

Solution BenefitsOSS/BSS Transformation Business Process Agility

2.2.5 Test Service End-To-End

2 .Verify Service Feasibility

1.5.5.5 Complete Customer Order

Notification

Ordered, Customer ID, Product ID,

OrderID, Customer ID, Product ID,

Configuration Param<Buddy List>

Order ID, Customer ID,

Product ID

OrderID, Customer ID, Product ID,

Configuration Param <Buddy List>

Customer ID, Product ID

1. Order Entry Select Negotiate

Product

2 .Service Configuration & Provisioning

1 .Order Management Issue Order


SID-Aligned Telco Data Model in MDM4PIM

Demo Description

This demonstration shows a SID-aligned Telecom Data Model loaded into MDM4PIM, to be used as the master product catalog. Several catalogs have been created to implement the SID-based Catalog structure, from the commercial Product Offering, down to the technical resources. This data model provides high flexibility to model entities and various types of relationship and rules between those entities.

IBM ProductsMDM4PIM

Solution BenefitsUse of Master product catalog in OSS/BSS transformation – SID compliance


Quad-Play Order Fulfillment with SterlingOSS/BSS Transformation Jumpstart with RDEDemo Description

Demo Use-case:The Communication Service Providers often acquires a mobile operator or consolidates their Wireline and Wireless business to offer a Quad Play bundle: DSL, VoIP, IPTV and Premium Wireless. The new service is added to their order handling master business process with Business Services based on TM Forum specifications

RDE-A is an offering designed to jumpstart OSS/BSS transformation engagements leveraging IBM Middleware, RDE-A integration assets and best practices, and OSS/BSS Subject Matter Experts.

The OSS/BSS Transformation demonstration is leveraged to demonstrate RDE-A capabilities by showcasing the integration of OSS/BSS applications with IBM BPM & Telecom Pack

IBM ProductsSterling Order Management, IBM BPM, Telecom Pack

Solution BenefitsReduce risk and improve time-to-market for OSS/BSS transformation projects.

Tsl list of assets 2012 03-20 v17

Business

solution description

master product

time recommendation

unica amp

infosphere

full life

solution benefits

unica amp