TRW Report

Birla Institute of Technology and Science –Pilani

KK Birla Goa Campus

Analysis on MTV RoadiesApril 12, 2012

Topic: Analysis on MTV Roadies

SUBMITTED BY:

Akshay Sohal 2010B3A1229G

Devanshu Seth 2010C6PS444G

Ishan Mehta 2010B4A8605G

Mayank Shrivastava 2010A8PS390G

Siddharth Aggarwal 2010B2A4642G

SUBMITTED TO:

Ms. MANISHA DIXIT,

Instructor, Technical Report Writing,

BITS PILANI K.K. BIRLA GOA CAMPUS

DATE: 12-04-2012

IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF THE COURSE TECHNICAL REPORT WRITING

TA C312

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Table of Contents(i)

.Acknowledgements.............................................................................................................................5

(ii).Abstract..............................................................................................................................................6

1. Introduction........................................................................................................................................7

2. About the Show.................................................................................................................................8

2.1 Roadies History............................................................................................................................9

2.2 Judges............................................................................................................................................10

2.3 Caste & Crew..............................................................................................................................12

3. Inductions..........................................................................................................................................13

3.1 Registration Form.............................................................................................................................14

3.2 Group Discussion.......................................................................................................................14

3.3 Personal Interview....................................................................................................................15

4. Format................................................................................................................................................17

5. Success Mantra...............................................................................................................................19

5.1 Online Strategies.......................................................................................................................20

5.2 Extensive use of Social Media..............................................................................................21

5.3 Miscellaneous Strategies........................................................................................................22

6. Strategy Analysis............................................................................................................................24

6.1 Social Media Analysis..............................................................................................................24

6.2 Social Sentiment Analysis......................................................................................................25

6.3 Search Trend Analysis.............................................................................................................27

7. Impact on Viewers.........................................................................................................................29

8. Awards................................................................................................................................................30

9. CONCLUSION.................................................................................................................................31

10. Appendix..........................................................................................................................................32

10.1 Questionnaire............................................................................................................................32

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10.2 Statistics..........................................................................................................................................35

11. Bibliography.........................................................................................................................................40

Acknowledgements

This report has been made possible by the help of a number of people. We

would like to thank all the students who took the time to fill out our survey,

providing us with insights into their valuable responses. Most importantly,

we would like to thank our instructor, Ms. Manisha Dixit, for giving us the

opportunity to work on this report, and for her constant support and

guidance.

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Abstract

The report beginning from the filling of an application form, till the end of a

Roadies season and evenbeyond includes all the aspects related to the

show. It gives a detailed idea about the response ofthe viewers to the show

and the outcomes of the analysis show that roadies presently the

mostpopular reality shows on Indian Television with an astounding

viewership. This can also be seenfrom the extent of the response achieved

by its Facebook page. The show has also been renownedas the ‘most social

show in the world’ despite having a viewership of only 3.5 million in

comparisonto other competitors having a viewership ranging from 7 million

to 21 million because of the level ofpublicizing and marketing used by the

producers. With the on-going success of the show and seeingits growth, one

can easily expect it to touch even greater heights in the market of reality

shows inthe future.

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Introduction

Roadies ispresently the most popular reality shows on Indian Television with an astounding viewership. It’s a show aimed toprovide adventure, fun, thrill and experience through various exhilarating tasks, which the players complete during their journey. The main purpose of this report is to present an informational and statistical analysis of the show – “Roadies”.

The scope of the report stretches from the initiation of the adventurous journey of roadies to its rewards, viewership and the impact of the show on the viewers.

The report addresses to Ms Manisha Dixit, Faculty-TRW, BITS Pilani K.K. Birla Goa Campus, Goa.

The induction procedure of the show is stated along with the Roadies journey. A questionnaire was conducted upon which an analysis is done to find the response of the people towards the show. The points in the theory are analysed on the basis of the survey. Apart from this, information has been gathered from sources like internet, magazines etc. about the show and the judges. The report summarises all the information from the fore-mentioned sources.

With an effective analysis of the results of the survey, and using the available information about the show, various strategies have been analysed to find out the best way to clear the inductions and perform well in the show.

The report begins with an introduction and a background giving an idea about the show, judges and various other prominent people associated with the show. This is followed by clearly mentioning the purpose of the report and the width of its scope. The report is addressed to Ms Manisha Dixit, Faculty- TRW, which is clearly mentioned above. The basic principles and detailed information about the show follows. Facts related to the show, information about the judges and the remaining cast and crew is provided. The procedure of inductions to the show and the general format of the show

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are elaborated upon. A structured strategy analysis is presented later. The report then discusses about the impact of the show on viewers of differing age groups followed by the general review and awards given to the show. Afterwards, the report states the sources of information and the methods used for gathering information from these sources. Following this is a general structure of the report.

About the Show

_________________________________________

The show is built around the concept of travelling long journeys on bikes to

reach the destined location for tasks, therefore the name “Roadie”. The

word “Roadies” bring out the madness, craziness, enthusiasm, sob stories,

fake-ness & a lot more amongst the youth of India. As the auditions for the

show begin, people await & prepare for days. The D- Day is jam packed with

people which starts with GDs, forms and more & ultimately facing the

judges’ trio – Raghu, Rajiv &Ranvijay.The craze for this show is evident

from the thousands of applications they get from wannabe participants, in

each city. It differs from the other reality shows in many ways. Here they

are not looking for any singers, dancers, actors, pretty faces or so called

“celebrities”. It’s an adventure oriented show but they don’t expect the

participants to be great athlete or adventure junkies. They generally select

teenagers and people in their early twenties, though this is no rule. If

judges like you, you can be a “Roadie” irrespective of your age.

Raghu Ram and Rajiv Laxman [Twins] are two people who usually

take the personal interviews for this reality show. They are well known for

their frank behavior and free usage of slang and abuses with the

interviewees and the contestants. They claim that it is to motivate them and

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get the best out of them. They are also well known for their qualities in

judging the interviewees and ability to motivate them with courage.

Roadies History

Roadies is a reality television show which is aired on MTV India, this show

was started on August 15th 2003 and there have been 8 seasons of roadies

till now. Roadies started with 7 contestants from all over the country. No

official winner was declared as no one could complete the task. But Ranvijay

got the fame and turned out to be the most happening next VJ on MTV and

hosted all the next roadies.

List of Roadies Winners:

Season 1 winner- Rannvijay Singh from Mumbai

Season 2 winner – AyushmannKhurana from Chandigarh

Season 3 winner – ParulShahi from Delhi (The first female roadies winner)

Season 4 winner – Anthony Yeh from Kolkata

Season 5 winner – AshutoshKaushik from Saharanpur

Season 6 winner – NaumanSait from Bangalore

Season 7 winner – Anwar Syed

Season 8 winner – AnchalKhurana (The second ever female to win the title)

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The one real change in Roadies 4 was that, along with the host

Rannvijay, there was a surprise entry of Bollywood actor Gulshan

Grover who would be shown up at strategic intervals to bring twists in

the game.

The fifth season was the first time when an "Advantage task" was

introduced. The winner of the "Advantage task" gets some advantage

in the vote out, which may include multiple votes or being the only

one(s) to vote.

The season 6 of roadies was also known as "Hell Down Under"

because the second half of season took place in Australia and the

tasks were reminiscent of Hell. This is the first time in MTV Roadies

history that Nikhil Chinnappa was replaced by Raghu's identical twin

brother, Rajiv Laxman.

In Roadies Season 7, Irfan khan replaced Raghu, but ironically he

made contestants to perform tougher tasks. In this season, Ranvijjay

singh travelled with contestants to Africa. Auditions for this season

were held completely online to prevent rowdy behavior by youth

which used to occur at audition venues.

MTV Roadies, Shortcut to Hell, was the eighth season of MTV

Roadies. The audition was done for the first time by 3 judges including

Raghu Ram, Rajiv Laxman and Rannvijay.

MTV Roadies 9: Everything or Nothing is the ninth season of MTV

Roadies which has started airing on MTV India from 7 January 2012.

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Judges

Roadies judges are known for their toughness and aggression. They take

almost everyone to task, sometimes even physically throwing candidates out

of the room if they the candidates tend to cross their boundaries.

Raghu Ramalingam (Raghu Ram ) was born in Andhra Pradesh, India,

and raised in Delhi.He is the senior supervising producer at MTV India and

the executive producer of the reality television shows MTV Roadies and

MTV Splitsvilla.

Rajiv Laxman is a presenter of the show MTV Roadies.He is the twin

brother of Raghu Ram, who is also involved in the show.

The brothers did their schooling from Delhi Tamil Education

association Senior Secondary School, R. K. Puram, Delhi. They attended the

University of Delhi. In the first year, both were students of the university's

Deshbandhu College, but in the second year, they joined its Sri

Venkateswara College. They dropped out because of poor academic results

in the third year.

In the survey conducted there was a general consensus among

the viewers,about 45 % of them feeling that it is the free use of

slang language that truly makes Raghu and Rajiv as the true

face of roadies

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Rannvijay has been associated with "Roadies" from the very start.

Ranvijay Singh Singha (born March 16, 1983 in Jalandhar), is a VJ and

Bollywood actor known for his role as a loud mouthed judge on MTV India's

Roadies. He was a participant and also the finalist in the first season of MTV

Roadies (2003), which lead to him becoming the host of the same show in

season 2 and 8.

Caste & Crew

Ranvijay Singh, Raghu Ram and Rajiv Laxman are the hosts, judges and

producers of Roadies. The road crew (or roadies) are the technicians or

support personnel who travel with a band on tour, usually in sleeper buses,

and handle every part of the concert productions except actually performing

the music with the musicians. This catch-all term covers many people: tour

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managers, production managers, stage managers, front of house and

monitor engineers, guitar techs, bass techs, drum techs, keyboard techs,

lighting techs, pyrotechnic techs, security/bodyguards, truck drivers,

merchandise crew and caterers, among others.

Inductions

_________________________________________

The most unique thing about Rodies is its selection process is indeed more interesting than the show itself. Raghu quite literally rips apart Wannabe

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Rodies in his own style, which is fun to watch. He’s sharp, witty, funny and has got a great sense of humor. If anyone tries to fake it during the interviews, he/she is gone. He insults and abuses almost all the applicants (including girls). Some of them get insulted so badly, that you wonder why they choose to make fun of themselves on the national television! But, that’s what the sadistic entertainment is all about, isn’t it? It’s always fun to watch others making fun of themselves!

Auditions are held in various major cities in India such as Pune, Kolkata, Delhi, Chandigarh, Hyderabad, Jaipur, Bangalore and Ahmedabad. People who turns up for the audition are made to undergo a group discussion, following which, selected candidates are chosen for personal interview conducted by Rannvijay Singh, Raghu Ram and Rajiv Laxman [Twins]. The interview round is deliberately acrimonious to test the participant's attitude, tolerance and patience levels. In the first two seasons, 7 Roadies were selected. Since then, this number has been increased to 13. There is no limit as to how many times a person can audition. Raghu Ram, who’s the producer of the show, has virtually given birth to it and so he can make or break rules, select or throw people out of the show as per his whims and fancies.

In the survey conducted, when the people were asked ‘Why do you think people go for Roadies Audition?’, 81% of the people replied that they go for fame, while 56% of the people say it’s the money they are attracted to. Almost equal number of people say that people go for Roadies audition because they want to prove themselves or they just seek some adventure in their lives.

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Registration Form

Roadies registration forms are made available on the MTV India website. Interested candidates are required to go through the questions and write suitable answers accordingly. It is the thing that judges take into consideration before meeting the contestants personally. These questions give the contestants an opportunity to assert their individuality. Shows like Roadies look for different characters and not someone who wants to be like someone else.

When going through a form, what the judges seek is the ability to stand out from the crowd. A loser has an equally good chance of being selected as this show looks for different characters. The form is as important for the selection as is the personal interview.

Group Discussion

After the form filling and registration, the participants are required to undergo group discussion. This is the first time they make a physical appearance in front of the moderators and MTV. Hindi is our national language and the judges lay a lot of emphasis on it. Abusing someone physically is not allowed during group discussions and the show as well. For Roadies, the moderators look out for a person with a strong viewpoint. You either have an opinion or you don't. There is no place for people who don't have a say. A lot of group discussions are based on the facets of Indian culture and women's rights. Some of the topics used are:

1. Team Anna's demands for corruption free India, by passing Jan Lokpal Bill was legitimate and justified? Support your point.2. Do you see NarendarModi as a mass leader after the SC verdict?Support your answer.3. Do children below the age of 20 be allowed to take part in Reality Shows?

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4. Are Reality Shows "Reel" or "Real”?5. Can a chauvinist lead a society in democratic government?6. Do pre-marital affair be validated in society?7. Mobile phones should be given to school goers. Discuss its' pros and cons.8. Should Anna Hazare's campaign be called as "Anti-Democratic”?9. Sports should be made as a compulsory subject in schools. Do you agree or disagree?10. Is cricket is over commercialized in India?

Personal Interview

The candidates are selected for the personal interview by the moderators of the show and Raghu Ram himself. They assess the candidates on the basis of their registration form and performance in the group discussion. According to Raghu, “The interview will bring out your real personality in the open and this will be the right time to show your nerves of steel.”

During the interview, the judges will resort to various means so as to test the candidate’s reaction to various situations. The judges primarily want to see how they will react under pressure in the show (After all, the TRPs of these shows thrive on nasty fights and reactions of the contestants). All they are looking for is: Rodies. Strangely, they have never clearly stated what qualities they are looking for in the participants. They just want people who are “interesting”. Being interesting or not is highly vague and subjective perception and as a result, anyone and everyone who wants an instant fame tries his/her luck in the Rodies interviews.

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When asked to comment on ‘Judges delving into the personal lives of candidates is fair.’, the response was erratic to some extent. 36% of the people chose to be neutral, while 22% agreed to the fact.

However, 14% disagreed to this and 17% think that delving into someone’s personal life is immoral.

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Format

The selected Roadies are provided with Hero Karizma bikes to travel on a pre-decided route. Each episode features a vote-out at the end in which the Roadies eliminate one of their fellow Roadies by an anonymous vote, thereby decreasing the number of Roadies carrying on with the journey. However there are some episodes in which Roadies can get immunity and hence can not be voted out. Each episode consists of number of tasks or challenges which the Roadies have to perform.

Types of Tasks –

Immunity Task Money Task Advantage Task (Season 5 - present) Karizma Task

Immunity Task- In "Immunity tasks", the team or roadie which wins gets Immunity. Such a team or roadie is safe from vote-out i.e its members cannot be voted-out in that particular episode.

Money Task - Successfully completing the "Money tasks", the Roadies add cash to their account.

Advantage Task - The fifth season was the first time when an "Advantage task" was introduced. The winner of the "Advantage task" gets some advantage in the vote out, which may include multiple votes or being the only one(s) to vote.

Karizma Task - There are also some "Karizma Tasks" which can also be one of the other tasks. By winning the "Karizma Task", Roadies can win a Karizma Bike.

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The tasks are either team-based or individual-based. The Roadie who survives till the end is declared the winner and walks away with the total cash accumulated by performing the money tasks.

People were asked to rate the level of difficulty in the show on a scale of 1-5. 1 meants very easy and 5 implied very hard.

64% of them think that the tasks are considerably hard, while 25% say that the tasks given to the contestants are moderate.

Girls are also an important part of the show. Usually the tasks involved are different from those performed by the boys. The viewers also agree that the girls are strong enough to compete in the tasks. When asked, 78% of them answered with yes.

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Success Mantra

A 9 month trans-media campaign which resulted in establishing MTV

Roadies as the most talked about brand in India. This campaign made MTV

Roadies the envy of the brand managers of every youth brand in the

country. Not only did Roadies establish itself as a giant in the social media

space in India but also got India noticed in the International space (It’s the

6th most engaged Facebook pages in the world). It busted myths of TV

content not being consumed online and also myths which assumed Roadies

to be too amateur for an evolved audience platform such as Twitter. A

campaign which was completely for the users at every step and which

helped tailor on-air content based on how the audience in the digital space

was responding to previous content. A campaign which integrated TV,

Outdoor, Mobile and Digital Media. A perfect example of how a campaign

should use its website, WAP site and social presence.

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Online Strategies

The credit for the popularity of MTV Roadies goes to its seamless use of

media that was strategically utilized to create a buzz around the show. The

effort began way back in mid 2008 when Roadies 5.0 was introduced at an

international platform.

The internet is used extensively to promote the game show, primarily

targeting wide number of youths online these days. For the first time

auditions were conducted online and a dedicated website was conceived.

A separate Youtube channel was created exclusively for Roadies after

Season 8, which is currently having a viewership of 10 Million. Sneak peeks,

full episodes, behind the scene pictures, gossip & leaks and uncensored

clips are uploaded on a regular basis to publicize the show.It has

consistently been in the top 5 channels viewed in India.

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Extensive use of Social Media

Spearheading this campaign is Orkut and Facebook. MTV came up

with its official community in Orkut, which attracted thousands of members.

Soon, a dedicated community for Roadies followed it. Today the count of

members on both these sites together has surpassed two lakhs.MTV

Roadies also began with an ambitious objective of making it’sFacebook

page to be India’s most engaged page.MTV Roadies Facebook page On-Air

Programming Content was edited according to the fan’s demands. FB-

Meetups/Tweetups before airing of episodes. Regular polls & tweets to find

out who is trending on the show.Live chat with Raghu, Rajiv, Rannvijay&

contestants! Raghu’s blog on the website.Contests on Facebook & Twitter.

While Roadies is a big hit on Facebook, its journey began on another

social networking site that was very popular in India in 2008: Orkut. The

first season of Roadies Battleground (RBG) - an online and highly interactive

model of the main game, debuted on Orkut in 2008. RBG was started to

retain connect with Roadies fans when the show was off air. It enabled the

show to choose its first contestants for the next season. The contestants

were given tasks online. They had to shoot themselves performing them and

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upload the video online, giving them a chance to directly enter into the

interview.

The platform for season one of Roadies Battleground was Orkut. By

the second season, RBG had its own micro Web site on MTV. The third

season of RBG in 2010 had 250 videos that were uploaded. Only one of

them was uploaded by a girl. The Roadies team decided that had to

change. They changed the RBG format. They split RBG into a team event

with three members, out of which one had to be a girl. The response was

astounding. Three thousand videos were uploaded for season four. The final

episode was telecast on TV. Season 1 of Battleground was an astounding

success with 1,70,000 members joining the community online and

approximately 2,80,000 people downloaded the gadget.

Added to this effort were other things such as Orkut themes, initiating

discussions, blogs etc. MTV also tied up with Zapak to introduce micro

gaming sites. Although Twitter was an ancillary medium for promotion, still

live tweeting was done during the airing of the show to keep the Roadies

trend alive.

Impact – Outcome

40,000 community members – Grew to 1,70,000 during this period

2,80,000 users added the Sony Ericsson branded Roadies

Battleground app to their profile

70% of users who added the application actually filled the additional

forms to participate to become a ‘Roadies’.

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Miscellaneous Strategies

MTV’s web campaigning is well backed with it’s offline marketing activities.

Through a synchronized offline-online communication plan, MTV managed

to keep the buzz alive for their hugely popular reality show, even when the

program is not running. Through constant repeat runs of the show,

launching the cheat code and involving ex-roadies on shows like MTV

Splitsvilla, helps in publicizing the show and keeping the Roadie spirit alive.

Traditional platforms like on ground, television and marketing was

utilized to draw participation online. Moreover, a 360 degree marketing

approach was used to attract a larger number of sponsors for the show. This

approach integrates various media platforms like Online Media, Social

Media, Mobile Media and offline platforms, consequently providing MTV an

opportunity to promote themselves and their sponsors on a wider platform.

Idea Mobile Roadie Challenge:

Idea cellular, along with MTV India launched this campaign to

give internet users across the country a chance to become MTV

Roadie. It’s an integration of mobile and digital platforms to provide

users with a virtual experience by auditioning online. Approximately

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5700 visitors and 2500 registrations have been recorded since the

time the property went live.

Strategy Analysis

Social Media Analysis

MTV Roadies is presently 3.5 million strong on Facebook. It is

also the 5th largest in terms of sheer volume, 6th most engaging page

on Facebook in the world & #1 most engaging in India, hence

achieving its social media objective.

Monthly active users on MTV Roadies Facebook are 1,574,139

(78% of total fan base). Total post views per day is 152,788,912

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making it one of the most viewed posts among Indian brands

Interactions 2-3x higher than the top brand pages in India get.

Astounding response on Twitter, surprising to see the evolved

audience like Twitter to be home of die-hard fans of Roadies.

Teams created to remain in constant touch with Roadies fans

24/7, targeting wide number of youths online on social

networking sites.

The first online video of Roadiesseason nine had 250,000 views

on itsYouTube channel on day one. Roadies come out with a TV

episode every week. It comes out with a ‘Webisode’ every day.

The first Webisode had 300,000 views.

The on-air version of the show allows only 13 consumers to

participate, but by extending to the online platfor8m they had

the opportunity to take this show live and open participation to

50 million internet youth in the country.

Social Sentiment Analysis

Roadies the biggest, oldest and the most successful TV show on Indian Television has changed MTV’s fortune. With a fan base of 3.2 million (and growing), it’s the most popular thing Indian youngsters want to talk about.

Brief analysis on data based on Roadies Season 8

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The popularity of Roadies 8 is reflected from the fact that, on an average, every 46 seconds Roadies 8 get socially mentioned online.

MTV Roadies, a dynamic and youth oriented brand has a 12:1 (positive to negative) social sentiment ratio.

This reflects that for every 12 positive conversations about the show, there’s one negative also.

People are mentioning and talking about Roadies8 on different online platforms, the top platform are as follows:- Digg- YouTube- Google Blog- Facebook

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This was quite evident in the survey conducted in which about 67%of the viewers followed the rodies facebook page.

However, the social mention about Roadies 8 is not active on Twitter which definitely needs to be worked upon.

Search Trend Analysis

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Search Trend shows that online users started searching for

information related to Roadies 8 from August Itself.

This reflect that popularity of the show that people were

awaiting for information about the Roadies 8

However from January there is a significant abrupt increase in

online searches about Roadies 8.

Roadies 8 started in January and ever since people are

searching information, news, videos about roadies in large

number

Trend analysis about Roadies

also reflect an important thing

about its regional search

where Madhya Pradesh again

is the leader in search followedby Gujarat and Delhi.

There is an enormous search trend going for Roadies 8 where

most of the search about Roadies are on Breakout which shows

that Roadies 8 is searched beyond a normal pattern compare to

any other brand

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Roadies8 is most searched for:

– Roadies Theme Song / lyrics

– Roadies Audition (mainly videos)

Impact on Viewers

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According to the youth, the best thing about MTV Roadies is their

unpredictability. Every season, they raise the bar and the tasks get tougher.

It is this dangerous effect that reality TV has on kids that is sending parents

into the panic mode.

In this connection, some parents say, ever since children started watching

the show, they have been attempting crazy stunts. Sometimes, those

imitating stunts in reality shows are caught. After they are caught, their

parents see a great need in not allowing them to watch the show because

stunts, abusive language and violent behavior are more or less its theme.

Recently a nine-year-old boy hanged himself to death while trying to imitate

a stunt he saw on MTV Roadies. Parents feel helpless as their kids are

convinced that these senseless tasks and the violent attitude that

accompanies them is ‘cool.’ In this regard, Dr K. K. Kashyap opines, “I

caught glimpses of the show when my son was watching it and I was

appalled. A contestant was being humiliated mercilessly and he (his son)

seemed to be enjoying the whole ordeal she was being put through. When I

blurted out my thoughts aloud, he said, ‘She deserves it.’ So it’s not just the

stunts that they want to emulate, but also the whole Roadies attitude.”

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Awards

MTV Roadies has won a number of awards, most notable being the

‘Most Social Show in the World Award’ at the 2011 Mashable Awards

beating shows like WWE Raw, Attack of the Show, The Glee Project,

Supernatural, Pretty Little Liars and Bones, becoming the only Indian

show ever to win this award. The Mashable Awards are the equivalent

of the Oscars in the digital social media landscape.

This year, Indian Government also announced to leverage the

Roadies auditions by allowing the contestants, who have passed the

interview stage, a direct entry to the IAS interviews bypassing nearly

two years of exhausting prelims and main papers.

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CONCLUSION

MTV Roadies which is now in its 9th season is India's most acclaimed youth

reality show, where real life people are pitted against each other. It is a

blend of adventure, travel, thrill, drama and survival of the toughest. MTV

Roadies created an instant craze in its first season itself (2003) and today

boasts of the largest cult following for a television show. MTV has

successfully established Roadies as a brand and has extended it across

platforms other than the TV, specially digital with it being amongst the top

10 most engaged Facebook pages in the world; nearly 3.4 million followers

on the popular social network site.

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Appendix

Questionnaire

A survey was conducted, based on a sample size of 2000 Indian youth. The questionnaire is presented below.

MTV ROADIES

We are conducting a brief survey on Roadies as part of our TRW course completion. It won't take much of your time.

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35


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Statistics

61% of the respondents say that they watch reality shows sometimes.

Do you watch reality t.v. shows?

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Popularity of Roadies is suggested by the fact that 97% of the people surveyed have watched

roadies.

Have you ever watched Roadies?

On asking the personal views of the respondents on different seasons of Roadies on a scale of 1-

5(1 being very boring and 5 being very interesting), the following reviews were obtained:

Season 4

This season was mildly appreciated by the audience with 39% of the reviewers inclining towards

the fact that they didn’t get bored by the show, but it was not that interesting.

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Season 5

This season was well received by the audience with 33% of the people saying that they found

the show interesting.

Season 6

The popularity of the show declined in this season with 39% of the people saying that the show

is mediocre.

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Season 7

This season received a good response with 47% of the reviewers saying that they found the

show interesting and worth watching.

Season 8

27% of the people that took the survey, believe that season 8 was as good as season 7 but 19%

are of the mind that they found the season very boring.

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Bibliography

A number of resources were used for the completion of this report. They have been listed below:

Case Study: MTV Roadies – The most Explosive Youth Brand in the Country | IndiaSocial – social media open

http://forbesindia.com/article/big-bet/mtv-roadies-teaches-you-how-to-win-friends/32194/1

MTV Roadies - Wikipedia, the free encyclopedia

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http://en.wikipedia.org/wiki/MTV_Roadies

http://forbesindia.com/article/big-bet/mtv-roadies-teaches-you-how-to-win-friends/32194/1

http://www.indiasocial.in/case-study-mtv-roadies-%E2%80%93-the-most-explosive-youth-brand-in-the-country/

http://www.indiasocial.in/case-study-mtv-roadies-%E2%80%93-the-most-explosive-youth-brand-in-the-country/

TRW Report

Documents

include multiple

birla goa

ms manisha

technical

engaged facebook

manisha dixit

social media

group discussion