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Truth, Myth, and Pith:PhoCusWright’s 2011 Travel Industry Trends
February 16, 2011 A PhoCusWright Online Event
Moderated By
Lorraine SileoVice President,
Research
Douglas QuinbySenior Director,
Research
Cathy SchetzinaDirector,
Communications and Senior Research
Analyst
Carroll RheemDirector, Research
Ram BadrinathanMarket Analyst,
Asia Pacific
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Sponsored by:The PhoCusWright
Subscriptions
• Global Edition• Innovation Edition• European Edition• Financial Edition
For more information:[email protected]
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Agenda
A Look Back A Look Ahead
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2010 Travel Trends Recap
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2010 Travel Trends: How did we do?
1. A Restrained Recovery
2. Online Travel Agencies Maintain Momentum
3. Airline Optional Services – Ancillary No More
4. Mobile Travel Bookings Become Reality
5. Social Media Tops Agendas
6. Getting Local: Mobile, Social and Search Converge
7. Growing Pains Prompt Meta-morphosis
8. Trip Planning Gets Personal
9. Emerging Markets on the Radar
10. Mapping Makes its Mark (reader-submitted)
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© 2011 PhoCusWright Inc. All Rights Reserved.
Polling Question #1PhoCusWright’s Travel Trends for 2010 Were…
a. Spot on – you guys must be psychic!b. Mostly on target – a few that were off.c. 50/50.d. Meh. There were a lot of things that were more
important.e. Completely off base.
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2011 Travel Trends
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2009: We Can’t
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2010: We Shouldn’t
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2011: We’re Outta Here!
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2011 Travel Trends
1. Vacations (Finally) Make a Comeback
2.
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Emerging Markets: No Computer…No Problem
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2011 Travel Trends
1. Vacations (Finally) Make a Comeback
2. Emerging Markets: No Computer, No Problem
3.
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Déjà vu?
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GDS
GDS Distribution: Following the Money
Source: PhoCusWright Inc.
Customer Intermediary Supplier
Travel Agency
$300 ticket2.5
Segments
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GDS
GDS Distribution: Following the Technology
Source: PhoCusWright Inc.
Customer Intermediary Supplier
Travel Agency
$300 ticket2.5
Segments
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Airlines Want to Move From Selling This
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In Retail Displays Like This
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This
and This
To More Like This,
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And Maybe Even One Day, Like This…
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Air Distribution: As Clear as Mud
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2011 Travel Trends
1. Vacations (Finally) Make a Comeback
2. Emerging Markets: No Computer, No Problem
3. Air Distribution: As Clear as Mud
4.
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Too Much Power?
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Irrelevant In
formation
Overload
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2011 Travel Trends
1. Vacations (Finally) Make a Comeback
2. Emerging Markets: No Computer, No Problem
3. Air Distribution: As Clear as Mud
4. Google-ITA: If Not Plan A, then Onto Plan B
5.
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“Mobile” is not a trend.
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© 2011 PhoCusWright Inc. All Rights Reserved.
Travel Industry
Mobile
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2011 Travel Trends
1. Vacations (Finally) Make a Comeback
2. Emerging Markets: No Computer, No Problem
3. Air Distribution: As Clear as Mud
4. Google-ITA: If Not Plan A, then Onto Plan B
5. “Mobile” is Not a Trend
6.
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© 2011 PhoCusWright Inc. All Rights Reserved.
Mobile 1.0
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Suppliers get smart about smart devices
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Suppliers Get Smart About Smart Devices
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The Opportunity to Transform Service Delivery
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2011 Travel Trends
1. Vacations (Finally) Make a Comeback
2. Emerging Markets: No Computer, No Problem
3. Air Distribution: As Clear as Mud
4. Google-ITA: If Not Plan A, then Onto Plan B
5. “Mobile” is Not a Trend
6. Suppliers Get Smart about Smart Technologies
7.
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Suppliers Claw Their Way Back
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© 2011 PhoCusWright Inc. All Rights Reserved.
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2011 Travel Trends
1. Vacations (Finally) Make a Comeback
2. Emerging Markets: No Computer, No Problem
3. Air Distribution: As Clear as Mud
4. Google-ITA: If Not Plan A, then Onto Plan B
5. “Mobile” is Not a Trend
6. Suppliers Get Smart about Smart Technologies
7. Suppliers Claw Their Way Back
8.
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© 2011 PhoCusWright Inc. All Rights Reserved.
Emerging Markets: Which Ones Are Real?
Note: Bubbles are for representation only; they don’t represent the actual size of market.Source: PhoCusWright Inc.
China
Hong Kong
Argentina
Chile India
Indonesia
Brazil
Singapore
Mexico
Market Size
High
Medium LargeSmall
Low
Onl
ine
Pene
trati
on
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2011 Travel Trends
1. Vacations (Finally) Make a Comeback
2. Emerging Markets: No Computer, No Problem
3. Air Distribution: As Clear as Mud
4. Google-ITA: If Not Plan A, then Onto Plan B
5. “Mobile” is Not a Trend
6. Suppliers Get Smart about Smart Technologies
7. Suppliers Claw Their Way Back
8. Emerging Markets: Which Ones Are Real Opportunities?
9.
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Flash Sales Are Hot Hot Hot!
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© 2011 PhoCusWright Inc. All Rights Reserved.
Are Flash Sales Burning Out?
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© 2011 PhoCusWright Inc. All Rights Reserved.
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1. Vacations (Finally) Make a Comeback
2. Emerging Markets: No Computer, No Problem
3. Air Distribution: As Clear as Mud
4. Google-ITA: If Not Plan A, then Onto Plan B
5. “Mobile” is Not a Trend
6. Suppliers Get Smart about Smart Technologies
7. Suppliers Claw Their Way Back
8. Emerging Markets: Which Ones Are Real Opportunities?
9. Private Sale: Flash of Brilliance or Flash in the Pan
10.
2011 Travel Trends
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Tablet Wars Spark a Travel Revolution
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© 2011 PhoCusWright Inc. All Rights Reserved.
Tablets Travel
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1. Vacations (Finally) Make a Comeback
2. Emerging Markets: No Computer, No Problem
3. Air Distribution: As Clear as Mud
4. Google-ITA: If Not Plan A, then Onto Plan B
5. “Mobile” is Not a Trend
6. Suppliers Get Smart about Smart Technologies
7. Suppliers Claw Their Way Back
8. Emerging Markets: Which Ones Are Real Opportunities?
9. Private Sale: Flash of Brilliance or Flash in the Pan
10. Tablet Wars Spark a Travel Revolution
2011 Travel Trends
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© 2011 PhoCusWright Inc. All Rights Reserved.
Polling Question #2Which 2011 Travel Trend(s) will be most impactful? Select up to 3 options.a. Vacations (finally) Make a Comebackb. Emerging Markets: No Internet, No Problemc. Air Distribution: As Clear as Mudd. Google-ITA: If Not Plan A, the Onto Plan Be. “Mobile” is Not a Trendf. Suppliers Get Smart about Smart Technologiesg. Suppliers Claw Their Way Backh. Emerging Markets: Which Ones Are Real?i. Private Sale: Flash of Brilliance or Flash in the Panj. Tablet Wars Spark a Travel Revolution
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Questions?Follow us on
#phocuswright
Moderated By
Lorraine SileoVice President,
Research
Douglas QuinbySenior Director,
Research
Cathy SchetzinaDirector,
Communications and Senior Research
Analyst
Carroll RheemDirector, Research
Ram BadrinathanMarket Analyst,
Asia Pacific
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© 2011 PhoCusWright Inc. All Rights Reserved.
Polling Question #2 ResultsWhich 2011 Travel Trend(s) will be most impactful? Select up to 3 options.a. Vacations (finally) Make a Comebackb. Emerging Markets: No Internet, No Problemc. Air Distribution: As Clear as Mudd. Google-ITA: If Not Plan A, the Onto Plan Be. “Mobile” is Not a Trendf. Suppliers Get Smart about Smart Technologiesg. Suppliers Claw Their Way Backh. Emerging Markets: Which Ones Are Real?i. Private Sale: Flash of Brilliance or Flash in the Panj. Tablet Wars Spark a Travel Revolution
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Sponsored by:The PhoCusWright
Subscriptions
• Global Edition• Innovation Edition• European Edition• Financial Edition
For more information:[email protected]
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Coming soon:
Go to www.phocuswright.com for more information!
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Upcoming Online Event When They Get There (and Why They Go):
PhoCusWright’s In-Destination Activities, Attractions, Events & Tours
Wednesday, March 16, 12pm EST
Presenter:Douglas QuinbySenior Director,
Research
Moderator: Cathy Schetzina
Director, Communications
and Senior Research Analyst
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Thank You!
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