Truth, Lies & APIs - Ross Garrett, Director Product Marketing, CA Layer 7 @ Gartner AADI

Truth, Lies & APIs

Ross Garrett, Director Product [email protected] | @gssorCA Layer 7

May 19th, 2014

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TRUTH :Today, Every Company is a Software Company. Are You?

In 2014, CEOs must focus on leading their organizations to think like and become more like “tech” companies, because within a few years, digital business capabilities will dominate every industry. Urgent action is needed because first-mover advantage is common in digital business, and fast followers must be very fast.

Gartner; “CEO Resolutions for 2014—Time to Act on Digital Business”; Mark Raskino; March 5, 2014

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Banking is changing…

Operation Tap Tap Swipe.The RBS Mobile Banking App

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Retail is changing…

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Cars are changing…

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Even our homes are changing…

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Did you notice a common theme here?

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TRUTH : Mobile is driving new product innovation in all industries

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“By 2015 mobile app development projects will outnumber native PC projects by a ratio

of 4-to-1.”

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Mobile Adoption is Only Accelerating…

Apple App Store:44B downloads

by 2016

App Proliferation

> 75% of enterprises support personally-

owned mobile devices

Bring Your Own Device

Tablets will be the primary computing

device by 2017

Rapid Adoption

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... It’s An App, App, App World

Average apps per device

41Business apps deployed

per device by 2015

25

??

Mobile app downloads

by 2016

44B

Apps Are A Bigger Challenge Than Devices

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LIE : Organizations are building for “Mobile First”

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Mobile is primarily an integration problem!

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Some home truths from our large enterprise customers

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A Lack of Agility

Many devices and many platforms, mean prioritization is required – yet ALL customers/users must be reached

The marketplace rewards innovation and agility

How can IT teams support an agile business as well as a fragmented user base?

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High Cost of Development

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High Cost of Development

Mobile development requires specialist expertise

Businesses are turning to external teams for help

Third party developers struggle to build apps upon proprietary internal systems

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Fear of Further Investment

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Fear of Further Investment

Many organizations invested in expensive SOA programs

Mobile developers detest SOAP based integration!

Businesses don’t want to waste money on yet another vendor fuelled technology wave

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Bridging the divide of App Dev vs. Security

Security/IT Administrator - Control access to assets- Focusing on restricting access- Don’t understand app dev requirements

App Development & UX- Get to market quickly - Measured on number of downloads- Security is something that obstructs UX- Improve user app experience- Don’t have time for evolving security

standards

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Summary & Questions!

Backend APIs and effective API design are critical to mobile app development

API Management offers essential tools to address mobile enablement and access

Web APIs are a developer focused iteration on SOA, not an expensive replacement

Make API & App Security a feature, not an after thought

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Come see Layer 7’s API Defender at the evening reception –Booth #PL4

Director of Product Marketing – CA Layer 7

[email protected]

@gssor | @layer7

Ross Garrett