Trust Me, Im Creative

Trust me, I’m creative.

Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 1

Warning: I <3 this sh*t.


@kidisgoat


@kidisgoat

Sean DallasKidd | Trust Me, I’m Creative 4 Instagram // Twitter // Tumblr @kidisgoat

Who am I, and why am I talking?



this guy >

< Isn’t she awesome!?!?

I don’t have a seat at the table!


The Question is… what table do you find yourself at?


Lets Define: Creative Production -vs- Creative Strategy Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 9

Creative Production: /prəˈdəkSH(ə)n/ noun: production 1. the action of making or manufacturing from components or raw materials, or the process of being so manufactured. (Outputs)


Creative Production: /prəˈdəkSH(ə)n/ noun: production 1. the action of making or manufacturing from components or raw materials, or the process of being so manufactured. (Outputs)


Creative Strategy: /ˈstradəjē/ noun 1. a plan of action or policy designed to achieve a major or overall aim. (Inputs)


Creative Strategy: /ˈstradəjē/ noun 1. a plan of action or policy designed to achieve a major or overall aim. (Inputs)


What’s more important?


Neither!


Production & Strategy are Equal


Good Design ≠ Good Results


What does that mean for “Creatives”


Reading is fundamental.


Warning: IMHO


Being a specialist is great!


Not wanting to expand beyond your comfort zone… not so much Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 22

6 expansion verticals


#1 Design


#2 Video (VPM)


#3 Copy


#4 Technology


#5 Project Management


#6 Research & Analytics


Ok. So you’ve learn some of “the things.”


Well… There’s this other thing


Trust


Trust: /trəst/ noun 1. Firm belief in the reliability, truth, ability, or strength of someone or something.


Trust: /trəst/ noun 1. Firm belief in the reliability, truth, ability, or strength of someone or something.


Where do you get that?


From people!


Talking with People = Building Relationships Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 37

Relationships build on “mutual interests and values”


Relationships Create Opportunities for Trust!


How do you build trust?


It’s not… enough about me, lets talk about me.


When you say you’ll do something… just do it.


Come with questions, not answers.


Actually listen to the words coming out of their mouth.


Learning, Listening, Connecting & Applying


What does that look like?


The bad news: You may find that the “sexier” solution becomes less appealing Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 47

The good news: Great Design & Better Results Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 48

What does that mean?



Created by Vinod Krishna from the Noun Project

Thank you.


Q&A


Trust Me, Im Creative

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