Trust and your business

TRUST

•How do you harness trust?

•How do you become trustworthy

•Advantages of being trustworthy

10 minute presentation

TRUST

• Who can you trust?

Trust in me

TRUST

• Who can you trust?

It’s bonus time

TRUST

• Who can you trust?

Criminal charges

TRUST

• Reliance

• - Turn up on time know your lines

• Integrity

• - Moral and wholesome

• Ability

• - Able to deliver on time

HARNESS TRUST

• Listen more than you talk

• Try not to interrupt

• Find common ground

• Establish your credentials

• The truth sometimes hurts

BECOME TRUSTWORTHY

• Give more than expected

• Concede – take it on the chin

• Be human

• Don’t be vulnerable

ADVANTAGES

• I don’t stay in a hotel without looking at TripAdvisor

• Amazon were really good when I returned the item

• The BBC make the best documentaries

• I’d buy another Toyota car?

DISADVANTAGES

• Would you buy a car from this man?

Miguel Fonseca MD Toyota Europe

DISADVANTAGES

• Honesty is the best policy

• Act now = short term pain long term gain

• Be open use the media

• TV & Radio

• Main website

• You Tube

• Carry a prop

TRUST

• The future of all business

• Nowhere to hide anymore

• Make the social websites love you• “I can understand customers of Toyota feeling let down but I have to say that Toyota

should be applauded worldwide for their actions. I'm sure the buying public will look at the big picture and see that Toyota has their interest at heart. I will now consider buying Toyota, knowing they are paying attention to safety in such detail.”

Robert, Bacup, UK to BBC comment website

SUMMARY

• Appearing on TV taking part in a radio interview three key things

1.1.OPEN AND HONESTOPEN AND HONEST

2.2.NOT VULNERABLENOT VULNERABLE

3.3.FIND COMMON GROUND FIND COMMON GROUND

www.SteveCampen.com

www.CreativeRadio,com

thanks for watching

Any questions drop me an Email: [email protected]