Truecaller Brand Solutions

Truecaller Brand Solutions

CONFIDENTIAL

Safety & ConvenienceCaller ID & Spam Blocking

Smarter ConnectionsReplaces unknown numbers with real

names and faces in your call history

Availabilitymaking outgoing smarter

Making Money DigitalTransfer money right from the app

Quicker + EasierFlash messaging, now available

Our visionto build trust everywhere by making communication safe and efficient.

CONFIDENTIAL

120M DAU / 160 MAU

in India

60% Reach

in Tier 2/3

cities

1 out of 3 individuals have

Truecaller installed on their

smartphones.

Truecaller In India

CONFIDENTIAL

Delivering Reach, Depth & Scale

Impact Audiences Innovations120M DAU 100+ Custom Segments Branding Solutions

CONFIDENTIAL

Demographics Tier-2 & 3 Reach ~ 60 Mn

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Across The Funnel

Engagement, Consideration

Nurturing

Reach, Branding, Top of Mind,

High ImpactReach & Frequency Impact (High Impact across all our audiences)

Precision Targeting(Custom Audiences, Native

Ads, Mobile Number

Targeting)

Precise Number Targeting(Easy Lead & Click to Call)

Marketing Objectives

✓ Build Top of the Mind Recall

✓ High Impact

✓ New Product Launch

✓ Branding

✓ Contextually Relevant Messaging

CONFIDENTIAL

✓ Maximizing reach for our Advertisers

✓ 2X better CTR’s with 320x140 (Bigger ad unit)

✓ Multiples options for brands to choose from (Reach from 25Mn – 50Mn)

✓ Optimum Ad Exposure to Users (Frequency Cap 2&3)

New Reach & Frequency Impact

Reach and Frequency Impact

Ad Format Deliverables Market Cost from

1st Jan ‘20

25Mn Reach / 2 Frequency 320x140 on ACS 50Mn+ Imp; 150,000+ clicks ₹ 1,470,588

50Mn Reach / 2 Frequency 320x140 on ACS 100Mn+ Imp; 300,000+ clicks ₹ 2,764,706

50Mn Reach / 3 Frequency 320x140 on ACS 150Mn+ Imp; 450,000+ clicks ₹ 4,011,765

CONFIDENTIAL

Contextually Relevant Messaging

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The Nestle Experience

06AM to 10AM

Nescafe

10AM to 03PM

Kitkat

03PM to 07PM

Maggi

07PM to 10PM

Nestle Dairy

CONFIDENTIAL

Target Consumer IntentMobile advertising on Truecaller relies on Call Intent Targeting (CIT), SMS Short Code & Appography to

serve custom messaging when users are present and engaged.

TC User

Appography Message Short-code

Calling Corridors

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60Mn+ 4G Users

30Mn+ Women

52Mn+e-wallet users

3Mn+ International Callers

50Mn+ News

Readers

Segments & Opportunities

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75Mn+ users

<15k

60Mn+ Dual Sim Users

30 Mn+ Users are expected to

move to a new device in

2020

60Mn+ Music Lovers

100Mn+Online

Shoppers

3Mn+ Business

Travelers

20Mn+ Food Lovers

115Mn Daily Active Users

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Custom Segments

Women

Reach / Month

Women 30Mn

Men 110Mn

Spa & Wellness Centres, Beauty Salons,

Hair Salons 9Mn

Cosmetic Stores 3Mn

Jewellery Stores 0.5Mn

Lifestyle & Entertainment

Reach / Month

Bars & Pubs 0.6Mn

Restaurants 3.8Mn

Arts & Entertainment 15Mn

Fast Food Restaurants 40Mn

Music Lovers 80Mn

Gamers 50Mn

OTA / Video 100Mn

Heavy Vernacular Content 40Mn

English Savvy Audience 20Mn

Lifestyle / Magazines 30Mn

Shopping

Reach / Month

Online Transactors 20MN

Online Shoppers 100MN

Jewellery Shoppers 0.4MN

Electronic Shoppers 7.5MN

Grocery Shoppers 5MN

Convenience Stores 7MN

Supermarket 2MN

Fashion 20MN

Transport

Reach / Month

Car Rental Users 2Mn

Taxi Services 25Mn

Public Transport Users 5Mn

Auto

Reach / Month

Premium Car Dealership 560k

Car Dealership 15Mn

Four Wheeler Services 950k

Two Wheeler Dealership & Services 11Mn

Home & Real Estate

Reach / Month

Real Estate 16Mn

Home Décor 10Mn

Home Appliances 2Mn

Plumbing Services 600k

Gated Society / Apartment Dwellers 2Mn

Finance

Reach / Month

Bank Users 40Mn

UPI 80Mn

Insurance Users 10Mn

Financial Services 15Mn

Loans 9Mn

Accounts & Book-Keeping 5Mn

SMB

Reach / Month

E-Com Sellers / SMB 1Mn

Offline SMB / Shops 6Mn

Restaurant Owners 600K

Overall SMB 9Mn

Health & Wellness

Reach / Month

Gyms & Fitness Centre 15Mn

Spas & Wellness Centre 9Mn

Doctors 5Mn

Dentists 0.7Mn

Clinics & Pharmacies 6Mn

Hospitals 0.5Mn

Travel

Reach / Month

Airline Services 20Mn

Travel Agencies 1Mn

Travel Enthusiasts 40Mn

Hotels & Accommodation 15Mn

Budget Hotels 9Mn

Trains & Railways 16Mn

Telco

Reach / Month

Carrier Targeting 140Mn

3G/4G Users 60Mn

Device Targeting 140Mn

Instant Messaging Users 100Mn

Mobile OEM

Reach / Month

Device Targeting 160Mn

OS / OS Version Targeting 160Mn

Under INR 10k 45Mn

INR 10k - 20k 70Mn

INR 20k - 30k 28Mn

INR 30k - 40k 4Mn

INR 40k - 50k 3.8Mn

INR 50k and above 1.5Mn

CONFIDENTIAL

Bigger Ad Unit on Profile View 300x250

Banner Type Static/gif

15 Million Impressions/Day

Larger Format Ads

*Investment net to Truecaller, Platform fee and Taxes Extra

*100% programmatic

CTR: 0.60%

After Call ScreenCTR : 0.30%

320 x140

300x250

Profile View

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Video Solutions

Video Placement on Profile & ACS

Emotional Story Telling

Maximize reach & Impact

CTR : 0.30%

CTR: 0.60%

*Investment net to Truecaller, Platform fee and Taxes Extra

*100% programmatic

After Call Screen

Profile View

320x140

300x250

CONFIDENTIAL

In- APP Native:

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Truecaller for New Bharat

✓ 145 Million Monthly active users from

vernacular market .

✓ Strong presence in tier 2 and 3 cities

✓Connect with the language new Bharat

speaks and understands .

✓Communicate efficiently using TC intent

based targeting and language specific

creatives .

✓Calling is still the preference of new Bharat

✓ 3 Out 4 individuals have Truecaller installed

on their phones

Kannada

6.51Mn

Malayalam

5.25Mn

Marathi

21Mn

Tamil

10.92Mn

Telugu

17.22Mn

Hindi

54.6 Mn

Gujarati

8.4MnBengali

8.4Mn

Punjabi

12.6 Mn

CONFIDENTIAL

Vernacular Branding Opportunity

320 X140; CTR- 0.30% 300X 250; CTR-0. 60%

After call screen Profile View

Region and language specific creatives for better

engagement

CTR increased by 30%

Bigger ad units to drive Impact and awareness

Available on

www.truecaller.com